FC Barcelona, the world’s favourite club. Terms and conditions Information about Spanish Act 15/1999 on the protection of personal data (Articles 5, 6 and 11) and Spanish Law 34/2002 of 11 July, services of information society and electronic commerce. Personal data provided on this form will be included in a file of which the FC Barcelona is the Controller and will be processed for the management of its relations with FC Barcelona and for the supply of publications and communications by mail and electronic mail referred to FC Barcelona services and activities, and will only be disclosed to third parties with your consent or if it is allowed in accordance with the law. Your personal information will also be used to inform and send you promotional and commercial offers related on services and products FC Barcelona is interested in marketing, if not opposed to treatment within 30 days, by marking the box of the form.
Using e-mail address and mobile number. 6 Ways a Social Media Analyst Approaches Social Data. As a social media marketing analyst for Simply Measured, I have had the privilege to work with a ton of data from some of the largest brands in the world. We analyze data across each of the major social networks to provide marketers with benchmarks to measure their own success, and to understand how changes on the networks impact brand tactics and audience engagement.
You can find a link to a complete list of our social media studies here, and be sure to check out our most recent Twitter study. While it might seem like analyzing hundreds of thousands of Tweets requires a totally different approach than analyzing your own brand accounts, many of the steps you should take to guide your analysis are the same. That’s why I would like to share some tips that will help you analyze data for your brand accounts. 1. Social data analysis should go well beyond regular reporting. Social data analysis should be about questioning and validating your tactics. 2. This is my favorite part. 3. 4. 5. 6. Simply Measured sur Twitter : "6 Ways to Approach Data Like An Analyst: Mmonwealth Games: Kiwi athletes get social media coaching. Don't expect any Kiwi athletes to become embroiled in social media scandals during the Commonwealth Games. The New Zealand Olympic Committee has done its utmost to avoid that, sending every member of the team a 14-page document outlining the behaviour expected of them in cyberspace.
Put simply, the aim of the NZOC is to inspire Kiwis and enable the country's athletes to achieve on the world stage, and social media "can both abet and hinder" that goal. It's the hinderance aspect of tools like Twitter that causes the most concern, especially in the wake of the team's previous meeting. The NZOC is right to be wary after a couple of incidents at the Winter Olympics in Sochi, with Rebecca Torr's escapades on dating application Tinder attracting negative, if unintended, attention. And, according to NZOC media manager Ashley Abbot, that was one of the main themes of the guide emailed to athletes before the Glasgow Games -- showing respect for themselves, their team and their country.
Do: Don't: Social Media for the CEO - An Evening with Eve Mayer Orsburn. Having looked at My First Tweet, which didn't have a link, or an @, or a #, and was written in third person, I couldn't help but notice how much things have changed since 2009, and how much better twitter users seem to understand 'the rules' of Twitter. My feed is a traffic jam of useful snippets of information, articles, images, surveys, results, jokes. It's awash with incredible rich content and it's all useful, well kind of. Whilst most of the content has been carefully chosen by the poster the sheer noise level has deafened me. I can't read it all. My thought was - how much time? How much time is being dedicated to trawling the internet or using handy RSS tools to find this content to pack our streams full of juicy interesting bits. How much time that previously would have been spent on other ventures is now spent publishing a landslide of information to ensure that our feeds are interesting.
How much time do we spend reading this content? Has twitter gone wrong somewhere? I'm not sure. Should you moderate your Facebook Page? | The UK Sports Network. Posted on22 September 2010. Tags: brands, facebook, social media, technology Since I started my new role, I have spent time looking at how companies are utilising the digital space it has thrown up as many questions as answers. A recurring theme for me has been the amount of interaction a brand has on its own Facebook Page.
I have my own views on it as I like to champion interaction and personalisation but this does not necessarily mean I am right (it’s not a black + white topic). With so many sports brands on Facebook, ranging from professional sports teams, leisure brands, leisure centres and sports shops. It is sometimes more of a case of test and measure to see what works and how receptive your audience is to different techniques. Your business goals will also have a large bearing on your approach.
There is also the question of moderation… and this appears to be a touchy subject. For the most part it appears that they are happy allow almost any kind of comment. Search and the social graph. Groundswell: How People With Social Technologies Are Changing Ev. Digital Disruption is on everyone's mind. Netflix is replacing people's cable subscriptions. Simple apps like OpenTable and LoseIt! Are displacing businesses like Zagat's and Weight Watchers.
But if you want to understand why, you need to look back at the 80's and 90's and imagine you are an American manufacturer. American manufacturers were successful at making quality products at a good profit, and paying good wages to their workers. The Chinese manufacturers had two things going for them. First, they had cheap labor. Chinese manufacturers also needed access to distribution. So their formula was: cheap workers + infrastructure = disruption. Let's fast foward to today. This innovator has access to lots and lots of free or cheap tools. Sarah is likely to fail. Compared to before, there are at least ten times as many innovators gunning for your business. It's just like Chinese manufacturing. Barriers to entry are now obsolete. Want to know more? Digital disruption is terrifying. Social Media | Internet Marketing Blog. Liverpool FC Statement. Liverpool FC today confirmed that Rafael Benitez is to leave the club by mutual consent.
Mr Benitez relinquishes his position as team manager after six years and the Board of Directors would like to place on record their grateful thanks for his services and wish him all the best in his future career. The Board has now asked Managing Director Christian Purslow, with the assistance of Club Ambassador Kenny Dalglish, to begin a formal search to identify and assess potential candidates for the managerial position. No timescale has been placed on the process and Liverpool FC will make no further statement until a new manager is appointed. LFC Chairman Martin Broughton said: "Rafa will forever be part of Liverpool folklore after bringing home the Champions League following the epic final in Istanbul but after a disappointing season both parties felt a fresh start would be best for all concerned.'' ROI: How to Measure Return on Investment in Social Media.
Three possible ways to cash in on Twitter ads | Blog | Econsulta. Twitter ads are apparently almost here. After what seems like years and years of speculation, Twitter says that a roll-out of an ad-driven business model is "imminent". The revelation came during a panel discussion at the IAB Annual Leadership Meeting 2010. One of the panel members, Anamitra Banerji, is Twitter's head of product management and monetization. In response to a question about timing, Banerji seemed to indicate that Twitter could begin a launch of some sort within the next month. Obviously, it's probably not a good idea to hold your breath given how long it has taken Twitter to monetize. And even if the company does roll out an ad service, it may be limited in scope and highly experimental. While Twitter ads will certainly receive a lot of attention, it is likely that the early days will offer the typical Gold Rush opportunities for those who are savvy.
SEM providers/resellers. Photo credit: carrotcreative via Flickr. Social Media Case Studies | The Parallax View. Nestle. Nestle PR Anti-Social Fail Whale « FaceBookCreep::Digital Market. Nestle haven’t had a good day today. They launched a Facebook page in an attempt to break into the social media sphere. They must be badly advised, because they assumed that a Facebook page was something you could control like a walled garden. Unfortunately, it’s not really gone their way. One of the risks of a social media intervention is that you cannot control or account for people’s fickle behaviour. Attempting to control the conversation is futile.
Thanks to @MichelleDigital I was reminded that the Coke Page was set up by actual fans who latterly received money for the page to become more “pro”. Nestle’s visible bullyboy tactics by the Page admins (click on the thumbnails for more details) served only to inflame the already incensed palm oil campaigners. Unprofessional. Starbuck’s Alexandra Wheeler: forget social strategy, think social philosophy.
Home » Engagement, News, Social Media News, Videos Earlier this week we reported how Starbucks hit a new milestone in social media marketing, the first brand to surpass 10 million Facebook fans. A few weeks back I had the opportunity to interview Alexandra Wheeler, Starbucks’ director of digital strategies, on the sidelines of the Social Media Influence conference. She spoke of the profound importance to get buy-in from the top level of the organization (in the case of Starbucks, that comes from founder Howard Schultz) in order to implement not just a successful social media strategy, but a philosophy.
There’s a big difference. Hear for yourself: SMI offers specially tailored social media training for companies. Why Coke Should Have Known Its "2 Girls 1 Cup" Campaign for Dr Pepper Was a Disaster Waiting to Happen | BNET Advertising Blog | BNET. Last Updated Jul 21, 2010 2:22 PM EDT The most telling part of Coca-Cola (KO)'s cancellation of its Dr Pepper Facebook promotion is that the company admitted it signed off on the text of the campaign without knowing what "2 girls one cup" actually means. Coke is an old company and Facebook is a new trend: What happened here is the marketing equivalent of parents trying to show their teenage offspring that they're trendy too, with all the awkwardness that implies.
Although Coke has apparently fired the ad agency that created the campaign, Lean Mean Fighting Machine, Coke has no excuses: LMFM advertises its profane campaigns -- including one in which the U.K. Prime Minister David Cameron is manipulated into saying a four-letter reference to female anatomy -- on its web site. To recap: Dr Pepper invited Facebook users to allow it to take over their status updates in return for a chance to win $1,000. Reader beware: The porn video in question is too disgusting to describe here. Related: Ben & Jerry's Drops Email Marketing In Favor of Social Media. UPDATE: It has come to my attention that this only applies to the UK Branch of Ben & Jerry's, not their US branch. My apologies for the confusion. The articles I used for my initial research did not mention this fact, and so it was overlooked when this first ran. - Brian Whalley Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media.
This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are most effective when used together. However, Ben & Jerry's clearly feels otherwise and that their customers prefer contact through social media sites to email in their inbox. Since this announcement, internet marketers and marketing blogs have been buzzing with the news. Why is this working for them so well? What sources of traffic and sales are performing well in your business? Heineken Italy. Case Study - Champions League Match vs Classical. Rupert Murdoch's London Times goes behind a paywall in June | Bl. In Share 0 in Share {*style:<b> The New York Times announced plans to charge for web access to its content earlier this year, but it looks like Rupert Murdoch's plan to " institute fair pricing for digital journalism " is going to beat Schulzberger to the punch.
Today News Corp. announced that U.K. properties The Times and Sunday Times will go behind a paywall in June. </b>*} News Corp. has wisened to the fact that paid models need to offer added value. Before charging for access, The Times' new sites will be revamped and relaunched in May. The new site, “TheTimes.co.uk”, will replace the “Times Online” brand, and News Corp. is planning to launch mobile paid applications as well. While other publications mull over how best to implement paid models, News Corp. is betting that improved features and access will make The Times' digital news worth "the price of a cup of coffee": "For the first time, readers will have access to all their favourite sections and writers.
"This is just the start. The Virtual Revolution - 3D Interactive Documentary Explor. Brandthroposophy: A Marketing, Social Media, and Research Blog. Digital Ethnography. Aleks Krotoski : Academic, Media, UKTI & Personal — Academic Pos. What Social Media Users Want [STATS] Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg's audience has a mixed bag of interests. This is all according to online advertising network Chitika, who set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions were used in the report, and based on this research, each social site has a distinct makeup of users with unique tastes. The graphic below breaks it down. What's most interesting is that nearly half the traffic (47%) that Twitter generates falls into the news category.
In fact, Twitter users' interest in the news genre surpasses that of Facebook users by nearly 20%, which would appear to make it the number-one social network for newsies. Another interesting tidbit is that MySpace users have no interest in news whatsoever. Image courtesy of ChrisAt, iStockphoto. Apophenia. Like everyone who cares about Crisis Text Line and the people we serve, I have spent the last few days reflecting on recent critiques about the organization’s practices. Having spent my career thinking about and grappling with tech ethics and privacy issues, I knew that – had I not been privy to the details and context that I know – I would be outraged by what folks heard this weekend. I would be doing what many of my friends and colleagues are doing, voicing anger and disgust.
But as a founding board member of Crisis Text Line, who served as board chair from June 2020 until the beginning of January 2021, I also have additional information that shaped how I thought about these matters and informed my actions and votes over the last eight years. As a director, I am currently working with others on the board and in the organization to chart a path forward. Texters come to us in their darkest moments. First: Why data? Storing data immediately prompted three key questions: I’m a scholar. 1.
Why Study the Web? Social Machines and the Virtual Revolution - Sport. 9,000 new fans EVERY day « MaineBlue.co.uk » Blog Archive » MCFC: Unsung Heroes – Chris Nield (City’s Social Media Executive) Soccerex - Making Money From Social Media - Fullscreen. The Facebook & Twitter Premier League (updated) | The UK Sports Network. Manchester United launch official Facebook Page | The UK Sports Network. Mad Libs make a comeback. To help with online form completion. | Dream Factory - 100 years of Old Trafford memories - Manchester. Communispace Verbatim. My First Forrester Report: Tapping The Entire Online Peer Influe. Social Media News and Web Tips – Mashable – The Social Media Gui.
Research on Twitter and Microblogging. Research on Social Network Sites. 15 Fascinating Ways to Track Twitter Trends. Twitter Search.