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Social Media for the CEO - An Evening with Eve Mayer Orsburn
Sitting in our hot seats here at Orchard Towers it's incredible to see how fast the market has changed direction since the start of the recession, especially in the last 12 months. Web based roles now account for over 50% of the opportunities we get in and this rate is rising by the day. Basically it's a candidate lead market, and at present there is little an employer can do about it. Many of our clients have been struggling to fill web based jobs, whether a requirement for capable Web Designer or a good Front End Developer, plus a whole host of other digital roles. Some have been publicly advertising for these elusive candidates for months and months, and it doesn't seem to matter whether you're a 'not so creative' in-house marketing department or a trendy digital agency with a full portfolio of sexy accounts.
Posted on22 September 2010. Tags: brands , facebook , social media , technology Since I started my new role, I have spent time looking at how companies are utilising the digital space it has thrown up as many questions as answers. A recurring theme for me has been the amount of interaction a brand has on its own Facebook Page. I have my own views on it as I like to champion interaction and personalisation but this does not necessarily mean I am right (it’s not a black + white topic).
Should you moderate your Facebook Page? | The UK Sports Network
Groundswell: How People With Social Technologies Are Changing Ev
Thoughts on watching the fascinating interplay between Mike Diasey, Ira Glass of the NPR radio program "This American Life," and Apple. . . In a nutshell: Mike Daisey describes himself as "Actor, author, commentator, playwright, and general layabout." He took a trip to China to see how Apple products are made in a factory at Foxconn, then wrote a monologue about it, which he delivers off-broadway in a show called " The Agony and the Ecstasy of Steve Jobs ." Ira Glass' " This American Life " is a non-fiction radio program that tells stories about people (I've written about Ira before.)Social Media | Internet Marketing Blog
Ultimate guide to Google+ Sign-In: more than authentication With social media authentication a common sight across the web, Google takes it one step further with their latest Google+ Sign-In. With many questioning the worth of Google+ as a social media channel, there needed to be a change in their marketing model to give brands and publishers a reason to invest time into the platform. So, bright and early on the morning of February 26th, Google introduced Google+ Sign-In to the web community. Now it is possible for users to sign into a website via Google and bring along their information from the Google+ social graph for an “upgraded experience”; something Facebook and Twitter have been doing for a long time.
Five reasons not to like Facebook's 'Like' button
If the numbers are any indication, publishers really like Facebook's new Like button. But should they? For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.
Liverpool FC today confirmed that Rafael Benitez is to leave the club by mutual consent. Mr Benitez relinquishes his position as team manager after six years and the Board of Directors would like to place on record their grateful thanks for his services and wish him all the best in his future career. The Board has now asked Managing Director Christian Purslow, with the assistance of Club Ambassador Kenny Dalglish, to begin a formal search to identify and assess potential candidates for the managerial position. No timescale has been placed on the process and Liverpool FC will make no further statement until a new manager is appointed. LFC Chairman Martin Broughton said: "Rafa will forever be part of Liverpool folklore after bringing home the Champions League following the epic final in Istanbul but after a disappointing season both parties felt a fresh start would be best for all concerned.''
Liverpool FC Statement
Social media ROI: The best of British opinion | Blog | Econsulta
I recently wrote a post where I revisited a number of social media statistics , which attracted a lot of attention. Among all of the feedback one trend stood out: people need more information about return on investment from social media. So I’ve decided to bat a few things around, as it’s quite a complex subject. We've written extensively about social media ROI in the past, and have also highlighted some social media engagement metrics that should help you.
Three possible ways to cash in on Twitter ads | Blog | Econsulta
Twitter ads are apparently almost here. After what seems like years and years of speculation, Twitter says that a roll-out of an ad-driven business model is " imminent ". The revelation came during a panel discussion at the IAB Annual Leadership Meeting 2010. One of the panel members, Anamitra Banerji, is Twitter's head of product management and monetization.Social Media Case Studies There’s more and more case studies on social media, web 2.0 and enterprise 2.0. Keeping track of them all is an on-going project. Here’s some of the ones I’ve been looking at lately. This is not meant to be a definitive list, it’s more like a set of bookmarks, but if there’s a really good one I’ve missed out, please add a comment* or ping me on Twitter , on my remiss and I’ll add it. Tip – scroll to the bottom to see the latest Social Media Case Study
Social Media Case Studies | The Parallax View
Nestle PR Anti-Social Fail Whale « FaceBookCreep::Digital Market
Nestle haven’t had a good day today. They launched a Facebook page in an attempt to break into the social media sphere. They must be badly advised, because they assumed that a Facebook page was something you could control like a walled garden.Home » Engagement , News , Social Media News , Videos Earlier this week we reported how Starbucks hit a new milestone in social media marketing, the first brand to surpass 10 million Facebook fans . A few weeks back I had the opportunity to interview Alexandra Wheeler, Starbucks’ director of digital strategies, on the sidelines of the Social Media Influence conference. She spoke of the profound importance to get buy-in from the top level of the organization (in the case of Starbucks, that comes from founder Howard Schultz) in order to implement not just a successful social media strategy, but a philosophy. There’s a big difference.
Starbuck’s Alexandra Wheeler: forget social strategy, think social philosophy
The most telling part of Coca-Cola (KO)'s cancellation of its Dr Pepper Facebook promotion is that the company admitted it signed off on the text of the campaign without knowing what "2 girls one cup" actually means. Coke is an old company and Facebook is a new trend: What happened here is the marketing equivalent of parents trying to show their teenage offspring that they're trendy too, with all the awkwardness that implies. Although Coke has apparently fired the ad agency that created the campaign, Lean Mean Fighting Machine , Coke has no excuses: LMFM advertises its profane campaigns -- including one in which the U.K.
Why Coke Should Have Known Its "2 Girls 1 Cup" Campaign for Dr Pepper Was a Disaster Waiting to Happen | BNET Advertising Blog | BNET
UPDATE: It has come to my attention that this only applies to the UK Branch of Ben & Jerry's, not their US branch. My apologies for the confusion. The articles I used for my initial research did not mention this fact, and so it was overlooked when this first ran. - Brian Whalley Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media.
Ben & Jerry's Drops Email Marketing In Favor of Social Media
in Share 0 in Share {*style:<b> The New York Times announced plans to charge for web access to its content earlier this year, but it looks like Rupert Murdoch's plan to " institute fair pricing for digital journalism " is going to beat Schulzberger to the punch.
Rupert Murdoch's London Times goes behind a paywall in June | Bl
Tuesday September 11, 2012 @ 04:39 PM (UTC) My latest blogpost for DML Central describes some of the things I discovered about the South American technology scene on a recent trip to Argentina. Here’s an excerpt: Belen Igarzábal from FLACSO is currently producing an 8-part television series inspired by The Virtual Revolution which will look at the impact of this communications technology on Latin America. She and the production team are traveling to Brazil, Peru, Paraguay and Uruguay to explore the issues from a particularly South American perspective: “There’a a lot of research about how the internet is evolving and changing our participation, governments and economics around the world, but nothing about South America. We have particularities: we are a mix of cultures — Aboriginal, Spanish, Portuguese — and that mix makes us different from other parts of the world in terms of how we connect, how the government is involved in connectivity, in education.”