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Connect with us Favorite Videos TextAppeal seminar at Cannes Lions 2012 Textappeal hosts a discussion about brands with Middle Eastern origins
Organic has become a popular word over the past decade and you will often stumble across organic farms, organic markets and of course organic foods. The connotation is that organic is good because it is natural and healthy.
In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first.
The inspiration for this post came from two sources. Firstly from meeting two cool passionate guys from Blue Wire Media , Toby Jenkins and Adam Franklin and secondly a Tweet from Archna from Norway who wanted to know about how to get “more” Twitter followers.
The principles for spreading your content and your brand message have not changed whether it is on Twitter, Facebook or email.
The challenge for any blogger personal or corporate is to continually come up with content that brings the readers and viewers back to the blog. The corporate blog should not be about “selling” it is about educating and solving your customers problems . Do that and they will keep showing up to learn more and to find out how they solve those day to day challenges that life and business brings. One thing you need to keep in mind is that content is not just text, it is any type of media and includes images, video and audio and all types of reincarnations of those such as PDF’s, eBooks, Powerpoint presentations and these can all be published onto social media platforms, such as YouTube, Flickr and Slideshare to name a few. You need to think like a publisher! So how do you find the inspiration to develop and publish content for your blog.
Over the past couple of years, I’ve been trying to collect every good piece of writing and advice about verifying social media content and other types of information that flow across networks. This form of verification involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them. It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members. For example, lots of people talk about how Andy Carvin does crowdsourced verification and turns his Twitter feed into a real time newswire. Lost in the discussion is the fact that Carvin also develops sources and contacts on the ground and stays in touch with them on Skype and through other means . What you see on Twitter is only one part of the process.
Engaging content drives sales, right? Actually, no, and it’s a dangerous myth. In reality even the most engaging blogs, YouTube videos, Facebook timelines, or LinkedIn discussions fail to produce leads and sales. Does your business engage customers and create profitless prosperity?
Apr 25, 2012 12:00pm Facebook Security partnership announced today. Image from Faceook Facebook understands two things. The first is that you are constantly clicking on links on the social network. The second: those links might not always be safe and might contain viruses or malware.
I am still sifting through the evidence on what makes an online retailer go from zero to 1.2 Billion sales in less than 10 years.
How Does LinkedIn Work and How Many People Use It? #infographic By Infographic Labs
Its been a year of learning and I just have to share this great online video about the numbers, facts and figures on Social Media that have got me excited in 2009 about growing your business with some assistance from “Social Media Marketing”. Here are some of the facts and figures to start you thinking and may give you reason to use Social Media to enhance and optimize your companies marketing online.
Facebook provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker. Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on this sharing. Facebook’s role in the socialization of the online buying process continues to expand as it entrenches its presence as the social network of choice globally for over 800 million users.
Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance. You can always “hope” that the person you buttonhole will tolerate your witty, clever banter and that they will be interested in what you have to say about you, your company or your product.
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was brought up in an age of milk being delivered by horse and cart).
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