Professional

Facebook Twitter
Jeff McCarthy | Manchester Metropolitan University - Academia.ed Jeff McCarthy | Manchester Metropolitan University - Academia.ed Jeff is a Senior Lecturer of marketing and digital communications, having previously been an Associate Lecturer since September 2000. A strong focus on digital marketing and sports marketing. He has also recently completed sessional lecturer roles at Liverpool John Moores University, leading two marketing units on summer school programmes (87 French students & 149 Malaysian students). RESEARCH interests: social network sites; online communities; e-marketing; tribal marketing; relationship marketing; sports marketing. TEACHING: • PG - Unit Leader: Digital & Media Environment • PG - Unit Leader: Strategic Planning for Digital Marketing Communications • PG - Unit Leader: Customer Acquisition & Conversion for Digital Marketing Communications • PG - Lecturer: Managing Customer Value • PG Dissertations • e-Consultancy MSc Digital Marketing Communications • IDM Diploma in Interactive & Direct Marketing
IDM | Marketing Training and Qualifications for Direct, Data and
The Chartered Institute of Marketing
Econsultancy | Community of Digital Marketing and Ecommerce Prof

Econsultancy | Community of Digital Marketing and Ecommerce Prof

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 400 pages long and almost 140,000 words in length, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.
| MMUBS People | Manchester Metropolitan University Business Sch