Gooru. Edmodo | Where Learning Happens | Sign up, Sign In. Apply - Imagine K12. Pearson Launches EdTech Incubator for Startups. Publishing giant Pearson launched an incubator program for edtech startups, following in the footsteps of other educational companies like Kaplan. Pearson Catalyst, the new program, will match educational startups with Pearson brands and resources.
The company's vast amount of content will be available to participants who can further develop their products to target and personalize online learning. Sharing industry insight and connecting with new companies will allow Pearson to promote learning and take advantage of new ideas, says Diana Stepner, head of future technologies. "We realized the world of education has changed," Stepner tells Mashable. "People have new approaches to learning, new methods of accessing content anywhere and any time. From a course you take on your tablet or using an e-reader, it's no longer a practice solely institutions provide. " "This particular space has very, very large amount of economic value because it's critical for our kids," Paucek says.