Les 4 règles de base du Community Management. Fidéliser les internautes, recruter de nouveaux prospects, augmenter l’engagement avec la marque… Le web 2.0 est le nouvel eldorado marketing.
Mais avant de se précipiter sur les outils, il y a quelques étapes préalables… 1- Définir une stratégie La tentation est grande de se ruer sur les fonctions sociales de WordPress, Drupal ou Joomla. If I was a Restaurant…How Would I Use Social Media? If I was a Restaurant…How Would I Use Social Media?
How can a social media restaurant be better than a normal one? One of the industries that was expected to be hit the hardest by the recession was the eating out/restaurant sector. There were fears that consumers would cut out eating out altogether, however although they failed to materialise the industry has been through some tough times. There is a change in consumer behavior that has and will continue to affect how people communicate with brands, what they spend money on, who they trust and what they value. Ogilvy produced a great report which makes for some interesting reading called Eyes Wide Open, Wallet Half Shut (pdf). Ces «posts» qui laissent des remords. Développer son business avec Twitter. Facebook active la reconnaissance des visages par défaut : comment la désactiver ? The basics of social media measurement for business. Today’s article was prompted by The Now Revolution co-author Jay Baer’s blog post entitled The 6 Step Process for Measuring Social Media.
Consider the following 5 sections a complement to the social media measurement discussion in the business world. Bookmark it, pass it on, and feel free to ask questions in the comment area if something isn’t clear. Let me explain, for anyone who is still confused about it, how to properly think about the integration of social media measurement into business measurement. This applies to the way social media measurement is applied to every business activity social media touches, from short-term product awareness campaigns to long term customer retention programs.
To make things simple, I will make use of a few diagrams to illustrate key concepts everyone who touches social media in the business world absolutely needs to understand. Ready? 1. RetweetsLikesFollowsSharesCommentsMentionsSentiment So far so good. 2. 3. Understanding this is critical. 4. 1. 2. Actualités - Les rôles du Social Media Manager en entreprise. On parle beaucoup des médias sociaux pris sous l'angle des outils, on commence à parler depuis un an un peu plus de stratégie (qui parfois sont plus des tactiques opérationnelles dédiées à des nouveaux supports que de vraies stratégies intégrées) mais on parle encore assez peu des impacts organisationnels.
Au début, la tentation du "Social Media Manager" unique, gourou interne dans l'entreprise, est forte et légitime. Sauf que se pose vite la question des compétences, de l'expérience, de son rattachement hiérarchique ... et bien souvent d'une vision des médias sociaux limitée à un prisme métier unique (marketing, communication, RP, RH...). They Said What?! How to Deal with a Negative Comment on Your Blog. For most people, the goal of blogging is to engage others with your content, whether it be your views, news or experience.
The successful blogger will not only succeed at articulating this content, but will generate activity on their posts in the form of clicks or comments. While it can be rewarding to know that people are drawn to and are engaging with your content, the feedback you receive may not always be pleasant. Below are the most common types of negative blog comments: Talking Right on Twitter: How to Optimize Your Content. Why are You on Twitter? A 'Twitter 101' Lesson. Today I begin a short series of posts designed to help newbies understand some social media strategy behind the professional use of Twitter.
The first question is: Why are you on Twitter? A. To talk to friends: If that’s the only reason you’re on Twitter you can do whatever you like – just think seriously about protecting your tweets so that only people you know and trust can see them! B. Professional networking: Whether you are still in school, just starting a career or are well into a career Twitter allows you to build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.
So, if “B” is your choice you will want to get the most out of Twitter – consider doing the following … 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. So, there you have it, the first Twitter 101 lesson. Pragmatiques VS Idéalistes : la Fracture du Community Management. What Page Tagging In Facebook Photos Could Mean For Brands. Facebook hasn’t exactly been the friend of brands in recent times, considering that it not long ago extended its EdgeRank algorithm to brand pages so that as much as 80 percent of their audience disappeared.
Page updates no longer garner the engagement they used to, and certainly don’t reach as many eyeballs, which is a problem for any brands, whether it is an internal digital PR team or an appointed social media agency. However, Facebook has just introduced a new element of functionality that will allow page presences to be tagged in images on the network. 5 LinkedIn 'Must-Haves' With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold.
While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place online where your audience thrives. What I usually hear when I speak to prospective clients about LinkedIn is that “I’m not B2B, I’m B2C. LinkedIn will never work for me.” Aside from that statement oddly rhyming, that statement can’t be more false. Le marketing sur Facebook expliqué par Facebook. Développer sa présence sur Facebook n’est pas une mince affaire, ça peut même devenir rapidement intimidant.
Il existe déjà un certain nombre de livrets blancs et d’études sur le sujet, mais comme dit le proverbe : “On est jamais mieux servi que par sois-même“. Dans cette optique, les équipes de Facebook sont petit à petit en train de mettre en ligne un certain nombre de ressources tout à fait intéressantes pour vous aider dans vos campagnes de recrutement, de fidélisation… Pour le moment le plus gros de ce contenu est en anglais, mais visiblement les traductions sont en cours.