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Facebook launches Deals against Groupon. Deals: Better with Friends. Facebook Is Not Ready to Take on Groupon. “Local businesses will be able to sign up to use this feature soon, and people will be able to find Deals in the coming weeks,” Facebook said in a statement. Facebook could be a huge competitor in the daily deals social shopping space. It’s the most popular website in the U.S. and could tap its fast-growing community to compete.

As my colleague Mathew pointed out, (subscription required) Groupon really didn’t take off until it combined shopping with social. Unlike Groupon, which leveraged Facebook, the social network already has an established relationship with its users. Facebook recently said it was testing a new feature called “Buy with Friends,” that allowed users in social games to share their virtual purchases with friends, who could unlock the same discount. At some point, if Facebook puts it all together — location, deals and social sharing of discounts — it could be a powerful way to build relationships and loyalty between merchants and customers. Copyright 2011 GigaOm. Facebook To Launch Social Group-Buying Feature - Oliver Chiang - SelectStart.

Facebook to test Groupon-like deals service | Digital Media. Facebook to launch Groupon-inspired deals service in the “coming weeks” Facebook va se lancer à son tour dans le couponing. Facebook launches Groupon competitor with 'Deals' platform. At a press conference at its head office today, Facebook announced a new Deals platform that allows local merchants to target and offer deals to Facebook users. The new platform could prove to be big competition for social-buying giant Groupon. The Deals platform is built around Facebook's Places feature. It allows users to find specials around them, and it allows merchants to offer specials to drive more business, without paying Facebook a dime.

The Deals platform allows users to launch Facebook on their mobile and search for deals available around them, see what deals their friends have purchased, and see what deals are being offered by businesses they "like. " Deals can range from everything to discounts at restaurants, to clothing stores, to coffee shops and more. Once a user finds a deal they want, they can go into the store and claim the discount. Read more... Facebook says its Deals product is designed to solve an age-old problem of getting local businesses online. Facebook Promotes New Deals Service Through News Feed. Yesterday Facebook began promoting the company’s new deals service which is expected to compete directly with Groupon and LivingSocial. As reported by Josh Constine, the promotion came through the news feed which states that a number of your friends have subscribed to deals and then links to the Facebook Deals landing page.

It’s a pretty substantial promotion which will probably function similar to deals promotions in the future. It’s clear that the company is doing everything it can to promote the soon-to-be-released service, including promoting that the service will out email promotions, most likely on an opt-in basis. The Facebook Deals landing page looks like a promotion for any other deals service, promoting offers like 50 percent off a winery tour. While the process currently requires interacting with a Facebook Sales representative, we’d guess that this will become much more automated in the future as Facebook looks to expand their offerings to all small businesses. Could The Expansion Of Deals Services Hurt Facebook? With Facebook constantly searching for new monetization opportunities on the site, could the site’s deals go to far? It’s a sort of unwritten agreement between users and Facebook: The company provides a free service and in exchange, users give the company the right to support their operations through advertisements and other commercial activities.

Additionally, the company can promote new commercial services that they think could benefits users, including the new deals product. As Facebook searches to uncover new monetization opportunities, there is always the potential that the company crosses a line and turns the site into a completely commercial experience. For the time being, Facebook hasn’t crossed this hypothetical line, but with deals, one has to wonder if users will hit a saturation point. After being bombarded by Groupon and LivingSocial for months, I can tell you that my own default action when I receive a deal in my inbox, is to quickly delete it. Facebook Deals Begins Testing Tomorrow, to Include Credits, Syndication Partners. About a month ago, Facebook inserted a special story into the news feed and homepage ads asking users to sign up for a Deals service.

The company instructed people to subscribe to get information about the service as it rolls out in five cities: San Francisco, San Diego, Dallas, Austin and Atlanta. Tomorrow, according to The New York Times, this test of Facebook’s competitor to Groupon, LivingSocial and other providers is going live. We’ve covered Deals (not to be confused with Facebook’s mobile check-in based deals) in detail already, which you can read here. The new report includes a few more interesting pieces of information.

Facebook is planning to include Credits as a payment option along with credit cards, so if users who have stocked up on lots of Credits for virtual goods in games happen to see a Deal show up in their news feed, they’ll be able to buy it.