Customers

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Get flash to fully experience Pearltrees

http://www.fastcompany.com/1801522/how-charge-higher-prices-and-thrive

Harvey’s Hardware is a legend in my town of Needham, Mass. In business since 1953, Harvey’s sells what most people consider to be commodity items--nuts, bolts, lawnmowers, shovels, and so on. And yet, Harvey’s revenue per square foot is almost four times higher than the typical hardware store. This is shocking considering that even though they sell commodity products:

How To Charge Higher Prices And Thrive

When Unhappy Customers Strike Back on the Internet – The Magazine - MIT Sloan Management Review

Companies need to understand and manage the rising threat of online public complaining.

http://sloanreview.mit.edu/the-magazine/2011-spring/52303/when-unhappy-customers-strike-back-on-the-internet/

The Break Up

http://www.fastcodesign.com/1663594/women-dominate-the-global-market-place-here-are-5-keys-to-reaching-them

Women Dominate The Global Market Place; Here Are 5 Keys To Reaching Them | Co.Design

Women are the next global emerging market. Their economic power is truly revolutionary, representing the largest market opportunity in the world. Just look at the numbers: Women control 65 percent of global spending and more than 80 percent of U.S. spending.

Sometimes the biggest resistance to innovation comes from the person who should benefit most from it - the customer. Customers can be very conservative. When you come along with an unorthodox new product or service they are often initially unimpressed. Why should the buyer take a risk with your unproven new gismo? He knows that new products often have bugs and he does not want to be the guinea pig on which you experiment.

http://voices.yahoo.com/overcoming-customer-resistance-change-2650873.html

Overcoming Customer Resistance to Change - Associated Content from Yahoo! - associatedcontent.com

Does your business rely on local customers?

5 Ways to Use Twitter to Connect With Local Customers

What is Talent?

How Apple Stores rewrote the rules of retailing

By Scott Martin, USA TODAY

http://www.usatoday.com/tech/news/2011-05-18-apple-retail-stores_n.htm

The Four Schools of Customer Experience

I hear a lot of talk and see a lot of confusion around ‘ customer experience ’.

12 August 2011 What's the point in delivering a good experience to customers? As long as you avoid driving them away with appalling service, is there really value in setting a higher target? These are important questions that get to the core of the commercial value of the relationships service providers build with customers. Do you understand what proportion of customers feel you don't meet their functional needs?