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Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and this morning announced that the ad platform has proven to be very effective for the company to date. The company says it sampled 50 Promoted Tweets over the past two months and measured their effectiveness, seeing a 50% increase in engagement on average as compared to regular messages posted on Zecco’s Twitter account .
The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry.
Twitter advertising is attracting more interest from marketers. In November, the TWTRCON conference and oneforty , an online directory for Twitter tools, surveyed 110 business professionals, mostly from marketing and communications, about their interaction with Twitter’s Promoted Products suite. Overall, the respondents were interested in using Twitter ads as a part of their marketing mix, with 51% of respondents somewhat or very interested in Promoted Products. However, 27% hadn’t made up their minds and 22% said they had no interest at all. The survey also noted that many brands and marketers are waiting to see the return on investment and business effect of such programs before getting involved.
Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet.
How to Drive Traffic from Twitter using @Anywhere How to Drive Traffic from Twitter using @Anywhere @Anywhere is a new set of widgets (or plugins) from Twitter that allows you to add Twitter Features to your Blog or Website.
A couple weeks ago we posted our thoughts on the discussion of whether to use CPM or CPC when bidding on Facebook ads. After doing further research on the topic, I’ve decided that it would be useful to post an update. The primary update is that while there is still value from using CPM ads, using CPC is much better for initial testing. Here’s a more comprehensive overview.
When getting started with online advertising, one of the first questions people will ask is, “Should I bid on a CPM or CPC basis?” Ultimately it’s a personal preference for most advertisers, however this guide should help answer your questions and determine which you should use. By default, most people go the CPC route, however there are legitimate reasons to occasionally bid on a CPM basis. Read on to figure out which you should use. How Facebook Ads Work Before jumping in to the difference between cost per click (CPC) ads and cost per thousand impressions (CPM) ads, we thought we’d provide a basic over view of how Facebook’s ad system works.
Earlier this year, Facebook introduced a new type of advertising that highlights the activity of a user's friends who have interacted with a given brand on the site. For example, if your cousin checked into an Applebee's on Facebook, the restaurant could buy an ad that highlights that fact on the right hand side of the page as you navigate the site. Not unlike Twitter's Promoted Tweets, this new ad format takes social content and turns it into a marketing message, blurring the lines between content and advertising, but doing so in a way that's still transparent to users. So how effective is it? One Facebook advertising platform provider has found that Sponsored Story ad units have click-through rate that's 46% higher than standard Facebook ads, according to a post on Inside Facebook .
Has the ever-growing, ever-knowing, social networking site Facebook reached its peak? Well at over half a billion users to date and growing, the peak of Facebook's popularity remains to be seen. Brands and companies are flocking to the site, following in the steps of the consumer, further cementing Facebook's long-term presence. So what does this mean to you, website owner, search engine optimizer, fellow/future social media strategist?
A few of weeks ago Webtrends analyzed 11,529 Facebook ad campaigns representing 4.5bn impressions to see what conclusions they could draw. It’s worth reading their short white paper on Facebook Advertising Performance Benchmarks and Analysis . Some highlights include: Click through rates steadily increase with age up to 65 State by state CTRs are relatively flat with the exception of North Dakota and Wyoming being substantially higher than the other states Fun/entertainment focused campaigns work better than other types of topics People who didn’t attend college click more than people who did People who attended college use their friends as a filter to determine who to click on more than people who didn’t attend college FB ads need new creative after three to five days I’d urge you to read the whole thing .
Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising , you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads. Do this and you may just find a sea of opportunity waiting for your brand, company or event .
If you are trying to market to a specific demographic, you are going to find that Facebook ads are often more effective the Google Ads.Â That's not to say that they always win, but they are often more targeted to your audience. Facebook knows who is interested in your content and is very effective at bringing your content to them.Â However, your Facebook ads won't do anything for you if you don't execute them properly.Â There are a few things you should do to make sure that you have a strong marketing campaign. First of all, you need to make sure that you have a Facebook page that people will take a liking to.Â This is a very important step, so make sure you get it right before you continue.Â Check your metrics to see how many people are viewing your page and brainstorm new ways to increase your Facebook presence.
Facebook as an advertising platform can be difficult for some marketers to wrap their heads around. If there is no literal "interest" in Facebook's targeting interface some marketers will wipe their hands of the platform and declare, "My customers aren't on Facebook" and go back to AdWords and AdCenter. #facepalm. One group of people marketers would love to get their ads in front of are the affluent. There is no way to target strictly job titles, incomes, or property values on Facebook unless you think outside the box. First, think about what Facebook asks the users to disclose:
Facebook’s annual revenues neared $800 million last year , driven largely by self-serve ads, according to a recent report. And its active users likely number around 500 million, although the company hasn’t released official figures in four months. So how much does it cost advertisers to reach one of those users? Naturally, not all Facebook users are created equal in the eyes of advertisers.