Tutoriels
If I was a Restaurant…How Would I Use Social Media? | TribalCafe
How can a social media restaurant be better than a normal one? One of the industries that was expected to be hit the hardest by the recession was the eating out/restaurant sector. There were fears that consumers would cut out eating out altogether, however although they failed to materialise the industry has been through some tough times. There is a change in consumer behavior that has and will continue to affect how people communicate with brands, what they spend money on, who they trust and what they value. Ogilvy produced a great report which makes for some interesting reading called Eyes Wide Open, Wallet Half Shut (pdf).
Ces «posts» qui laissent des remords - Stories
Avez-vous déjà regretté d’avoir publié un «post» ou une information personnelle sur un site de socialisation? La réponse est oui pour un tiers des Américains sondés par l’entreprise Retrevo. Cette dernière, active dans la vente d’informatique grand public, a interrogé un panel de 1000 internautes pour arriver à cette conclusion.
The basics of social media measurement for business
Today’s article was prompted by The Now Revolution co-author Jay Baer’s blog post entitled The 6 Step Process for Measuring Social Media . Consider the following 5 sections a complement to the social media measurement discussion in the business world.
Actualités - Les rôles du Social Media Manager en entreprise
Une équation à plusieurs inconnues. L'équation "Organisation + Stratégie + Médias sociaux = ???" n'est pas insolvable mais la réponse est particulière à chaque entreprise et ne peut pas être une réponse immuable dans le temps.
They Said What?! How to Deal with a Negative Comment on Your Blog
For most people, the goal of blogging is to engage others with your content, whether it be your views, news or experience. The successful blogger will not only succeed at articulating this content, but will generate activity on their posts in the form of clicks or comments. While it can be rewarding to know that people are drawn to and are engaging with your content, the feedback you receive may not always be pleasant.
Talking Right on Twitter: How to Optimize Your Content
So you are present on multiple social media platforms and have a select group of people who you talk to. Likewise your Linkedin account also doles out great deals of advice on your industry and about opportunities at your firm, but then what is Twitter doing for you? Have you too discarded it as a complex device with 50% inactive users worldwide, or you felt that your words don’t add to your presence online?
Today I begin a short series of posts designed to help newbies understand some social media strategy behind the professional use of Twitter. The first question is: Why are you on Twitter?
Why are You on Twitter? A 'Twitter 101' Lesson
Facebook hasn’t exactly been the friend of brands in recent times, considering that it not long ago extended its EdgeRank algorithm to brand pages so that as much as 80 percent of their audience disappeared.
What Page Tagging In Facebook Photos Could Mean For Brands
5 LinkedIn 'Must-Haves'
With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold.