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Designs. 40+ Invaluable PHP Tutorials and Resources. The ROI of Social Media: 10 Case Studies. The question of whether or not social media drives ROI still plagues many marketers and brands.
The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. I’ve put together a list of case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return.
Tech. Business. “Lessons Learned” is a series where we ask ecommerce business owners to share their experiences.
For this installment we visited with Nick Jenkins, the chairman and founder of Moonpig.com, a ten-year-old custom greeting card company based in the U.K., with branches in Australia and the U.S. The company boasts more than 14,000 card designs, and processes approximately $60 million in annual revenue. Unlike card companies that email personalized greeting cards, Moonpig actually prints customized greeting cards, and then mails them to the intended recipients. Javascript. Korang.
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