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Browser wars are a touchy subject, especially around the folks from Microsoft who have seen their Internet Explorer dominance be eroded by the likes of Mozilla’s Firefox and the dreaded Google Chrome browser among others. Internet Explorer 9 is the latest and greatest from Microsoft. They need to promote its existence so earlier this month this ad surfaced on YouTube. I just saw it for the first time and, from a purely marketing perspective, it’s, well, puzzling to say the least. Being self-deprecating can be an effective technique in modern day advertising.
Internet Marketing News | Marketing Pilgrim
The Wisdom of Clouds
I got to spend a few hours at Sys-Con's Cloud Computing Expo yesterday, and I have to say it was most certainly an intellectually stimulating day. Not only was just about every US cloud startup represented in one way or another, but included were an unusual conference session , and a meetup of fans of CloudCamp . While listening in on a session, I overheard one participant ask how the cloud would scale their application if they couldn't replicate it. This triggered a strong response in me, as I really feel for those that confuse autonomic infrastructures with magic applied to scaling unscalable applications. Let me be clear, the cloud can't scale your application (much, at least) if you didn't design it to be scaled. Period.
All Posts | CustomerThink
[April 23-26, Toronto] Leveraging Customer Data to Drive Business Strategy. Eleven years of finding the best and brightest to deliver the wit and wisdom of marketing analytics means every session is insightful and impactful. Customerthink members save 15% off full conference passes with code CUST15. Predictive Analytics World
B2B Marketing, B2B Social Media, Content Marketing, and all things B2B.
By design, Pinterest is intended to be a place for people to connect over shared passions, interests, and ideas. For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look.
CRM Magazine Blog
If Salesforce.com were an emerging company today, it would be a good example of a disruptive innovation. In CRM Idol, we’re looking for the next Salesforce.com, but we don’t expect that the two companies will have much in common aside from their disruptive nature. Why? Disruptions happen all the time but, like lightning, they don’t strike the same place twice.
The Big Fat Marketing Blog
Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets? And.... MoreMarketingProfs Daily Fix
A guest post by Henry Cazalet of Text Marketer. Mobiles enable direct communication between businesses and their intended audience. However, because it’s so easy to set up SMS gateways and send out text messages to target audiences without thinking them through, businesses often get mobile campaigns horribly wrong.
Web 2.0 and Social Media - CenterNetworks
Below is a recap of the March 23, 2012 episode of the ABC show Shark Tank (episode 307). If you are unfamiliar with Shark Tank, the concept is simple – entrepreneurs pitch their ideas to a panel of investors and the investors have to provide at least the amount the entrepreneur is seeking for a deal to be completed. Nick Romero pitched his custom store seeking $125k for 15% of The Ave .
Technology News | ZDNet
Microsoft watcher Mary Jo Foley's blog covers the products, people and strategies that make Microsoft tick. Apple technology keeps gaining respect in the executive suite, with businesses and in the data center. Jason O'Grady and David Morgenstern deliver critical news and penetrating analysis that managers need to succeed.