Educational Videos for Teaching Media Literacy and Media Studies, featuring Sut Jhally, Jean Kilbourne, Jackson Katz & more. Media influence. Media influence or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media and media culture affect how their audiences think and behave.
Framing[edit] McCombs and Shaw (1972) demonstrate the agenda-setting effect at work in a study conducted in Chapel Hill, North Carolina, USA during the 1968 presidential elections. A representative sample of un-decided voters was asked to outline the key issues of the election as it perceived them. Killing Us Softly 4 (2010) - 1/2. Killing Us Softly 4 (2010) - 2/2.