How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity. Excited about your new Facebook page but don’t know what’s next?
What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”. We’ve come to learn which companies are advanced and why. Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement. How to tell if your Company is Advanced: 10 Criteria Of Social Business MaturityCorporations that have these and other following elements in place, may truly be sophisticated when it comes to social business: Clear understanding of customers’ socialgraphics. Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience.
In the future, the difference between social networks and corporate websites will be hard to distinguish.
HP’s social strategist Tony Frosty Welch gestured for me to check out Levi’s recent social moves, his instincts were right, this is unique. Two weeks ago, Facebook announced a crusade in social colonization to spread Facebook across the web, and we’re starting to see Levi’s take advantage of it. While most brands are only at level 1 of social integration, Levi’s has jumped to level 6 and 7. Screenshot Breakdown: How Facebook Enables Levi’s Social Shopping Awareness (Above Screenshot): Levi’s homepage indicates that it now has Facebook integration Education (Above Screenshot): An intro video indicates how users can gesture they like a product, by “liking” it on the Levi’s site –even if they are not logged into Levis.com, you can watch the video also on YouTube.
Your friends are shopping with you –even if they aren’t present. The biggest opportunities are actually unseen. LUCKY COUNTER. NSFW. A hunter shoots a bear! 10 Pitfalls to Avoid in Social Media Marketing. I recently attended the Digital Media Conference in Washington, DC and participated in the Social Media Marketing panel (check out video from the panel here).
One question Elizabeth Shea, the panel moderator, asked participants was about social media pitfalls to avoid. Here's a recap of my answer: Don't astroturf - no fake campaigns, made up aliases or anonymous comments allowed! Transparency is key.Don't mistake what is valuable to your audience with what is valuable to your company - to figure out what the value is, you have to listen to your community (customers).Don't be inconsistent with your message - make sure that you have a consistent message and that all parts are working together.
Traditional and online efforts should work in tandem. What other pitfalls would you suggest avoiding? Connect: Authored by: Mitch Arnowitz See complete profile. 12 Steps To Hiring A Social Media Manager. I think we can all agree by now that social media is here to stay.
As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. This is why your social media manager / director is going to be a crucial hire. Someone asked me on Wednesday night at the SFAMA event: "How do I find someone good to lead social media and community building efforts? What are some success characteristics? " This is a very big question, and one I hear often, so I thought it merited its own blogpost. Support from the C-suite: Many social media initiatives fizzle before they are ever born, because the there's not enough buy-in from senior management. So what do you think? Photo credit: moionet Link to original article.