Digital Agencies of the Future. Showcasing the mobile websites of some of my favorite agencies (seriously) The Digital Agencies of the Future! iPhone screen grabs taken while researching mobile/touch web sites before designing If you'd like me to add a link to an updated site, let me know. Ghosted screengrabs will remain to remind us of when the mobile web was new and underestimated. My apologies if I left anyone out. Updated! 1st Place / Updated! Updated! 10 Emerging Social Platforms and How Businesses Can Use Them. At the Social Marketers Summit in Prague today, I spoke on 10 of the most intriguing, but lesser known, location-based, Q&A, press and microblogging social platforms out there and how more businesses can start using them. The PowerPoint presentation is embedded below, and the following information expands upon it, acting as a guide to how businesses can get their hands dirty with these platforms.
If your business is already active on the platforms mentioned, let us know how you are using them in the comments below. While Foursquare and Facebook Places are taking the spotlight in this arena, other apps, including Gowalla, SCVNGR, Whrrl, Loopt Star and Brightkite are making headway, as well. Tagline: “Keep up with your friends, share the places you go, and discover the extraordinary in the world around you.” Based in Austin, Texas, Gowalla is a location-based app that was launched in 2009 by Josh Williams and Scott Raymond.
Tagline: “Go places. Do challenges. 3. 4. 5. Q&A Platforms 6. 7. 8. How to Connect With Millennials. Two recent pieces provide some context and insights for how to best connect with the Millennial generation (broadly, spanning ages 11-31, born between 1978 and 2000) – who we know to be key to many brands’ long-term business relevance, as well as significant consumers of digital media. A piece at Marketing Sherpa discussed consumer psychologist Kit Yarrow’s year-long research project on Generation Y, which yielded insights into their motivations and interests. These insights can be applied by marketers to develop messages that will resonate with this audience: Visuals and symbolism resonate: Gen Ys prefer to process visual information – including analogies and symbolic communication like stories, metaphors and charts – vs. verbal or textual information.
Experiences designed for them should be intuitive and easily understood at first exposure (and sight). MarketingSherpa: “Connect with Generation Y: 5 Insights from Recent Research” Image by Veer. List your goals on 43 Things.
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