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More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick. <a href="http://ad.doubleclick.net/jump/clickz.us/news;page=index;artid=;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/news;page=index;artid=;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Melanie White | Apr 2, 2013 - ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing.