Misc. Social Media Marketing
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Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. [ 1 ] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content . [ 2 ] Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals. [ 3 ]
Having a marketing strategy is good, but having a marketing strategy that works is great! Last year, I wrote several posts to uncover why businesses must formulate and practice a social media marketing strategy that works. Whether it’s measuring the ROI on your social media efforts or saving a dying business with social media , building a social media marketing strategy is one of the basic building blocks to leveraging social media for your business.
We have been talking a lot lately about… talking. When we should be doing a lot more… doing. So the thought for this post, interestingly enough, bubbled up from a client request, that I should supply a document that mapped out the ways that you can blend social media into your marketing mix.
Created made by the Canadian marketing company Eloqua . The comprehensive, 42 pages long Social Media Playbook contains tons of information on everything you need to know about Social Media including on blogs, Facebook Marketing , Twitter Marketing, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks like Foursquare. This hefty report gives you information on best practices, and most importantly how to engage and interact more effectively with customers and fans. The purpose is to leverage the best social media practices to get the most out of your efforts and time.
For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers: ”Should we develop a strategy first before engaging?”, ”Should we experiment and develop a strategy as we go?”
Article by Tanzz Mohd As an internet marketer, you are spoilt for choice when it comes to the methods that you can employ to advertise.
Social Media Marketing Strategy – Follow These Simple Guidelines and You Will Never Get Lost
Samir Balwani is an emerging technology strategist at Morpheus Media , a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter .
The question is no longer should we be doing social media, it's are we doing it right?
Ross Kimbarovsky is the co-founder of crowdSPRING , a community of 43,000+ graphic designers that helps small businesses from around the world with graphic design needs. You can follow Ross on Twitter @rosskimbarovsky and @crowdSPRING .
With all the social media sites available to us now, it’s very easy to go into social media overload.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. [ 1 ] [ 2 ]