Entre el papel y la pantalla; El futuro de la prensa escrita « HWHP. Hablar hoy día sobre la relación entre medios electrónicos y medios impresos es algo así como analizar un partido de fútbol a medio tiempo.
Nos encontramos en una etapa de transición, una transición tecnológica, pero sobre todo una transición generacional. La discusión entre medios electrónicos y medios impresos es propia de una generación acostumbrada a leer en papel y forzada a aprender a leer en pantalla. Ese proceso de adaptación, esas ganas de imprimir un email o un artículo de internet para poder leerlo en forma impresa, es algo que las nuevas generaciones no van a experimentar. Recién después ese cambio generacional, pantalla y papel van a poder competir en forma justa. Primos en vez de gemelos Durante mucho tiempo se ha cometido el error de tomar el medio electrónico como una adaptación del medio impreso.
Lo más ilustrativo para estas diferencias es el mundo de los periódicos. Por ejemplo, un error en una publicación impresa es un pecado. ¿El fin de los medios impresos? 7 Reasons Businesses Are the Future of Publishing. How people consume news and information is fundamentally changing.
In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. With major innovation come marketing changes, and the Internet is no different. During periods of innovation some things become commodities and others become scarce resources. Understanding the commoditization of information in this new age of publishing is critical for marketers. 7 Signs of Changing Information Consumption Habits It is easy to notice that information consumption habits are changing. 1. 2. 3. 47% of American Adults Get Local News On a Mobile Device - Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. ( This data comes from a recent Pew Internet Study available here. ) 4. 5. 75% of U.S.
Marketing Takeaway. Richard Nash: You Are the Future of Publishing. Publishing is saddled with this terrible reputation for being reactionary and Luddite, our denizens known largely for caviling against technology and the new-fangled.
It is perverse, truly perverse since publishing is in fact at the center of two major social revolutions that dramatically disrupted the status quo ante. The first, printing, we all know and understand to a degree, but let me remind all concerned, pace Clay Shirky, that printing upended the established religious and political orders in ways that radio, television entirely failed to do -- these latter media being readily co-opted for propagandistic purposes by the existing political and economic powers-that-were-and-are. 7 Platforms Changing the Future of Publishing. By Kirstin Butler Cutting out the middleman, or what the Nobel Peace Prize has to do with harnessing the potential of tablets.
Depending on whom you ask, these are either the best or the worst of times for the written word. As with every other branch of traditional media, the Internet has pushed the publishing industry to a critical inflection point, something we’ve previously discussed. Disrupting the mainstream marketplaces for journalism, literature, and the fundamental conventions of reading and writing themselves, here are seven startups that promise to reshape the way we create and consume ideas.
Byliner, whose beautifully designed site officially launched last week, is easily the most ambitious of the initiatives featured here. The startup’s first original offering, Three Cups of Deceit, tells the story of the now-disgraced Nobel Peace Prize nominee and bestselling author Greg Mortenson. Bringing a crowdfunded model to books, the U.K.
Read our full feature on 40K Books here. Getting a read on the future of publishing. Crises spawn innovation, and despite regular headlines portending doom, the 21st-century publishing industry is bubbling with new ideas made possible by digital disruptions (and the odd hand-printing tool).
Some will evaporate into thin air, while others change everything. But the level of activity today in Canada and the world strongly suggests that whatever the future brings, it will arrive in the capable hands of former book publishers. Herewith, seven trends to watch. One of the country's most ambitious digital publishing ventures began when the staff at Vancouver's Douglas & McIntyre asked a simple question: Why is there no iTunes for text? The soon-to-be-launched Bookriff is the result. The Future of Publishing is "Anywhere, Anytime, Anyhow" The Future of Publishing. Public Media API Could Be ‘Engine of Innovation’ for Journalism. Journalists from American Public Media, Public Radio Exchange, Public Radio International, PBS and NPR have spent months scoping out how they would create an online pipeline to share and distribute public media content on any platform.
Their goal is to create a “Public Media Platform” — an open API that would allow public media organizations across the U.S. to share content with one another, with application developers, and with independent content creators and publishers. Along with giving people greater access to content, the Public Media Platform would make it easier to aggregate and package different news organizations’ stories on major news events such as the BP oil disaster and the earthquake in Haiti.