Quelle place pour les annonceurs dans Google+ Voilà maintenant 48h que Google a annoncé la disponibilité de sa plateforme sociale Google+. Cette annonce a généré beaucoup de discussions et surtout énormément de frustration pour celles et ceux qui n’ont pas eu d’invitation. Pourquoi un tel engouement ? Tout simplement parce que Google semble avoir mis les moyens pour livrer une plateforme sociale d’envergure (Google lance sa plateforme sociale unifiée Google+). Après l’avoir manipulé dans tous les sens, je peux affirmer que ce n’est pas un réseau social traditionnel, mais plutôt un mélange de ce que les autres plateformes sociales font de mieux : Bref, Google+ est une sorte de gros mashup social que Google ambitionne d’enrichir progressivement en fonctionnalités, tout en y raccordant les services existants (Picasa dès maintenant et bientôt YouTube, Gmail, Reader…).
Difficile tout de même d’éviter la comparaison avec Facebook car la mise en page est très proche. Des fonctionnalités tournées vers les utilisateurs. Google+: The Pros & Cons.
Google+: Privacy concerns. Invitations saga. Wow, Google+ Looks EXACTLY Like Facebook. P'tit preview de Google+ Google+ Does The Google+ Interface Remind You Of Facebook? You’re Not The Only One. There’s no question about it: Google+ genuinely looks good. But, as thousands of people have already noted and joked about, it also really does look a lot like Facebook. UX designer and consultant UXboy agrees, and put the two interfaces side by side to showcase just how much the entry pages of both services look alike. Judge for yourself: Update – from xkcd: Google+: First Impressions. Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Google has just unveiled Google+, its ambitious answer to Facebook. It turns all of Google into one giant social network, thanks to a core group of social products and a new navigation bar that integrates sharing into every single Google product.
I spent much of Monday testing Google+'s features. Some first impressions: SEE ALSO: PHOTOS | VIDEOS | POLL: What do you think of Google+? Design: Aesthetically, it's all Google — minimalist with plenty of white space. SEE ALSO: What Do You Think of Google+? Conclusion: Google+ is a bold and dramatic attempt at social. Overall, Google+ is solid. If Google can persuade users to come back every day, it has a winner. Good First Sign: I Have A Strong Desire To Keep Using Google+
I’ve spent the last several hours using Google+. That’s a good sign. While I first got a glimpse of the project when meeting with Google last week ahead of today’s story, such meetings are usually little more than fast-paced tutorials or worse, sales pitches. I definitely prefer to sit down and use things myself in a somewhat regular setting and see how I react. And seeing as the roll-out for Google+ is very limited right now, I thought I’d share some of those thoughts.
First of all, Google+ is easily already the most compelling social project Google has ever done. Yes, I know that’s not saying much — but it is saying something. That statement includes Wave, which was more ambitious, but was not nearly as polished at any point in its brief life as Google+ is right now. That’s not to say Google+ doesn’t have bugs — it does.
To me, Google+ feels closer to Google Buzz — but it feels like the version of Google Buzz that should have launched. Would that be evil? Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part. Last night, you may have heard talk of a mysterious black bar appearing on the top of Google.com. Or you may have even seen it yourself. No, you weren’t hallucinating. It was a sign of something about to show itself. Something big. Google+. What is Google+? Sort of. You see, the truth is that Google really is trying not to make a huge deal out of Google+. How’s that for downplaying it? “We believe online sharing is broken. What he proceeds to show me is a product that in many ways is so well designed that it doesn’t really even look like a Google product. The first thing Gundotra shows me about Google+, and the first thing you’re likely to interact with, is something called “Circles”.
It’s through Circles that users select and organize contacts into groups for optimal sharing. Gundotra realizes that many social services have tried and failed to get users to create groups. Next, Gundotra showed off a feature called “Sparks”. “Our goal here is to connect people. More: