social media
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Social Media for the CEO - An Evening with Eve Mayer Orsburn
Lazy students "Any self respecting creative should keep an ongoing scrap book, full of cuttings, clippings, colours, leaves, wrappers, flyers, logos, photos, labels... anything that catches the creative eye on a day to day basis. This lifelong companion should provide ongoing reference and inspiration, giving projects extra depth and originality." Or so my tutor at university would tell me. Age old problem
Since I started my new role, I have spent time looking at how companies are utilising the digital space it has thrown up as many questions as answers. A recurring theme for me has been the amount of interaction a brand has on its own Facebook Page. I have my own views on it as I like to champion interaction and personalisation but this does not necessarily mean I am right (it’s not a black + white topic). With so many sports brands on Facebook, ranging from professional sports teams, leisure brands, leisure centres and sports shops. It is sometimes more of a case of test and measure to see what works and how receptive your audience is to different techniques.
Should you moderate your Facebook Page? | The UK Sports Network
Groundswell: How People With Social Technologies Are Changing Ev
Thoughts on watching the fascinating interplay between Mike Diasey, Ira Glass of the NPR radio program "This American Life," and Apple. . . In a nutshell: Mike Daisey describes himself as "Actor, author, commentator, playwright, and general layabout." He took a trip to China to see how Apple products are made in a factory at Foxconn, then wrote a monologue about it, which he delivers off-broadway in a show called " The Agony and the Ecstasy of Steve Jobs ." Ira Glass' " This American Life " is a non-fiction radio program that tells stories about people (I've written about Ira before.)Social Media | Internet Marketing Blog | Econsultancy
It has been nearly a year since we began producing our Australia and New Zealand Internet Statistics Compendium and to date, it's had some 2,000 downloads. This indicates an enormous hunger for data and insight among marketers in the region. The past few months have seen a number of interesting reports looking at the ANZ digital landscape (including our own State of Digital Marketing in Australia in association with Marketing Magazine), but it is social media data that really seems to be the hot topic. At ArabNet's Digital Summit in Beirut last week, Jordanian agency, Prodigi Corp , took home the prize for Best Digital Campaign for its work for radio channel, Beat FM. The Facebook campaign asked people to share their pictures if they are a celebrity look-alike.
Five reasons not to like Facebook's 'Like' button | Econsultancy
If the numbers are any indication, publishers really like Facebook's new Like button. But should they? For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.
What follows is the entire version of my recent post on Mashable, “ The Maturation of Social Media ROI “ Over the years, Social Media experts attempted to redefine ROI for a new era of influence . While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. The debate over ROI inspired certain brands to cannonball into popular social networks to join the proverbial conversation without a plan or strategic objectives defined.
ROI: How to Measure Return on Investment in Social Media
Social media ROI: The best of British opinion | Blog | Econsulta
I recently wrote a post where I revisited a number of social media statistics , which attracted a lot of attention. Among all of the feedback one trend stood out: people need more information about return on investment from social media. So I’ve decided to bat a few things around, as it’s quite a complex subject. We've written extensively about social media ROI in the past, and have also highlighted some social media engagement metrics that should help you.
Three possible ways to cash in on Twitter ads | Blog | Econsulta
Twitter ads are apparently almost here. After what seems like years and years of speculation, Twitter says that a roll-out of an ad-driven business model is " imminent ". The revelation came during a panel discussion at the IAB Annual Leadership Meeting 2010. One of the panel members, Anamitra Banerji, is Twitter's head of product management and monetization.Social Media Case Studies There’s more and more case studies on social media, web 2.0 and enterprise 2.0. Keeping track of them all is an on-going project. Here’s some of the ones I’ve been looking at lately. This is not meant to be a definitive list, it’s more like a set of bookmarks, but if there’s a really good one I’ve missed out, please add a comment* or ping me on Twitter , on my remiss and I’ll add it. Update – I’ve added some background to why I’ve put this list together – ‘ Which side of the Firewall is Hotter?
Social Media Case Studies | The Parallax View
Nestle | Facebook
Nestlé’s premium portioned coffee brand Nespresso has developed a technique similar to that used to produce fine wine, to create its new limited edition Grand Cru coffee Naora.
Nestle PR Anti-Social Fail Whale « FaceBookCreep::Digital Market
Nestle haven’t had a good day today. They launched a Facebook page in an attempt to break into the social media sphere. They must be badly advised, because they assumed that a Facebook page was something you could control like a walled garden.Earlier this week we reported how Starbucks hit a new milestone in social media marketing, the first brand to surpass 10 million Facebook fans . A few weeks back I had the opportunity to interview Alexandra Wheeler, Starbucks’ director of digital strategies, on the sidelines of the Social Media Influence conference. She spoke of the profound importance to get buy-in from the top level of the organization (in the case of Starbucks, that comes from founder Howard Schultz) in order to implement not just a successful social media strategy, but a philosophy. There’s a big difference. Hear for yourself:
Starbuck’s Alexandra Wheeler: forget social strategy, think social philosophy | SMI
The most telling part of Coca-Cola (KO)'s cancellation of its Dr Pepper Facebook promotion is that the company admitted it signed off on the text of the campaign without knowing what "2 girls one cup" actually means. Coke is an old company and Facebook is a new trend: What happened here is the marketing equivalent of parents trying to show their teenage offspring that they're trendy too, with all the awkwardness that implies. Although Coke has apparently fired the ad agency that created the campaign, Lean Mean Fighting Machine , Coke has no excuses: LMFM advertises its profane campaigns -- including one in which the U.K.
Why Coke Should Have Known Its "2 Girls 1 Cup" Campaign for Dr Pepper Was a Disaster Waiting to Happen | BNET Advertising Blog | BNET
I for one am going to watch this carefully. B&J has always been a counter-culture marketer. I agree email and social media work pretty well together but I guess what matters most is what metric they are measuring THEIR campaigns against. I'll admit that I'm not the most versed in how well they have been leveraging and promoting their email marketing efforts.