Le marché de l'e-commerce arrive à saturation. Is Local bigger than Social? We’ve been all over about social and connecting with people using services like Facebook, Twitter and LinkedIn. Facebook is at the center stage and people love socializing with their friends, play games with friends or check-in to the places and share. The only problem with Social is monetization.
Historically, the social media platforms have had hard time monetizing themselves. People have trained themselves over a period of time to look at less Ads. The social sites have a lot of content and an information overload as we call it. So, It is hard to get great results with Ads. On the other hand, companies like Groupon and their hundreds of clones are growing by day and night. So, why is Groupon Cool? Groupon is cool because of quality of deals being bargained by them and presented to their visitors. There is a major problem with Groupon and Clones – If everything is a deal, there is no deal. Foursquare, Google Latitude and Facebook Places Can Facebook pull it together? Zynga dominates social games market with 38 percent share - Games.com The Blog. CityVille, FarmVille, FrontierVille games news. Surprised? If Zynga were a person, he'd probably be Daddy Warbucks, or maybe even Uncle Pennybags. IHS Screen Digest reports that Zynga, who brought in $554 million in revenue in 2010, now holds 38.1 percent of the overall social games market share.
That's almost a 5 percent increase from the previous year's 33.9 percent. This means that not only is the creator of FarmVille and CityVille filthy rich (it's estimated to be worth $9 to $10 billion), it's also very, very powerful. At least when it comes to social games, anyway. According to PCMag, the report goes on to reveal that EA, the second place social game publisher and owner of Playfish, recorded a mere estimated $90 million in revenue, or 6.5 percent of the market. But Zynga's power isn't just it's money, but what that money allows it to do. Just look at the questing system first released by Zynga through FrontierVille. How do you think Zynga's massive majority share will affect social games in the future? How Facebook Can Beat Groupon - By Making Deals Social. Panorama des médias sociaux en 2011.
Annoncer ici Voila, la mise à jour du célèbre « Panorama des médias sociaux » de Fred Cavazza est enfin parue. En effet, ce mapping nous montre une fois de plus à quel point l’écosystème des médias sociaux est riche et évolue à grande vitesse. Il ne montre que même si Facebook est dominant, n’être présent que là, ne suffit plus. Ainsi pour toucher un maximum de monde, il vous faudra partir à la conquête de plateformes moins exposées médiatiquement et surtout plus innovantes. Pour l’année à venir, Fred Cavazza distingue 7 grandes familles correspondant aux 7 usages primaires des réseaux sociaux.
Source. How Small Businesses Are Missing Huge Web Traffic Opportunities. Is your company's Website updated more than once a week? Is it integrated with social media tools like Facebook and Twitter? These may seem like rather basic, obvious matters at this point, but a surprising number of small businesses are not updating their sites frequently or utilizing social media as much as they could be. The cost? Lots of traffic. Fifty-four percent of small businesses update their sites less than less than once a month, according to a study of SMB Website usage released by SiteKreator, a drag-and-drop site creation tool for businesses.
The small number of sites that were updated more than five times per month saw 300% more traffic than sites updated less frequently. Shockingly, 75% of businesses included in the study did not integrate social media directly into their websites. The study is based on a sample of 5,000 business websites hosted on SiteKreator, out of a total of approximately 100,000 using the platform. Social commerce. With social commerce innovation coming thick and fast, it’s sometimes easy to get caught up with the executional aspects of social commerce – who’s do what in terms of adding a social layer to retail or adding a retail layer to social… However, execution without understanding can be like having a hammer but not knowing where to hit. As Kurt Lewin, the founding father of social psychology famously surmised “There’s nothing so practical as good theory” (1) – because good theory guides effective action by turning knowledge into wisdom. Good theory is accurate, useful, explanatory, evidence-based, falsifiable, broadly applicable and consistent (within itself and with other accepted theories).
It’s also what we think social commerce needs. So we’ll be summarizing, reviewing and synthesizing some of the various theoretical frameworks for social commerce proposed by some very smart people in recent presentations and white papers. The Recommendations: SCT Likes: Focus on people, not technology. What Consumers Want From Brands Online | Digital.