Everything DiSC, VAE, Work of Leaders, Project Management. For many companies, success is directly tied to an amazing product.
Developing and launching an amazing product requires excellent management of the product development process. Some companies call this critical role Product Management, while others call it Program Management. No matter what you call it, it probably can be boiled down to owning the vision, design, and execution of your product. And this requires leadership. Product Vision Owning the vision for a product means clearly identifying your audience, the problem you are trying to solve, and your unique solution. In order for your product vision to move forward, leaders have to be able to share the vision and get others on board. Product Design When developing a product, it’s critical that the product’s attributes are tested with your target market. Product Execution. Why Publishers Need a Content Strategy Today. Product Roadmap templates & training.
Product roadmaps can mean the difference between success and failure when planning, delivering and marketing your products.
They can be the most critical strategic planning tool used by product management. E-Books Drive Revenue Growth Across Book Trade in January 2012. By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid January 2012 was a banner month for the book trade with e-book revenue growth leading the way.
Total trade revenues were up to $503.5 million in January 2012 from $396 million in January 2011, a 27.1% increase, according to the latest figures from the Association of American Publishers. Disruptive Innovation Explained - Video. Lipitor and iPhone 4s: Setting the Stage for Industry Disruption - Christopher Bowe. By Christopher Bowe | 12:55 PM December 20, 2011 The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S.
Although the two stories could not appear to differ more, both offer business leaders strategic lessons that are intriguingly similar. The Lipitor story seems to be about a managed end: the highly anticipated demise (due to the expiration of its patent last Nov. 30) of a blockbuster prescription drug. The iPhone 4S’s story seems to be about a new beginning: the highly anticipated launch of the latest version of a blockbuster consumer-technology product.
But they have fundamentally more in common than meets the eye. Lipitor’s Long Good-bye Throughout its history, Pfizer’s biggest product and the biggest-selling branded drug in pharmaceutical industry history, has delivered some confounding strategic lessons. OneDesk. People Are the Puck - Ravi Sawhney. By Ravi Sawhney | 11:26 AM September 1, 2011 “I skate to where the puck is going to be, not to where it has been” – Wayne Gretzky The Great One’s well-known words are often repeated in corporate corridors during discussions about understanding market trends.
That is typically where the conversation comes to an abrupt end, because few can elaborate on how to anticipate these trends with any reliability and predictability. The reality these discussions generally miss is that people are the puck. If you want to know how to be best positioned for business success, you have to understand where they are going. In spite of these realities, clarity can be achieved and cultural, socio-economic, and political differences mitigated by analyzing needs and aspirations of both individuals and groups. In hockey if you know generally where the puck will be heading and how fast it will travel you’re well on your way to victory through tactics. 1. 2. 3. 4.
Book Industry Study Group. Tracking net unit and dollar sales for the full US publishing industry BookStats, a Joint Venture between BISG and the Association of American Publishers (AAP), provides the most comprehensive available view of the size and shape of the US book publishing industry, measured by publisher net unit and dollar sales.
This revolutionary data project carefully tracks transformational shifts in how book content is sold in the digital age. Volume Three provides US publisher net revenue and unit sales going back five years (2008, 2009, 2010, 2011, and 2012) across three dimensions: Extrapolated data for BookStats is derived through a transparent methodology which fully sizes the complete US publishing industry and provides the only means for understanding the rocketing e-book growth rate. The end result, purchasable in a variety of product packages offering differing levels of granularity, gives publishing, financial, and media businesses a valuable tool for analyzing our rapidly evolving industry. The Future Of...Paper. Rush to Press Release. Rush to Press Release.
Can You Train Yourself to Be the Next Steve Jobs? Want to Improve Your Work? Think Like a Designer. The DOs and DONTs of Product Demonstrations. Last Updated Jun 1, 2011 1:23 PM EDT Many products require a demonstration as part of the sales cycle.
Many sales reps take this fact for granted and think that learning how to use the product is sufficient preparation to demonstrating it. That's dead wrong. A product demonstration is actually a type of sales presentation. The intent is to sell, which means that a demonstration requires as much preparation as a sales presentation. Unlike most of the subjects that I write about in Sales Machine, I have EXTENSIVE experience with live product demonstrations.
. #1: DO use the demo as a proof point. . © 2011 CBS Interactive Inc..