background preloader

Analyzing Commercial Messages

Facebook Twitter

Medialiteracyteacher.tumblr. Church's Christmas Billboard Implies Jesus Was Gay. Newsweek: “This is an ad for the gun Adam Lanza... Lesson Plan for Advertisement Deconstruction. Women Don't Exist at Saudi Arabia's Ikea - Global. Ikea's Saudi Arabian catalogue looks like any other Ikea catalogue—weird beds with names you can't pronounce, merchandise that looks way better in photos than it will in your living room—except for one thing: there are no women. They've disappeared... poof! Like they were never there. Sweden's free newspaper, Metro, reported the Photoshopping on Monday. We took a look, and the picture (above) shows that the woman on the left (the U.S. version) has magically disappeared from the Saudi version on the right.

And there seems to be woman that disappears from what looks to be a comfy chair: The Saudi catalog does show young girls doing things like drawing, sleeping and watching television, and there are ads which depict men with women that have been swapped for ones that just show furniture and product, like this: And the Saudi version: "These images are yet another lamentable example of how much remains to be done concerning gender equality in Saudi Arabia ... Kate Middleton Said No to Your Cover? No Problem, There's Photoshop! - Megan Garber. Marie Claire's amazing "fan-art tribute" to the princess So let's say you're Marie Claire.

Being a fashion magazine, you'd really, really love to feature Kate Middleton -- princess, trend-setter, beloved meme -- on your cover. But let's further say that Kate Middleton, being Kate Middleton, declines your request. Were you a less determined publication -- Vogue, say, or Elle, or even Cosmo -- you might give up right there. Above is the visual evidence of how South African Marie Claire dealt with its pesky little impediment to princessery.

Cheeky! But the move wasn't just a bit of playfulness/gimmickry/passive aggression. Via US Weekly. Behind the Photograph: Phyllis Posnick on Shooting Olympian Carmelita Jeter. Photographed by Bruce Weber, Vogue, June 2012 For the June issue of Vogue,Bruce Weber and Vogue Executive Fashion Editor Phyllis Posnick teamed up to create a striking portfolio of American athletes. Of all the arresting images featuring these talented men and women at the top of their game, Weber’s shot of United States Olympic runner Carmelita Jeter racing a horse and a speeding train stood out. “Not only is she the fastest woman in the world, but she has the most infectious laugh,” Weber says. “I’m keeping my fingers crossed for her.” In anticipation of Jeter’s 100-meter race tomorrow, Posnick takes Vogue.com behind the photograph. “It was totally Bruce’s idea. See our photo portfolio of Team USA's female Olympic athletes.

See the slideshow of Karlie Kloss posing with America's top male athletes. Identifying persuasive language: spam scams. Sample ad from 1970s. Admongo.gov. Chip Advertisement: Audience and Authorship.