Cindy Gallop and Elliot Polak | Textappeal. 7 Ways to Market on Facebook Organically. Organic has become a popular word over the past decade and you will often stumble across organic farms, organic markets and of course organic foods. The connotation is that organic is good because it is natural and healthy. In the pursuit of health we sometimes take the time to visit health food stores that of course supply organic food and vitamins though I must admit that when I do venture into those places that promise so much health that the clients do tend to look very anaemic and malnourished.. and frankly it is not a good marketing tactic to let people like that grace the aisles as it is not good for branding.
Organic Marketing The ‘organic’ term is not tossed into the marketing lexicon very often but one phrase that is often used is “word of mouth” and from that phrase has evolved the social media favourite “world of mouth”. Facebook’s Word of Mouth Stories How Do Facebook Sponsored Stories Work? Here’s how they work: How Many Types of Facebook Stories are There? Acquire more fans. Content Strategy Ain’t Just For Large Companies. In a recent podcast on OpenView labs, I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first.
Here is an overview of my comments but I invite you to check out the audio recording here… Is Content Marketing Just Another Word For Marketing? The answer is yes and no. Yes, content marketing is just another term for marketing because effective marketing should already seek to deliver on the needs of individual buyers at different stages of the buying cycle with helpful information and educational content. Does Every Company Need A Content Strategy? Is Content Strategy Just For Large Companies? Photo Source. How To Get 53,000 Twitter Followers: My Story. The inspiration for this post came from two sources. Firstly from meeting two cool passionate guys from Blue Wire Media, Toby Jenkins and Adam Franklin and secondly a Tweet from Archna from Norway who wanted to know about how to get “more” Twitter followers. I had written a post titled “How To Get targeted Twitter Followers” recently, which was not my personal story of how I built my Twitter following but more oriented towards the use of a tool called Tweepi which I have found to be very useful.
The Story So here is my story of how I built a Twitter following of 53,000 in response to the “How to get more Twitter followers” question from my blog readers. I started Tweeting on December 17, 2008 when I registered as a Twitter user for the first time and received my welcoming email from Biz Stone and The Twitter Team. A Slow Start Why Having Your Name As Your Twitter Name Is Important The Secret Twitter Etiquette Rule Breaking Twitter Rules Can Get You Banned Rule One: Rule Two: How To Get Targeted Twitter Followers. 30 Inspiring Ideas To Develop Content For Your Blog. The challenge for any blogger personal or corporate is to continually come up with content that brings the readers and viewers back to the blog.
The corporate blog should not be about “selling” it is about educating and solving your customers problems. Do that and they will keep showing up to learn more and to find out how they solve those day to day challenges that life and business brings. One thing you need to keep in mind is that content is not just text, it is any type of media and includes images, video and audio and all types of reincarnations of those such as PDF’s, eBooks, Powerpoint presentations and these can all be published onto social media platforms, such as YouTube, Flickr and Slideshare to name a few. You need to think like a publisher! So how do you find the inspiration to develop and publish content for your blog. Here are 30 ideas to get you moving. When attending a conference take your Flipcam video cam with you and do some short one on one video interviews. 8 must-reads detail how to verify information in real-time, from social media, users.
Over the past couple of years, I’ve been trying to collect every good piece of writing and advice about verifying social media content and other types of information that flow across networks. This form of verification involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them. It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members.
For example, lots of people talk about how Andy Carvin does crowdsourced verification and turns his Twitter feed into a real time newswire. Lost in the discussion is the fact that Carvin also develops sources and contacts on the ground and stays in touch with them on Skype and through other means. What you see on Twitter is only one part of the process. Some things never go out of style. From the post: Spice Up Your Content Marketing with Proven Direct Response Tactics. Engaging content drives sales, right? Actually, no, and it’s a dangerous myth.
In reality even the most engaging blogs, YouTube videos, Facebook timelines, or LinkedIn discussions fail to produce leads and sales. Does your business engage customers and create profitless prosperity? In other words, are you creating impressive marketing statistics that don’t ultimately help generate leads and sales? Let’s discover what “it” is that businesses who do create leads and sales using social media know that the rest of us don’t. Why We’re Failing Ron Perlstein says it so well when he noted that, “Frequency is the benefit of success, not the key to success.” In other words, you can increase frequency once you’re generating sales revenue! Jim and Ron are on to something. The Secret to Always Creating Sales Direct response is the secret sauce, the untold truth that top social sellers realize and act on. After all, why do so many of us pursue getting Liked on Facebook or followed on Twitter? Abcnews.go. Apr 25, 2012 12:00pm Facebook Security partnership announced today.
Image from Faceook Facebook understands two things. The first is that you are constantly clicking on links on the social network. The second: those links might not always be safe and might contain viruses or malware. With that, Facebook has partnered with anti-virus software companies, including Microsoft, McAfee, TrendMicro, Sophos and Symantec, and is announcing two major security steps today.
Facebook will now incorporate the malicious URL databases from these security software companies into its URL blacklist systems. “We are excited to be partnering with leaders in the anti-virus industry to better protect our users both on and off of Facebook,” Facebook’s Chief Security Officer, Joe Sullivan, told ABC News. That part about offering anti-virus software is the second major security move Facebook is making.
Facebook and its software partners will provide six months of protection. SHOWS: World News. Database Error. I am still sifting through the evidence on what makes an online retailer go from zero to 1.2 Billion sales in less than 10 years. I felt I needed to go beyond the tactics and to look the core values that have produced such a world class business and how that can be applied to any business or brand. Also we have a look at how social media has helped Zappos deliver and drive those values internally and externally. I have also included a couple of examples of my direct experiences with Zappos and how I personally witnessed the “WOW” factor.
These are the ten core values that they live by from which they have developed their culture, brand, and their business strategies. 1. What does that mean? Differentiate yourself, which means doing something a little unconventional and innovative.Must do something that’s “above and beyond” what’s expected.You must have an “emotional impact” on the receiver. 2.
Change is constant in this digital age. 3. 4. They do not want people to be afraid to take risks. How Does LinkedIn Work and How Many People Use It. 7 Reasons To Use Social Media To Grow Your Business. 5 Reasons Why Facebook Drives Consumer Buying - Infographic. Facebook provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker. Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on this sharing. Facebook’s role in the socialization of the online buying process continues to expand as it entrenches its presence as the social network of choice globally for over 800 million users. In fact it is is predicted that Facebook will hit the 1 billion user mark by August.
Some of the power of Facebook in the online shopping environment is in its ability for people to share what products they like to their friends and also highlight their buying decisions Why Use Facebook for Registering on your Online Store? Facebook is even recommended as the preferred login for people to use when they visit an online store when they register. A Look Into Content Marketing Success Stories. 6 Powerful Tools to Find Your Customers on Twitter. Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance. You can always “hope” that the person you buttonhole will tolerate your witty, clever banter and that they will be interested in what you have to say about you, your company or your product. If you are lucky you may meet 2-3 people and it will be hit and miss whether they are interested.
Now face to face business networking certainly still has its place but there are ways to make it more efficient and effective Find Your Prospects On-line There is a better way to do this and it involves technology and it enables you to take your stalking on-line that removes the uncomfortable tension of that cocktail party. Two Ways to Find your Target Keyword, Phrase or TagCategory 6 Twitter Tools 1. 2. 3. 4. 5. 6. Which one do you use? The Many Advantages of WordPress Sites.
How to Win in a Digital Economy. I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was brought up in an age of milk being delivered by horse and cart). Ten years later I remember firing up my PC and connecting to the internet with a very slow modem and hooked into the web using one of the first search engines “Alta Vista” It was about another decade later that I registered on Facebook for the first time and connected to people I had gone through college with, some looking considerably grayer and others with a lot less hair.
These technologies are now intersecting with high impact in an increasingly digital economy. The Age of Disruption There are technologies and events that are disrupting our world. What are Black Swan Events? Three attributes define Black Swan events. Are You Making These 2 Cardinal Sins as a Blogger? There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success.
They could also be accused of stupidity. Now I don’t mean stupidity through lack of intelligence but ignorance. The main reason that they don’t get found is not because of what they do but because of what they don’t do. It is the sins of omission that keeps them undiscovered. In an age of social networks they stand accused of being stupid bloggers.
Am I Preaching to the Choir? The stupid blogger commits two cardinal sins. Now most technology and social media bloggers are free of these two sins because they understand the power of social networks and the leverage of sharing online. So if you are not a member of the choir read on! What are the Two Sins of the Stupid Blogger? Why Should You Include Social Share Buttons? How to Keep Your Online Reputation Strong. Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online? You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties.
You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on Google, Bing, Yahoo, etc. and now is not the time to be as accessible. Or is it? Social Media can be a tremendous tool to correct the missteps of your Company’s recent flub. During one of these Business missteps Search Engines actually can actually help. Bloggers, concerned citizens, watchdogs and others are going to be writing their opinions of what happened; how ever erroneous. You’ll be okay though… Why? Embrace Google+ Connect: Top 10 Marketing Trends of 2012.
Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the latest marketing trends. Wondering what the future looks like for marketing in the year ahead? Here are my predictions for the top ten marketing trends of 2012: 1. A broader brand presence across channels With the range of available marketing channels growing all the time, businesses will start to recognise the value of connecting up their marketing approach across the web, social media and other channels. 2.
User generated content took on momentum in 2011 – and this will continue into the New Year. 3. Mobile is going centre stage. 4. We all know social media is big news for business. 5. Companies will seek to improve their understanding of marketing analytics in 2012. 6. Social Media Advertising Is Set to Explode. Who Will Control It? How to Manage Your Brand's Social Life | Digital. What consumers share on Facebook -- and why (single page view) As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers. Facebook's announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount. For anyone interested in analyzing what types of content drive what types of engagement, there isn't a much better place to look than Facebook.
It offers the richest mix of content types, combined with clearly defined interactions, or engagements -- all of which can be tracked with unprecedented access to information. I've taken a look at some numbers around Facebook content and what kind is the most shared, and have found an interesting correlation: Video and photo posts are far more likely to be shared than status updates or links. The 10 Most Important Questions I get Asked About Twitter. Why Social Media will Disappear. The Number One Secret Strategy To Make Your Company's Website Rock. Is Piracy Just Free Marketing? Facebook has surpassed 900M users, with the 1B mark right around the corner. 11 Reasons Why People Blog. 30 Terrific Twitter Facts And Figures. Database Error. New Features Make Twylah A Social Media "Must Have" Tool. Suspended From Faceboook! 5 Facebook Horror Stories. Earned media is the darling of media 2012 trends.
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Social Media Demographics. Small Business Size Standards. Jonathan Wheeler. What defines a small business? The Hunger Games. NewhouseSM4. #NewhouseSM4. Twitter. What Tactics and Strategies are Companies Using for Content Marketing? #infographic #B2B. How Does Daily Media Consumption Affect Childhood Obesity. Welcome to my Tumblr.