Social Media usage for business
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Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria.
How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
In the future, the difference between social networks and corporate websites will be hard to distinguish. HP’s social strategist Tony Frosty Welch gestured for me to check out Levi’s recent social moves, his instincts were right, this is unique. Two weeks ago, Facebook announced a crusade in social colonization to spread Facebook across the web, and we’re starting to see Levi’s take advantage of it. While most brands are only at level 1 of social integration, Levi’s has jumped to level 6 and 7 . Education (Above Screenshot): An intro video indicates how users can gesture they like a product, by “liking” it on the Levi’s site –even if they are not logged into Levis.com, you can watch the video also on YouTube .
I recently attended the Digital Media Conference in Washington, DC and participated in the Social Media Marketing panel (check out video from the panel here ).
10 Pitfalls to Avoid in Social Media Marketing | Social Media Today
