How-to-write-press-releases. 4 Ways to Rethink the Press Release. Jonathan Rick is a director at Levick Strategic Communications. He contributes to Levick’s Bulletproof Blog. Follow him @jrick. Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That's because the press release is, in fact, being eclipsed by digital alternatives that are more flexible, more interesting, and more relevant. In 2010, when Google made a major announcement not by press release but by blog post, we reached what seemed like a milestone. This shift in medium and message represents a new era in corporate communications.
And Google isn’t the only company using this strategy. What’s so encouraging about this trend is that it isn’t exclusive to corporate behemoths. 1. Zillow, the real estate company, has a great blog where it bypasses the typical corporate press release. Similarly, new hires are introduced by their respective manager in a first-person post. 2. 3. Steve Rubel - Trends and innovations in media, technology and culture. The Content Marketing Revolution | A Blog by Joe Pulizzi. Influential Marketing Blog. Web Ink Now. A shel of my former self. Posted on April 8, 2014 11:29 am by Shel Holtz | Brands I’m an Eat24 customer. The restaurant delivery service offers a lot of local businesses here in Concord, so whenever we don’t feel like cooking or going out, I just fire up the Eat24 app on either my phone or tablet. We decide what kind of food we want (we’re partial to a local Chinese joint), check off the items for delivery, pay with the card on file, and 45 minutes later we’re chowing down.
The company is pretty responsive, too. Once, we ordered from a restaurant that was closed even though the app said it was open. Posted on April 7, 2014 1:30 pm by Shel Holtz | For Immediate Release Intro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week; News That Fits: Study says third-party reports more credible than branded content but does it matter?
Posted on April 4, 2014 4:30 am by Shel Holtz | Content News The conversation addressed… Read More » PR Communications. Paul Gillin on Social Media and the Open Enterprise. Update Nov. 21: Social Rebate’s PR agency took issue with my opinions below, stating: For a journalist of your caliber, I would have expected you to do more than just ‘scour the website pretty thoroughly.’ If you were interested in a story—even a story critical of Social Rebate—I would have expected you to reach out, interview a Social Rebate representative, and perhaps even interview some of the company’s small business clients. Perhaps your perspective would have changed, perhaps not.
But, at the very least, you would have fairly, accurately, and properly REPORTED the story.” The company’s founder and CEO submitted a response, which I have appended, in its entirety, to the end of this post. The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. I’m sure the folks at Social Rebate researched their concept exhaustively. Does full disclosure resolve the issue?
Social Rebate responds: Paul, Best, Buzz Marketing for Technology. Www.jaffejuice.com. Logic+Emotion. PR-Squared – Social Media Marketing and Public Relations. Brian Solis.