Jeff McCarthy | Manchester Metropolitan University - Academia.ed Jeff is a Senior Lecturer of marketing and digital communications, having previously been an Associate Lecturer since September 2000. A strong focus on digital marketing and sports marketing. He has also recently completed sessional lecturer roles at Liverpool John Moores University, leading two marketing units on summer school programmes (87 French students & 149 Malaysian students). RESEARCH interests: social network sites; online communities; e-marketing; tribal marketing; relationship marketing; sports marketing. TEACHING: • PG - Unit Leader: Digital & Media Environment • PG - Unit Leader: Strategic Planning for Digital Marketing Communications • PG - Unit Leader: Customer Acquisition & Conversion for Digital Marketing Communications • PG - Lecturer: Managing Customer Value • PG Dissertations • e-Consultancy MSc Digital Marketing Communications • IDM Diploma in Interactive & Direct Marketing
IDM | Marketing Training and Qualifications for Direct, Data and
The Chartered Institute of Marketing
The Online Video Best Practice Guide, extensively updated and expanded for January 2014, is aimed at a wide range of marketers and content owners at all levels, who are using video as a strategic tool for marketing and sales.The 61-page guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques. The report is full of real, practical examples, case studies and interviews to help you with online video strategy and tactics.
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