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10 Emerging Social Platforms and How Businesses Can Use Them
Some of the most innovative brands have already begun to experiment with lesser known social platforms that cater to targeted audiences and test the waters of new advertising models. Many of these campaigns are pure trial-and-error efforts, and there certainly aren’t any one-size-fits-all solutions out there. At the Social Marketers Summit in Prague today, I spoke on 10 of the most intriguing, but lesser known, location-based, Q&A, press and microblogging social platforms out there and how more businesses can start using them. The PowerPoint presentation is embedded below, and the following information expands upon it, acting as a guide to how businesses can get their hands dirty with these platforms. If your business is already active on the platforms mentioned, let us know how you are using them in the comments below.How to Connect With Millennials
Two recent pieces provide some context and insights for how to best connect with the Millennial generation (broadly, spanning ages 11-31, born between 1978 and 2000) – who we know to be key to many brands’ long-term business relevance, as well as significant consumers of digital media. A piece at Marketing Sherpa discussed consumer psychologist Kit Yarrow’s year-long research project on Generation Y, which yielded insights into their motivations and interests. These insights can be applied by marketers to develop messages that will resonate with this audience: Visuals and symbolism resonate: Gen Ys prefer to process visual information – including analogies and symbolic communication like stories, metaphors and charts – vs. verbal or textual information. Experiences designed for them should be intuitive and easily understood at first exposure (and sight).
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