Cindy Gallop and Elliot Polak. 7 Ways to Market on Facebook Organically. Organic has become a popular word over the past decade and you will often stumble across organic farms, organic markets and of course organic foods.
Content Strategy Ain’t Just For Large Companies. In a recent podcast on OpenView labs, I discussed how content strategy can drive real results for businesses of all sizes.
I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. How To Get 53,000 Twitter Followers: My Story. The inspiration for this post came from two sources.
Firstly from meeting two cool passionate guys from Blue Wire Media, Toby Jenkins and Adam Franklin and secondly a Tweet from Archna from Norway who wanted to know about how to get “more” Twitter followers. I had written a post titled “How To Get targeted Twitter Followers” recently, which was not my personal story of how I built my Twitter following but more oriented towards the use of a tool called Tweepi which I have found to be very useful. The Story So here is my story of how I built a Twitter following of 53,000 in response to the “How to get more Twitter followers” question from my blog readers. I started Tweeting on December 17, 2008 when I registered as a Twitter user for the first time and received my welcoming email from Biz Stone and The Twitter Team.
How To Get Targeted Twitter Followers. 30 Inspiring Ideas To Develop Content For Your Blog. The challenge for any blogger personal or corporate is to continually come up with content that brings the readers and viewers back to the blog.
The corporate blog should not be about “selling” it is about educating and solving your customers problems. Do that and they will keep showing up to learn more and to find out how they solve those day to day challenges that life and business brings. One thing you need to keep in mind is that content is not just text, it is any type of media and includes images, video and audio and all types of reincarnations of those such as PDF’s, eBooks, Powerpoint presentations and these can all be published onto social media platforms, such as YouTube, Flickr and Slideshare to name a few.
You need to think like a publisher! 8 must-reads detail how to verify information in real-time, from social media, users. Over the past couple of years, I’ve been trying to collect every good piece of writing and advice about verifying social media content and other types of information that flow across networks.
This form of verification involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them. It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members.
For example, lots of people talk about how Andy Carvin does crowdsourced verification and turns his Twitter feed into a real time newswire. Lost in the discussion is the fact that Carvin also develops sources and contacts on the ground and stays in touch with them on Skype and through other means. What you see on Twitter is only one part of the process. Some things never go out of style. From the post: Spice Up Your Content Marketing with Proven Direct Response Tactics.
Engaging content drives sales, right?
Actually, no, and it’s a dangerous myth. In reality even the most engaging blogs, YouTube videos, Facebook timelines, or LinkedIn discussions fail to produce leads and sales. Abcnews.go. Apr 25, 2012 12:00pm Facebook Security partnership announced today.
Image from Faceook Facebook understands two things. The first is that you are constantly clicking on links on the social network. The second: those links might not always be safe and might contain viruses or malware. With that, Facebook has partnered with anti-virus software companies, including Microsoft, McAfee, TrendMicro, Sophos and Symantec, and is announcing two major security steps today. Facebook will now incorporate the malicious URL databases from these security software companies into its URL blacklist systems. “We are excited to be partnering with leaders in the anti-virus industry to better protect our users both on and off of Facebook,” Facebook’s Chief Security Officer, Joe Sullivan, told ABC News. That part about offering anti-virus software is the second major security move Facebook is making.
Database Error. I am still sifting through the evidence on what makes an online retailer go from zero to 1.2 Billion sales in less than 10 years.
I felt I needed to go beyond the tactics and to look the core values that have produced such a world class business and how that can be applied to any business or brand. Also we have a look at how social media has helped Zappos deliver and drive those values internally and externally. I have also included a couple of examples of my direct experiences with Zappos and how I personally witnessed the “WOW” factor. These are the ten core values that they live by from which they have developed their culture, brand, and their business strategies. 1. How Does LinkedIn Work and How Many People Use It. 7 Reasons To Use Social Media To Grow Your Business. 5 Reasons Why Facebook Drives Consumer Buying - Infographic. Facebook provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker.
Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on this sharing. Facebook’s role in the socialization of the online buying process continues to expand as it entrenches its presence as the social network of choice globally for over 800 million users. In fact it is is predicted that Facebook will hit the 1 billion user mark by August. A Look Into Content Marketing Success Stories. 6 Powerful Tools to Find Your Customers on Twitter. Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance.
You can always “hope” that the person you buttonhole will tolerate your witty, clever banter and that they will be interested in what you have to say about you, your company or your product. If you are lucky you may meet 2-3 people and it will be hit and miss whether they are interested. Now face to face business networking certainly still has its place but there are ways to make it more efficient and effective Find Your Prospects On-line.
The Many Advantages of WordPress Sites. How to Win in a Digital Economy. I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. Are You Making These 2 Cardinal Sins as a Blogger? There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success. They could also be accused of stupidity. Now I don’t mean stupidity through lack of intelligence but ignorance.
How to Keep Your Online Reputation Strong. Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online? You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties. You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on Google, Bing, Yahoo, etc. and now is not the time to be as accessible. Top 10 Marketing Trends of 2012. Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends?
While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the latest marketing trends. Wondering what the future looks like for marketing in the year ahead? Here are my predictions for the top ten marketing trends of 2012: 1. With the range of available marketing channels growing all the time, businesses will start to recognise the value of connecting up their marketing approach across the web, social media and other channels. 2. User generated content took on momentum in 2011 – and this will continue into the New Year. 3. Mobile is going centre stage. 4. Social Media Advertising Is Set to Explode. Who Will Control It? How to Manage Your Brand's Social Life. What consumers share on Facebook. As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.
Facebook's announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount. For anyone interested in analyzing what types of content drive what types of engagement, there isn't a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements -- all of which can be tracked with unprecedented access to information. The 10 Most Important Questions I get Asked About Twitter. Why Social Media will Disappear. In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape.
The Number One Secret Strategy To Make Your Company's Website Rock. A lot of companies still don’t have a website and have not realised that the cost of not having a website can be measured in reduced inquiries, leads and hence lost sales. Is Piracy Just Free Marketing? Facebook has surpassed 900M users, with the 1B mark right around the corner. Facebook’s amended SEC documents today revealed the social network is bigger than ever — 901 million monthly active users, to be exact. At this rate of acceleration (we were quoted 845 million MAUs just a couple weeks ago), Facebook will be one billion monthly active users strong before you know it.
The eight-year-old startup stated in its amended S1 that it sees around 526 million daily active users and 488 MAUs on mobile devices. 11 Reasons Why People Blog. Overnight I had a comment left on my blog by Howard, which caught my attention more than normal as I thought that he was giving blogs a bagging, as he wrote that “Blogs are a VERY old idea” and with it a link to a post titled “40, 000 Year Old Blog Discovered In Australia“. The article was about the ancient practice of rock engraving also known as ‘Petroglyphs’ which are the ancient practice of scraping and chipping a pictogram on rocks to tell a story. 30 Terrific Twitter Facts And Figures. Twitter has always suffered an image problem and is not usually taken very seriously by the general public. Database Error. Personal branding is a relatively new concept and is thought to have emerged in 1997 after a ground breaking article was published on the Fast Company website by Tom Peters.
We are in the age of the ‘knowledge worker‘ and the days of being an anonymous cog in the wheel of a faceless corporation are fast disappearing. New Features Make Twylah A Social Media "Must Have" Tool. Suspended From Faceboook! 5 Facebook Horror Stories. Popular technology site, Ars Technica, woke up one Thursday morning to find their Facebook account locked and the following notice from Zuckerberg Inc. in their inbox. Earned media is the darling of media 2012 trends. Log In. Shorten urls, share files and track visits - Owly. Esusm power point. Small Biz & #SM (#esusm) · jfwheeler2003.
Small Biz & #SM. Small Biz & #SM (#esusm) · jfwheeler2003. 9 Companies Doing Social Media Right and Why. Social Media for Small Business Case Study: Martell Homes. Oh My Goodness. Wind-up Records - Official Website. Social Media Demographics. Small Business Size Standards. Jonathan Wheeler. What defines a small business? The Hunger Games. NewhouseSM4. #NewhouseSM4. Twitter. What Tactics and Strategies are Companies Using for Content Marketing? #infographic #B2B. How Does Daily Media Consumption Affect Childhood Obesity. Welcome to my Tumblr.