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Why Marketing Is So Hard Marketing is hard. But the problem is that too many people think it isn’t. 5 Low-Cost Social Media Analytics Tools | oneforty

5 Low-Cost Social Media Analytics Tools | oneforty

TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet

Tired of delivering the typical stream of status updates on Twitter? Why not try some of the following ideas for other things you can do with the service? Thanks to an open API and a philosophy of interconnectivity, Twitter's vast array of third-party services has you covered on a number of alternative uses for the famed microblogging tool. Let's take a look at a few of them. 1. TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. HOW TO: Use Twitter Hashtags for Business HOW TO: Use Twitter Hashtags for Business
Top 5 Business Blogging Mistakes and How to Avoid Them This post originally appeared on the American Express OPEN Forum, where regularly contributes articles about leveraging social media and technology in small business. Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and Ben and Jerry's have: people who will not only buy your product or service, but evangelize it to their peers. Of course, like anything, there is a right way to go about starting a business blog and a wrong way. Creating a blog for your small business isn't easy; it requires hard work and the ability to think creatively about your work. But if you avoid the five big mistakes laid out in this post, your chances of building a successful business blog will be much better. Top 5 Business Blogging Mistakes and How to Avoid Them
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