How Search Engines Work - The Beginners Guide to SEO. Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links. Crawling and IndexingCrawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web.
Providing Answers Providing answers to user queries, most frequently through lists of relevant pages that they've retrieved and ranked for relevancy. The link structure of the web serves to bind all of the pages together. Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web. 3 Must Have Online Lead Generation Tools. Online Lead Generation is a powerful source to reach out a large global market. A right online strategy with the use of right online lead generation tools can increase your brand awareness in global market and hence boost up your revenue. In this article we shall be sharing 3 must have online lead generation tools. Online Lead Generation is a term which refers to generation of interest in a consumer about a business product or service through internet. A lead is a consumer or a person who is interested in the product or service offerings.
Now mostly the leads generated online are forwarded to the sales team and they reach out to the lead through cold calls . There are mostly two types of leads : Sales Leads and Marketing Leads. The interested person or lead fills up the landing page to reach out the product or service proivder. In offline campaigns, a effective market research and a effective appointment setting team is required to do all the hardwork. 6 Steps to Become a Better Social Media Manager. Thinking of becoming a better social media manager? More and more businesses are jumping into social media marketing jungle and looking for a help to acquire more customers through social media. As a social media manager your No.1 goal must be building an engaging audience ideally on a place you own. If you’re using social media for a while then you should already have an idea that how difficult is to keep your concentration because of so many social media tools out there.
It’s literally impossible for most small businesses to manage a presence on every single social media channel out there. I have found the following mix works best for me for social media marketing. Hope this will help you to become a better social media manager as well. 1# Run a Blog Your blog must be your social media management hub. Because you own your self hosted blog fully and have full control. Things you need to run your own self hosted blog: Types of content you can create on your business blog: 2# Facebook Page. Comment supprimer son nom et sa photo des publicités Google ? En octobre dernier, l’annonce avait fait grand bruit.
Google avait mis à jour ses conditions d’utilisation, modifiant quelque peu l’usage des vos données. Ainsi, depuis le 11 novembre 2013, votre photo, votre prénom et votre nom peuvent être utilisés pour agrémenter les publicités Google. À l’époque, la grogne des utilisateurs avait eu raison de l’application de cette mesure. Mais depuis quelques jours, les premières publicités arborant votre identité fleurissent sur le moteur de recherche. Comment fonctionnent les recommandations partagées ? Les recommandations partagées existent sur de nombreux services Google : Google Maps, Google Play Musique… À tout moment, vous pouvez noter et laisser un commentaire sur une chanson, un lieu ou une application sur Google Play. Interdire à Google d’utiliser son identité dans les publicités Par défaut, vous acceptez tacitement l’affichage de votre identité dans les publicités Google (prénom, nom et photo de profil). Du 19 au 23 mai 2014. Afin de couvrir l’ensemble des dernières fonctionnalités apportées sur les principaux réseaux sociaux du marché, je publierai sur ce blog un article récapitulatif chaque vendredi.
Les réseaux/applications couverts seront : - Facebook - Twitter - Google + - Pinterest - Youtube - Foursquare - LinkedIn - Instagram - Vine - SnapChat Dans le cas où cette liste ne serait pas exhaustive, n’hésitez pas à contribuer à cet article via les commentaires. Sur Facebook Possibilité de demander le statut marital d’un utilisateur Le réseau social est avide d’informations concernant ses utilisateurs. S’il ne peut les obtenir naturellement, il usera de subterfuges tels que les boutons de « demande » de complétion des données personnelles pouvant être utilisés par l’ensemble des internautes composant la plateforme.
Depuis cette semaine, il est désormais possible de demander à une personne de compléter ses informations concernant son statut marital. Voici comment cela se présente : Sur Google+ Sur LinkedIn. 4 of the Most Overrated Social Media Vanity Metrics. Social media is no doubt filled with big egos and empty metrics. While I am a huge fan of social media metrics analytics, I find it somewhat frustrating with those who tout pointless social media metrics to measure. With social media, it is important to know what social media metrics matter and which ones don’t. I am not saying that you should completely dismiss the metrics I discuss below, but you should take them lightly and understand how they impact the overall picture.
Let’s take a look at 4 of some of the most overrated social media metrics and what you should focus on instead. 1. Klout I might as well start this list of with the most pointless social metrics of them all. The higher the Klout Score, the more influence a person is said to have. 2. Twitter Retweets, Facebook Likes/Shares, LinkedIn Shares, Pinterest Pins, etc. are not the social metrics you need to be focusing on. 3. Not all traffic is created equal. 4. There is no denying that social media is a numbers game. So what? 29 Free Marketing Tools To Improve Your Work Today. 4.7K Flares Filament.io 4.7K Flares × Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories.
These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Research Tools We’ll start at the beginning: researching topics, sites and ideas. 1. I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. 2.
Described as a search engine for links, Open Site Explorer allows you to see a list of the sites that are linking to you – or another site. 3. Ideation Tools 4. Stumped for ideas? Not bad, huh? Social SEO: The importance of social signals for your SEO – Part 1. There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines.
Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1><h2>etc.), the quality of the content (in other words, the fresh quality content within a website), the anchor text, the keyword density, the overoptimization, the level of keyword stuffing, (if you have) duplicate content, the quality of backlinks, the time spent on a website, the website architecture, are just some the 200 factors, or more that have an effect on your site’s rankings. All these factors ideally combined together can bring you optimal results. How do social signals work? In a very simplified way, this is how they work: Within the above factors it is important to highlight the fact that all the above social networks are interlinked… In simple words this is how it works: Onsite Optimization. Social SEO: The importance of social signals for your SEO – Part 2. On the first blog post we covered the 1st part of social signals for SEO analyzing on how social signals work with the use of a simplified diagram how social signals work on site.
This part is going to cover more extensively the off-site social SEO and how analytics can help you identify the impact of your social media channels. Off-site Optimization Twitter and Social SEO Twitter is social microblogging service and it can potentially be a great source of referral traffic for your website. When a business develops sharable content on Twitter, it is most likely that the post/tweets will be dynamically shared by users throughout the social web.
The number of Favorites, RTs (retweets) is only just of the signals that can be seen by search engines, such as Google (another signal is the number of lists that the business has been added by other users –indicator of authority). G+ and Social SEO G+ is a social network developed by Google. Linkedin and Social SEO Facebook and Social SEO Analytics.
Social SEO: The importance of social signals for your SEO – Part 2.