Best kept Apartment Leasing Secret. Making it Easier for Investors to Get Money in the Real Estate Game. With the business world buzzing around crowdfunding, the idea of going straight to the consumer to raise capital for everything from product prototypes to feature-length films, the funding process has now stepped into the real estate realm.
Aside from corporate buyouts, real estate transactions can be some of the biggest deals, both in terms of dollar amounts and profits. Making it Easier for Investors to Get Money in the Real Estate Game. Real Estate Crowdfunding: Is Technology Cutting out the Middle Man? As real estate crowdfunding builds a head of steam behind the JOBS Act, what are the benefits and initial concerns that will make or break this budding industry?
“It is really this access problem.” says RealtyShares co-founder Nav Athwal and his partner Trey Clark. “The fact of the matter is, there is no easy-to-access marketplace for even investors to access a reliable source of quality private real estate investments and thus investors have traditionally invested in what is readily available – stocks, bonds and mutual funds.” When President Obama signed the JOBS Act in April of 2012, the crowdfunding industry achieved what has been identified in the industry as having “potential to be a game changer” for future private equity fundraising efforts. According to RealtyShares, the JOBS Act brought about for the first time since the great depression and the enactment of the Securities Act of 1933, the opportunity for unaccredited investors to be able to participate in a private equity deal. The Best People Are In Multifamily! Walking into the reception area, memories came flooding back – but before I could even acknowledge them, I looked up and recognized an old friend standing and waiting her turn to register at the desk.
We exchanged pleasantries – after all, here we were in a doctor’s office. Allyson registered and went to the waiting area for the first time. Soon enough, I joined her but it has been six or so years since I had been there, but it’s like riding a bike; you get right back into that routine. The Craigslist Changes Fallout Part Deux: Moving past Craigslist - BSitko. It’s been months now since Craigslist decided to give their user base a better search, user and mobile experience.
Since my last article about the changes to Craigslist and the debate about posting tools, another major change was released. I think this latest change can put the debate to rest. If you watched the Webinar with Sarah Greenough on MFI, you know all about it. In December, Craigslist changed their Terms of Service and forced our users to agree to it. These terms mean that WE as Property Management Companies can be sued by Craigslist if we post ads using a posting tool. USE. Demand for Multifamily Housing Will Continue to Rise in 2014 and Beyond. Do Not Confuse Customer Experience With Customer Service. Popular Today in Business: All Popular Articles There are too many people who use the customer experience and customer service/support terms interchangeably.
Even well respected authors and customer centricity consultants, like Don Peppers, occasionally slip into this ambiguous trap. Here are some basic definitions found on the web with a simple query: “Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.” “Customer Service is the assistance and advice provided by a company to those people who buy or use its products or services Customer service is just one of the attributes that comprise customer experience, but it is most definitely not the same thing. Property Management Companies and Dolls: Secrets of Emotional Enagement. Editor’s note: Filling in this month for Joanna Ellis is guest blogger Maria C.
Lawson, Vice President of Training and Development at Ellis Partners is Mystery Shopping. The American Girl Doll Company takes the cake, literally, when it comes to earning customer loyalty through emotional engagement. In April, my niece celebrated her 5th birthday at the American Girl Boutique and Bistro in Dallas, Texas. It seemed a little odd to me when my sister told me that several of her friends (over 40) would be joining the party with their own dolls. My first response was, “Really?” The American Girl Boutique and Bistro sells experiences, not dolls. Tell a Story.
Key US housing markets challenged by lack of multifamily builds. Apartment markets across the United States remain tight, with vacancy rates hovering at lower levels and new build activity staying relatively subdued, housing data shows.
The big question is whether enough new inventory will arrive in the near future to help alleviate some of the tightness in key markets located in inventory-starved states such as Colorado. Colorado apartment rental markets continue to suffer from low vacancy rates, which means rents are higher and the pickings for renters is slim. Caitlin Sugrue, a senior research analyst with the National Multi Housing Council, points to the latest building permit numbers, which show 387,000 authorizations for new multifamily units in October, which is an increase from the past two months and the highest level achieved in quite some time, she said.
However, Sugrue said that number is still “kind of low.” The good news is the numbers are in line with the 300,000 new-unit threshold needed to sustain the multifamily market. Beyond Craigslist: 10 Sites for Apartment Hunters. If you've ever looked for an apartment to rent online, chances are you've had a go at Craigslist.
Though it's possible to score a home run on the Internet's main hub for local offerings, you're likely to be bogged down by Craigslist's rampant spam and heavy traffic, which rapidly snatches up legitimate listings. SEE ALSO: 7 City Parking Apps to Save You Time, Money and Gas While it can get exhausting, there are obvious advantages to house hunting on the Internet, such as avoiding a fee. How to Buy a Small MultiFamily Property: A Step by Step Case Study. I really like small multifamily properties, and I talk about them an awful lot.
Several months ago, I wrote a post called “How to Make a Million Dollars in Real Estate” which was designed to show the possibilities for building wealth through real estate – and the start of that plan was the purchase of a small multifamily property. I’ve explained many times that the goal isn’t to buy a property that fits exactly the description mentioned, but rather to teach the math behind the method. You could buy a triplex, a few duplexes, lots of single family homes, or whatever. It’s the cash flow that really matters. Since that post came out, I’ve been asked by a number of people how they should buy such a property. HUD Announces Three Key Changes to Multifamily Housing Transformation Plan. November 26, 2013 On November 25, HUD Deputy Assistant Secretary for Multifamily Housing Ben Metcalf announced in a memorandum that HUD will amend its Multifamily Housing transformation plan by: keeping open the Minneapolis and Baltimore multifamily offices, expanding its travel budget to enable staff to perform more site visits, and providing multifamily program training to staff in each field office.
Metcalf’s memorandum indicates that HUD is making these changes in response to comments from the multifamily housing industry, HUD staff, and key partners. Additional details are included in the text of Metcalf’s message, which is copied below. For more information, please contact Ellen Lurie Hoffman. Property Management Field Coaching… How To Do It And Why It Works? - Multifamily Blogs – Experts – Technology, Products. You’ve hired a property management SuperStar and the classroom training for your new employee is finished. As their manager, is training really complete? Not a chance! Field coaching is the next step and the most important part of a well-rounded and world-class property management training system. In this article you will learn the three steps for building a powerful field coaching program and once in place, this process will become a standard part of your training for every new hire at your property management company.
Planning your coaching day: Begin by telling your new employee the exact day and time you will be working with them. Multifamily Real Estate Trend: New Growth Will Continue in Seattle and Portland. With companies like Pillar Properties winning awards for developing multifamily communities that focus on the “Gen Y” segment and others like Weidner Apartment Homes stepping out into communities to become an educator, it’s no wonder why the Northwest part of the United States is seeing such growth.
As a matter of fact, both Seattle and Portland have ranked in the top ten as two of the country’s fastest growing cities. Everything’s bigger in Texas, and that Includes the Apartment Industry. All the signs are there. Vacancy rates are down, rental rates are up, and an increasing number of investors are positioning themselves to put their money into the Dallas multifamily market. As a matter of fact, Centerline Capital just put $19.3 million into two Dallas multifamily projects with the intention of improving the properties combined 395 units.
So, what is it about this Texas market that has its properties not only remaining consistent throughout what was once an uncertain national environment, but a place where projects are now even seeing a peak? A Snapshot of the Local Economy Named one of the top ten cities for investors by the Urban Land Institute, a survey of industry professionals reports the city of Dallas as having an above average market investments, development projects, and home building prospects. Who are today’s renters? Demographics of the new multi-family landscape. Are you marketing to the right audience? The characteristics of the average renter today are very different from what they were even a few years ago, yet many apartment owners stick to “tried and true” advertising. There are significant changes to the demographics of today’s renter according to Harvard’s Joint Center for Housing Studies. From their new report, The State of the Nation’s Housing 2013, here are some of the more surprising key findings:
How are today’s renters searching for their next apartment? The hardest part about securing renters these days is just getting their attention. In the old days, multi-family complex users would do it with giant headlines and graphics in newspaper ads. Now even the newspapers are gone for the most part or they have moved online. Actually, the situation is better than ever for both renters and owners. Online search means renters only have to look at relevant matches instead of scanning a giant sheet of paper and circling possible choices. For owners, ads and marketing content can be placed in front of a specific audience, such as young urban professionals instead of broadcast to the whole world. Cost Effective Ways to Renovate Apartment Bathrooms. Apartment Renovation Trend. All Indicators Show Instagram is a Powerful Marketing Tool. Instagram, the remarkable app for sharing photos and video with clever and creative filters, just turned 3 years old. One surprising fact is that even though Instagram has built up a user base of more than 150 million people who have shared more than 16 billion photos(!)
, it has yet to make a single dime. 4 Ways to Get Great Online Reviews Infographic. Why Your Apartment Community Needs Video Marketing. 5 Benefits of Cloud Computing. Leasing 101 Newsletter-You Are The Key to Your Property Success. How to Reduce Negative ApartmentRatings.Com Reviews. By crystal on November 15, 2012 Email. Why you need an apartment marketing strategy. One of the biggest problems with the way many apartments approach marketing is that they still prefer a traditional outbound marketing approach.
Apartment Management and Leasing: Proactive vs. Reactive Efforts. 3 Ideas for when You're at 100 percent occupancy. Posted by Jake Meador on February 28, 2013 / Posted in Apartment Marketing Strategy Perhaps you’re one of those lucky communities that is either at 100 percent occupancy or perhaps is nearing 100 percent. Enhancing Windows to Provide a Return. Leasing Consultant Question of the Year. My Apartment Leasing Experience. Managing a Section 8 Property. Property Management Versus Suppliers: The Donation Threat. Is Your Apartment Community "The Voice"? How the Superbowl Can Prepare Property Managers.
Apartment Website Traffic Thwarts National Averages. Apartment Marketing - M Brewer Group. Special Report: Multifamily Development Trends. NAHB: Multifamily housing will remain strong in 2013. How to Reduce Negative ApartmentRatings.Com Reviews. What Apartment Marketing Is. Why and How to Use a Wide Variety of Craigslist Ad Titles to Attract New Residents. Enhancing Windows to Provide a Return. 15 Steps to Telephone Apartment Leasing Success. Is Marketing Important in Affordable Housing? Greening Your Apartment Community. Apartment Renovation Trend. CUSTOMER EXPERIENCE: 5 Keys to Unlock Effective Leasing Conversations. How Your Residents are Like Family (And How to React to Them) Mulch Ado about Landscaping: 7 Tips for Apartment Properties. Top 5 Technologies That Will Impact The Multifamily Industry In 2013. Resident Retention: Great Leadership Increases Loyalty and Revenue.
Infograph About Avoiding Cost of Manually Reporting Your Data-Multifamily. What Is Apartment Intelligence? Using Social Media to manage your Apartment Community reputation online. 3 Creative Ways to Attract New Renters. 4 Things Property Managers Can Learn from Valentine's Day. Integrity, Character and Customer Service. Why Ratings and Reviews are important to Property Management Companies Success. Internet Marketing Tips To Remember in 2013. Stop Sabotaging Great First Impressions by Your Leasing Associates. Stop Sabotaging Great First Impressions by Your Leasing Associates. How to Avoid Green Ghosting on Craigslist Whitepaper. Multifamily Communities. Are we Overbuilding Multifamily? Top 7 Healthiest US Real Estate Markets. Understanding the 7 Most Popular Apartment Building Types for Investors. 4 of the Latest Trends in Apartment Amenities.
Can Nano-Architecture be the Future of Apartment Building? Real Estate and Rental Marketing Blog for Professionals - Zillow Pro Blog. Can You Back Up Your Community's 'Wow' Factor? How SSL Certificates Work. Multifamily Real Estate Market Predictions for 2014. Profiting from Vacant Office to Multifamily Conversions. Selecting Better Tenants Through Artful Interviews. 2013 Apartment Market Recap : First Half. Loosening the Purse Strings: Willing Lenders Green-lighting New Apartment Construction. What Every Resident and Customer Desires. Are you creating apartment marketing meme? Resident Retention: What Apartment Residents Really Want?
Top Markets for Rental Property Growth. Benefits of Tenant Electronic Rent Payments Part 1. Embracing and Rejecting Technology in Multifamily. How Technology is being used to Improve Margins & Increase Productivity. Benefits of Tenant Electronic Rent Payments Part 2. What Technology Trends Are In-Store for Multifamily in 2014? Awesome Customer Service – The Best Tool in Your Marketing Tool Box.
Tap Into Amazing Power of Resident Testimonials For Leasing and Marketing Your Apartment Community! Real Estate and Rental Marketing Blog for Professionals - Zillow Pro Blog. What Every Resident and Customer Desires. How Communicators Should Work with Difficult Executives. Advertising apartments on Craigslist is pointless. I Now Pronounce You Resident and Apartment. Untitled. Marketing Apartments with Mobile Phones. Secretes to Getting More Organic Search.
The Unmoth Approach to Apartment Marketing. Targeted Apartment Marketing For Qualified Traffic – Bedroom Versus Office.