Jeff McCarthy | Manchester Metropolitan University - Academia.ed. Jeff is a Senior Lecturer of marketing and digital communications, having previously been an Associate Lecturer since September 2000. A strong focus on digital marketing and sports marketing. He has also recently completed sessional lecturer roles at Liverpool John Moores University, leading two marketing units on summer school programmes (87 French students & 149 Malaysian students).
RESEARCH interests: social network sites; online communities; e-marketing; tribal marketing; relationship marketing; sports marketing. TEACHING: • PG - Unit Leader: Digital & Media Environment • PG - Unit Leader: Strategic Planning for Digital Marketing Communications • PG - Unit Leader: Customer Acquisition & Conversion for Digital Marketing Communications • PG - Lecturer: Managing Customer Value • PG Dissertations • e-Consultancy MSc Digital Marketing Communications • IDM Diploma in Interactive & Direct Marketing •UG programme teaching: Advertising, Strategic Communications & Advertising Planning. IDM | Marketing Training and Qualifications for Direct, Data and. The Chartered Institute of Marketing. Econsultancy | Community of Digital Marketing and Ecommerce Prof. | MMUBS People | Manchester Metropolitan University Business Sch.