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Les 4 règles de base du Community Management | FrenchWeb.fr
Fidéliser les internautes, recruter de nouveaux prospects, augmenter l’engagement avec la marque… Le web 2.0 est le nouvel eldorado marketing.
If I was a Restaurant…How Would I Use Social Media? | TribalCafe
One of the industries that was expected to be hit the hardest by the recession was the eating out/restaurant sector. There were fears that consumers would cut out eating out altogether, however although they failed to materialise the industry has been through some tough times. There is a change in consumer behavior that has and will continue to affect how people communicate with brands, what they spend money on, who they trust and what they value. Ogilvy produced a great report which makes for some interesting reading called Eyes Wide Open, Wallet Half Shut (pdf). One of the underlying themes that fits to eating out is how important family and community have become.
20 Minutes Online - Ces «posts» qui laissent des remords - Stories
Avez-vous déjà regretté d’avoir publié un «post» ou une information personnelle sur un site de socialisation? La réponse est oui pour un tiers des Américains sondés par l’entreprise Retrevo. Cette dernière, active dans la vente d’informatique grand public, a interrogé un panel de 1000 internautes pour arriver à cette conclusion.
Les différentes phases d’adoption de Twitter
Elle fait en tout cas la preuve, s’il était besoin, que l’adoption de l’usage des medias sociaux passe par les plaisirs de l’ego pour se réorienter vers ceux du partage et de l’entraide.
En toute discrétion, Facebook a modifié il y a quelques jours les paramètres de confidentialité des utilisateurs du réseau social pour activer par défaut la reconnaissance faciale dans les photos. Vous avez dit confidentialité ? La fonction de reconnaissance des visages est disponible depuis l'année dernière aux Etats-Unis : lorsqu'un utilisateur envoie une photo sur Facebook, le service la compare à d'autres clichés déjà taggués, et s'il reconnaît une personne, il suggère à l'internaute de l'identifier.
Facebook active la reconnaissance des visages par défaut : comment la désactiver ?
The basics of social media measurement for business. « The BrandBuilder Blog
Today’s article was prompted by The Now Revolution co-author Jay Baer’s blog post entitled The 6 Step Process for Measuring Social Media . Consider the following 5 sections a complement to the social media measurement discussion in the business world.
They Said What?! How to Deal with a Negative Comment on Your Blog | Social Media Today
For most people, the goal of blogging is to engage others with your content, whether it be your views, news or experience. The successful blogger will not only succeed at articulating this content, but will generate activity on their posts in the form of clicks or comments. While it can be rewarding to know that people are drawn to and are engaging with your content, the feedback you receive may not always be pleasant.
Talking Right on Twitter: How to Optimize Your Content | Social Media Today
So you are present on multiple social media platforms and have a select group of people who you talk to. Likewise your Linkedin account also doles out great deals of advice on your industry and about opportunities at your firm, but then what is Twitter doing for you? Have you too discarded it as a complex device with 50% inactive users worldwide, or you felt that your words don’t add to your presence online?
Today I begin a short series of posts designed to help newbies understand some social media strategy behind the professional use of Twitter. The first question is: Why are you on Twitter?
Why are You on Twitter? A 'Twitter 101' Lesson | Social Media Today
Pragmatiques VS Idéalistes : la Fracture du Community Management | Marketing opérationnel et Médias Sociaux Hubert-SENANT.com
Et si le monde du community management était manichéen ? D’un côté, les Pragmatiques , cherchant à obtenir des résultats par tous les moyens et de l’autre côté les idéalistes , convaincus qu’il est possible de réussir en respectant un certain nombre de valeurs.Facebook hasn’t exactly been the friend of brands in recent times, considering that it not long ago extended its EdgeRank algorithm to brand pages so that as much as 80 percent of their audience disappeared.