PR
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Jonathan Rick is a director at Levick Strategic Communications. He contributes to Levick’s Bulletproof Blog. Follow him @jrick. Every year, for the last ten years, someone has proclaimed that the press release is dying.
4 Ways to Rethink the Press Release
Steve Rubel - Trends and innovations in media, technology and culture.
The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips.The Content Marketing Revolution | A Blog by Joe Pulizzi
I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit. Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we are at this INSERT NAME conference and a content marketing conference has broken out”. The point?
Influential Marketing Blog
I couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and dated they were. Marketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to try and carry their ads. The result was a very disappointing collection of ads for anyone who loves marketing and the hype of Super Bowl advertising. Still, there is plenty of marketing to learn from all the efforts this year, so let's get started in breaking down the strategy behind the ads and my picks for the biggest winners and losers this year. BEST STRATEGY - SamsungWeb Ink Now
But losing 40 pounds actually took two decades because that's how long I was paying attention to the wrong measurement and failing. When I measured just on my weight, I couldn't lose weight. No matter what I did I stayed basically the same. However, when I measured different things such as bodyfat percentage, metabolic age, calories burned, and the foods I eat, I changed my behaviors leading directly to weight loss. I see the same idea at work with organizations and how they measure success.
Posted on April 9, 2012 6:14 am | For Immediate Release Content summary: FIR Interview with Sprint’s Sara Folkerts is up; Shel and Neville will be in Amsterdam this week at the 2012 International Social Media and PR Summit; FIR Tweetup in Amsterdam on Tuesday evening #firtweetup; News That Fits: Pinmania - ten ideas for businesses using Pinterest, Pinterest is the third most popular social networking site in the US, Kotex earns praise for first full-blown Pinterest campaign, Homes.com white paper on what works best on Pinterest, Pinterest is driving sales, magazines racing to capitalize on Pinterest, VentureBeat list of Pinterest clones; Ragan promo; Dan York reports on a Wall Street… Read More » This week, FIR co-hosts Neville Hobson and Shel Holtz (pictured l-r) will be in Amsterdam taking part in The 2012 International Social Media and PR Summit , organized by Ragan Communications , on April 11 and 12, 2012.
a shel of my former self
PR Communications
It all started with a tweet from @umassvdc Umass Boston's Venture Development Center. @umassvdc "Dear Boston , you are creating way too many tech jobs . Please slow down while your universities catch up preparing workers. Thanks."
Paul Gillin on Social Media and the Open Enterprise
Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy.
Buzz Marketing for Technology
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront?This post originally appeared on our Madison & Mountain View Tumblr Blog . If you haven't already, check it out and follow all things MplusMV (the intersection of advertising and technology) 1.
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Altimeter's most recent report titled "The Rise of Digital Influence" revolves around the theory and practice of "digital influence". A trend that will not die despite the industry's counter movement against platforms such as Klout and the scores of imitators which have subsequently followed. (Full disclosure, I was interviewed in depth for the report). Altimeter rightfully begins the analysis of "digital influence" by calling out the distinction from how we view influence traditionally and offering a brief definition: "Traditional influence is defined as the act, power, or capacity of causing an effect in indirect or intangible ways. For the purpose of this report, we will use the following as the definition for Digital Influence: The ability to cause effect, change behavior, and drive measurable outcomes online."
Logic+Emotion
For 99% of the history of the Public Relations industry, what good PR pros excelled at (and what they were known for) was exploiting SCARCITY. Throughout the 20th century, and into the 21st, there were merely a few hundred publications, broadcast outlets and reporters who “counted,” when it came to getting a company’s message out to the masses. PR was a gatekeeper to those resources. PR pros could tout genuine relationships with those mass media channels and contacts, and/or could claim the hard-won experience of knowing “what would sell” to them. Arguably, too abundant. For every mainstream news outlet there are a thousand relevant and legitimate news and op-ed blogs.
PR-Squared – Social Media Marketing and Public Relations
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach. Depending on the device, each screen is used differently and with purpose.