The Top 6 Insights from Ad Age's Creativity and Technology Conference. FlipReport l Scenes from CaT l Creativity and Technology Conference. 4A's Creative Technologies - 4A's Creative Technologies. 4A's Creative Technologies - CreateTech Participants. Scott Prindle Vice President, Executive Creative Technology Director, Crispin Porter + Bogusky Scott Prindle joined CP+B in early 2006 to build out and lead an in-house, creative development team focused on the innovative use of emerging technologies for the Web, mobile, social media and beyond. In the past five years, his teams have helped concept, prototype, and develop work for Burger King, Domino's, Best Buy, Coke Zero, Microsoft, Old Navy, American Express, Bolthouse Farms, and Jose Cuervo. Their work has received numerous awards including being named Interactive Agency of the Year three times at the Cannes International Advertising Festival.
Prior to CP+B, Prindle was a technology director at R/GA Interactive in New York, overseeing architecture and development for Nike (NikeiD.com, NikeBasketball.com, NikeRunning.com and NikeWomen.com), Nokia, and IBM. Scott is the Co-Chair of the 4A's Creative Technology Committee, and is on the board of Boulder Digital Works. Saneel Radia. What the Heck is a Creative Technologist? « Mark Avnet – Brandsphere. What the Heck is a Creative Technologist?
Mark Avnet, Creative Technologist, VCU Brandcentermark.avnet@convergingarts.com, @mavnet Back in the 90s, the first time “convergence” was brought up as an important idea, I was asked as a “new media expert” to write an article on its importance – and found just about as many definitions for the term as places I looked. When I was part of a panel of psychologists defining “media psychology,” again, we found that just about everyone using the term defined it differently. Same with “engagement.” These still remain relatively loosely described constructs, words or phrases that, to quote Carroll’s Humpty Dumpty, “mean exactly what [we] choose it to mean – neither more nor less.” We’re at a similar point with the term “creative technology.” My Take Here’s my take on it. They sketch with technology, just like a visual creative can sketch with a pencil. Creative technologists share a creative and inquisitive view of the world.
But Where do I Put Them? What the Heck is a Creative Technologist? « Mark Avnet - What is Creative Technology? VCU Brandcenter Creative Technologists 2011. Wunderman: Impactful Conversations: The Creative Technologist - A new role in an agency near you. I was recently featured in Campaign in an article on Creative Technologists . [“ Where creativity meets technology ” by Alasdair Reid - Edition of 2 nd July 2010 on page 26] . It got me thinking … Who are they? What characterizes them? And how do they fit in the ad agency environment?
Creative Technologists are a new type of breed. The Creative Geek (or “Creek” for short) has a very unique and mixed profile. It’s a profile where the left side of the brain meets the right side. [image taken from WIRED.com ] Daniel H. In an agency you will find Creeks in various team whether in Creative, Technical, Planning and Account team. The reality is that there’s no strong rule on where the Creeks should sit. Obviously the best work doesn’t always co-depend on technology. Wieden+Kennedy » Why We’re Not Hiring Creative Technologists. In the digital, interactive and social media-focused agency world, it’s easy to talk a big game, but for disciplines that require true, deep knowledge of the subject for success, there’s a fine line between “understanding” and “expertise”. Our Creative Technology Director Igor Clark explains why ideas aren’t enough, below the jump.
By Igor Clark, Creative Technology Director I’ve pretty much had it with the term “Creative Technology”. I’m a “Creative Technology Director” myself, and even I’m over it: already it seems clichéd at best, and at worst, bordering on the meaningless. Not so long ago, the rise and rise of “digital” meant agencies having to come up with increasing amounts of interactive work. Few outside the tech teams grasped what was involved in building the software needed for digital campaigns. But this wasn’t the really bad part. At the same time, people across agencies were recognizing that their existing creative model just wasn’t working out for “interactive”. Creative technologist. WEIR+WONG | Talking At Digital Shoreditch. What is a creative technologist? Creative Technology Network. Ad Age Creativity and Technology Conference, New York | June 9, 2011.
Home. Work | Dentsu London. Ad Age Creativity and Technology Conference, New York | June 9, 2011. The best in advertising, design, and digital creativity - AdCritic. The creative technologies review.