Entre el papel y la pantalla; El futuro de la prensa escrita « HWHP. Hablar hoy día sobre la relación entre medios electrónicos y medios impresos es algo así como analizar un partido de fútbol a medio tiempo. Nos encontramos en una etapa de transición, una transición tecnológica, pero sobre todo una transición generacional. La discusión entre medios electrónicos y medios impresos es propia de una generación acostumbrada a leer en papel y forzada a aprender a leer en pantalla. Ese proceso de adaptación, esas ganas de imprimir un email o un artículo de internet para poder leerlo en forma impresa, es algo que las nuevas generaciones no van a experimentar. Recién después ese cambio generacional, pantalla y papel van a poder competir en forma justa. Primos en vez de gemelos Durante mucho tiempo se ha cometido el error de tomar el medio electrónico como una adaptación del medio impreso.
Lo más ilustrativo para estas diferencias es el mundo de los periódicos. Por ejemplo, un error en una publicación impresa es un pecado. ¿El fin de los medios impresos? Me gusta: 7 Reasons Businesses Are the Future of Publishing. How people consume news and information is fundamentally changing. In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. With major innovation come marketing changes, and the Internet is no different. During periods of innovation some things become commodities and others become scarce resources. Understanding the commoditization of information in this new age of publishing is critical for marketers. 7 Signs of Changing Information Consumption Habits It is easy to notice that information consumption habits are changing.
But how can we confirm this and, more importantly, how fast are they changing? 1. 2. 4. 5. 75% of U.S. 7. 47% of American Adults Use Their Cellphones and Tablet Computers to Get Local News and Information - ( This data comes from a recent Pew Internet Study available here. ) Marketing Takeaway Photo Credit: moriza. Richard Nash: You Are the Future of Publishing. Publishing is saddled with this terrible reputation for being reactionary and Luddite, our denizens known largely for caviling against technology and the new-fangled. It is perverse, truly perverse since publishing is in fact at the center of two major social revolutions that dramatically disrupted the status quo ante. The first, printing, we all know and understand to a degree, but let me remind all concerned, pace Clay Shirky, that printing upended the established religious and political orders in ways that radio, television entirely failed to do -- these latter media being readily co-opted for propagandistic purposes by the existing political and economic powers-that-were-and-are.
The second, retail, is rarely discussed but booksellers were the first retailers to take their product from the back room and place it on shelves on the other side of the counter, for the public to see, touch, peruse. The consumer-centric approach to retail starts in the book business too. 7 Platforms Changing the Future of Publishing. By Kirstin Butler Cutting out the middleman, or what the Nobel Peace Prize has to do with harnessing the potential of tablets. Depending on whom you ask, these are either the best or the worst of times for the written word. As with every other branch of traditional media, the Internet has pushed the publishing industry to a critical inflection point, something we’ve previously discussed.
Disrupting the mainstream marketplaces for journalism, literature, and the fundamental conventions of reading and writing themselves, here are seven startups that promise to reshape the way we create and consume ideas. Byliner, whose beautifully designed site officially launched last week, is easily the most ambitious of the initiatives featured here. The startup is both a publisher, via its Byliner Originals subsidiary, and a discovery platform for longform nonfiction, offering Pandora-like recommendation functionality. Bringing a crowdfunded model to books, the U.K. Getting a read on the future of publishing. Crises spawn innovation, and despite regular headlines portending doom, the 21st-century publishing industry is bubbling with new ideas made possible by digital disruptions (and the odd hand-printing tool). Some will evaporate into thin air, while others change everything. But the level of activity today in Canada and the world strongly suggests that whatever the future brings, it will arrive in the capable hands of former book publishers.
Herewith, seven trends to watch. One of the country's most ambitious digital publishing ventures began when the staff at Vancouver's Douglas & McIntyre asked a simple question: Why is there no iTunes for text? The soon-to-be-launched Bookriff is the result. The service is "a technology platform that allows customers to repackage, repurpose and even resell content from existing copyrighted publishers, from the web or from their own content, and mash it all up together," according to Bookriff CEO Rochelle Grayson. The Future of Publishing is "Anywhere, Anytime, Anyhow" The Future of Publishing. Public Media API Could Be ‘Engine of Innovation’ for Journalism.
Journalists from American Public Media, Public Radio Exchange, Public Radio International, PBS and NPR have spent months scoping out how they would create an online pipeline to share and distribute public media content on any platform. Their goal is to create a “Public Media Platform” — an open API that would allow public media organizations across the U.S. to share content with one another, with application developers, and with independent content creators and publishers.
Along with giving people greater access to content, the Public Media Platform would make it easier to aggregate and package different news organizations’ stories on major news events such as the BP oil disaster and the earthquake in Haiti. “If you really want to follow a story across all the public media producers, there’s no simple way to do that, and there needs to be,” Joaquin Alvarado, senior vice president for digital innovation at American Public Media, said in a phone interview. “Engine of innovation”