HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.
In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. Demo - BannerExposure - Alenty - Web 2.0 Marketing. Audience 2.0 measurement demo - Alenty - Web 2.0 Marketing.