Promoted Tweets Are Super Effective, Advertiser Says (Build 20100722155716) Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and this morning announced that the ad platform has proven to be very effective for the company to date. The company says it sampled 50 Promoted Tweets over the past two months and measured their effectiveness, seeing a 50% increase in engagement on average as compared to regular messages posted on Zecco’s Twitter account.
Some of the tweets, which are centered around financial market commentary and new product offerings, even saw a 200% to 300% increase in engagement, the company adds. Twitter launched Promoted Tweets last April, much to the chagrin of users initially. Basically, the system allows advertisers – only a handful of companies participate in the beta program today – to purchase keywords and select tweets that will appear on top of Twitter Search results for said terms. First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem. Marketers Buy In to Promoted Tweets. Twitter advertising is attracting more interest from marketers.
In November, the TWTRCON conference and oneforty, an online directory for Twitter tools, surveyed 110 business professionals, mostly from marketing and communications, about their interaction with Twitter’s Promoted Products suite. Overall, the respondents were interested in using Twitter ads as a part of their marketing mix, with 51% of respondents somewhat or very interested in Promoted Products. However, 27% hadn’t made up their minds and 22% said they had no interest at all. The survey also noted that many brands and marketers are waiting to see the return on investment and business effect of such programs before getting involved. Buying a Promoted Trend adds the brand or product to the top of Twitter’s Trends list; Promoted Tweets give prominent placement to tweets from the advertiser. A third ad format, Promoted Accounts, includes a branded account among the other accounts Twitter suggests a user should follow. Hello World. Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet.
Over the years, we’ve resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit. The open exchange of information creates opportunities for individuals, organizations, and businesses alike. We recognized value in this exchange and planned to amplify it in a meaningful and relevant manner. Stubborn insistence on a slow and thoughtful approach to monetization—one which puts users first, amplifies existing value, and generates profit has frustrated some Twitter watchers. Believe me, when your name is Biz and you’re a co-founder of Twitter, it also means putting yourself at the mercy of folks like Stephen Colbert who hit home runs with lines like, “So, I assume that ‘Biz’ in ‘Biz Stone’ does not stand for ‘Business Model’.”
We hope you’ll share in our enthusiasm as today we unveil a simple service we’re calling Promoted Tweets. Q. How to Drive Traffic from Twitter using @Anywhere. How to Drive Traffic from Twitter using @Anywhere How to Drive Traffic from Twitter using @Anywhere @Anywhere is a new set of widgets (or plugins) from Twitter that allows you to add Twitter Features to your Blog or Website. @Anywhere is great because it lets your users do the most common activities relating to Twitter (tweeting, following) without leaving your site. Not only that, there are a couple of ways you can use @Anywhere to drive traffic to your site. Hovercards This plugin automatically converts every Twitter username (in @problogger format) on your web pages to Twitter links, complete with hover cards (think tooltips on crack) that have the all important “follow” button in them.
Tweet Box The Tweet box option simply puts a tweet box on your site that users can post tweets with without leaving your site. The benefit of the Tweetbox is anything your user posts to their account includes your website name (even if they didn’t type it). Adding @Anywhere To Your Site 1. CPM vs CPC: Which Is Better For Facebook Ads? Round 2. A couple weeks ago we posted our thoughts on the discussion of whether to use CPM or CPC when bidding on Facebook ads.
After doing further research on the topic, I’ve decided that it would be useful to post an update. The primary update is that while there is still value from using CPM ads, using CPC is much better for initial testing. Here’s a more comprehensive overview. Bidding CPC Will Get You More Clicks The most important thing to note is that by bidding a specific CPC rate on ads, you will get more clicks by default than if you bid CPM. High Click Through Rates Will Yield Lower CPMs As illustrated in the image below, we ran a small test of identical ads to see how they would perform. Test Ads With CPC As such, it’s best to test ads with CPC to find out which demographics will perform the best. Testing Is Key Ultimately testing is key for any performance advertiser. We emphasized this fact a couple weeks ago. CPM vs CPC: Which Should You Use For Facebook Ads? When getting started with online advertising, one of the first questions people will ask is, “Should I bid on a CPM or CPC basis?”
Ultimately it’s a personal preference for most advertisers, however this guide should help answer your questions and determine which you should use. By default, most people go the CPC route, however there are legitimate reasons to occasionally bid on a CPM basis. Read on to figure out which you should use. How Facebook Ads Work Before jumping in to the difference between cost per click (CPC) ads and cost per thousand impressions (CPM) ads, we thought we’d provide a basic over view of how Facebook’s ad system works. Ultimately, Facebook’s ad network operates as a blind auction. Advertisers bid to have their ads displayed to various demographics. The Initial Test While Facebook already knows how ads that have been running beyond the first few thousand impressions will perform, Facebook must test all new advertisements to determine their effectiveness. Facebook Sponsored Stories Are 46% More Effective Than Standard Facebook Ads. Earlier this year, Facebook introduced a new type of advertising that highlights the activity of a user's friends who have interacted with a given brand on the site.
For example, if your cousin checked into an Applebee's on Facebook, the restaurant could buy an ad that highlights that fact on the right hand side of the page as you navigate the site. Not unlike Twitter's Promoted Tweets, this new ad format takes social content and turns it into a marketing message, blurring the lines between content and advertising, but doing so in a way that's still transparent to users.
So how effective is it? One Facebook advertising platform provider has found that Sponsored Story ad units have click-through rate that's 46% higher than standard Facebook ads, according to a post on Inside Facebook. TBG Digital conducted a test over the course of ten days and 2 billion ad impressions, which showed that the Sponsored Story ads performed better in terms of click-through rate and cost per click. Targeting Your Facebook Messaging For the Greatest Impact - Search Engine Watch (SEW) Has the ever-growing, ever-knowing, social networking site Facebook reached its peak? Well at over half a billion users to date and growing, the peak of Facebook's popularity remains to be seen.
Brands and companies are flocking to the site, following in the steps of the consumer, further cementing Facebook's long-term presence. So what does this mean to you, website owner, search engine optimizer, fellow/future social media strategist? It means we all should take a second glance at Facebook, and figure out how to make it work for us. The first step is to get a Facebook business profile page. Messaging How well do you know your Facebook fans? Q&A: Simply ask fans questions. Any of the above messages can be sent to a select number of your fans. Measuring Your Impact Now that you've gotten your profile set up, have started messaging, and are slowly gaining fans, you have the perfect set-up for a great Friday night project: data sampling.
Have you looked at your Insights lately? Tips on Facebook ad campaigns. Examples of Psychographic Targeting on Facebook Ads « insight.io blog. 7 Tips to Mastering Facebook Advertising. Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads. Do this and you may just find a sea of opportunity waiting for your brand, company or event. The biggest challenge with Facebook advertising is maximizing the efficiency of your ads.
In short, this means getting as many Likes for as little money as possible. . #1: There are two primary destinations that can be advertised through Facebook A destination within Facebook is a page, group, event or application. When creating a new ad campaign from scratch, the Facebook Design Your Ad screen defaults to advertising a destination outside of Facebook. A primary distinction between these two types of ads is that with an outside URL, users are only able to Like the ad. . #2: Ad costs and impressions are heavily influenced by click-through rate. Tips on Facebook ad campaigns. The Ultimate Guide to Facebook Ads Bidding.
Facebook Bidding: How to Rapidly Optimize Campaigns « insight.io blog. Create a Winning Facebook Ad Campaign. Skip Advertisement This ad will close in 15 seconds... Young Entrepreneurs Today's Most Read 9 Proven Ways to Get People to Take You Seriously 4 Intangibles That Drive CEOs What It Takes to Go From Dead Broke to 6 Figures in 6 Months The Mentality of a Successful Career 4 Big Challenges That Startups Face These Siblings Are Cooking Up America's First Meatless Butcher Shop Kim Lachance Shandrow 3 min read News and Articles About Young Entrepreneurs Failure 6 Stories of Super Successes Who Overcame Failure They're perfect examples of why failure should never stop you from following your vision. Jayson DeMers Podcasts Top 25 Business Podcasts for Entrepreneurs Podcasts are as easy to use as old-school radio but as specialized as blogs. Murray Newlands Entrepreneurship Programs Saxbys and Drexel Team Up to Promote Entrepreneurship Saxby's founder Nick Bayer talks about the one-of-a-kind program and why he wishes there was one for himself years ago.
Carly Okyle Presented by Young Entrepreneurs Laura Entis Fear. How to Target Affluent Facebook Users - Search Engine Watch (SEW) Facebook as an advertising platform can be difficult for some marketers to wrap their heads around. If there is no literal "interest" in Facebook's targeting interface some marketers will wipe their hands of the platform and declare, "My customers aren't on Facebook" and go back to AdWords and AdCenter. #facepalm. One group of people marketers would love to get their ads in front of are the affluent. There is no way to target strictly job titles, incomes, or property values on Facebook unless you think outside the box.
First, think about what Facebook asks the users to disclose: Where you liveEducationWorkplaceReligionPolitical ViewsPeople Who Inspire YouFavorite GamesSports you PlaySports TeamsAthletesActivities/HobbiesInterestsMusicBooksMoviesTelevisionLanguages Identifying what your affluent target market would reveal about themselves when prompted by these questions is the secret sauce. Money-Making Job Titles Where the Rich Reside The Spoils of the Spoiled Success Breeds Success. How much does it cost to reach a Facebook user? Facebook’s annual revenues neared $800 million last year, driven largely by self-serve ads, according to a recent report.
And its active users likely number around 500 million, although the company hasn’t released official figures in four months. So how much does it cost advertisers to reach one of those users? Naturally, not all Facebook users are created equal in the eyes of advertisers. They’re willing to pay more to reach older users than younger ones, for example. The social network doesn’t release any details on its most financially valuable demographic groups, but it does have suggested price ranges for advertisers looking to bid on ads targeting a particular demographic. These price ranges, called “suggested bids” reflect what advertisers have most recently paid to reach the same group based on CPMs (cost to show 1,000 impressions of an ad) or CPCs (cost for every time a user clicks on an ad), and they shed some light on which types of users are more expensive to reach.