Nestle-Crise-mars2010
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What started as a PR battle with long-time nemesis Greenpeace has turned into a social media catastrophe for food manufacturer Nestle. Today, its heavy-handed reaction to online critics has been described as a “public relations nightmare”. The trouble started when Greenpeace produced a video campaigning criticising Nestle’s use of palm oil from unsustainable sources – the oil is used in several Nestle products including KitKats. This was part of a long-running Greenpeace campaign against Nestle’s sourcing of palm oil; Communicate magazine covered its demonstration against Unilever in January 2009 (see ‘When NGOs go ape’ ). Greenpeace’s latest video pastiches KitKat’s ‘Take a break’ campaign, and features a bored office worker biting into an orang-utan’s finger and smearing blood over his face. Nestle's response was to persuade YouTube to remove the video (although it can, for the moment, still be viewed at http://vimeo.com/10236827).
mmunicate Magazine
Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. We all deserve to have a break - but having one shouldn't involve taking a bite out of Indonesia's precious rainforests. We're asking Nestlé to give rainforests and orang-utans a break and stop buying palm oil from destroyed forests.
Ask Nestle to give rainforests a break
Climate Rescue Weblog: Your Kit Kat campaigns
What can we say? You all rock! You've taken our Kit Kat campaign and made it your own and we just have to stand back in awe of it all. We'll keep this blog post updated with all the latest creative Kit Kat campaign tactics provided by you - the online community who has taken our video and our campaign message and really run with it!
TheMarker Correspondent and Agencies
Nestle to stop using rain-forest palm oil, amid Facebook fracas
(03/19/2010) In a bold online video, the environmental group Greenpeace cleverly links candy-giant Nestle to oil palm-related deforestation and the deaths of orangutans. Cleary angered over the video, Nestle struck back by having it banned from YouTube and replaced with this statement: "This video is no longer available due to a copyright claim by Société des Produits Nestlé S.A." However Nestle's reaction to the video only spread it far and wide (see the ad below): social network sites like Twitter, Facebook, and Reddit were all flooded with the ad as well as rising criticism against Nestle—one of the world's largest food producers—including calls for boycotts. Why we are failing orangutans (03/01/2010) It is no secret that orangutans are threatened with extinction because their rain forests are being destroyed at an alarming rate.
A new world?: Social media protest against Nestle may have longs
Video: Nestle's attempt to censor Greenpeace palm oil ad backfir
(03/01/2010) It is no secret that orangutans are threatened with extinction because their rain forests are being destroyed at an alarming rate. Ten years ago, Shawn Thompson, a writer, former journalist and university professor, set out to chronicle the threat to orangutans in a book released in March 2010. The book is called The Intimate Ape: Orangutans and the Secret Life of a Vanishing Species. The book spends most of the time talking about the nature of orangutans and the relationships between orangutans and people.
PARIS - French food group Danone has raised its offer for Pfizer's infant nutrition business to close to $11 billion in an attempt to outbid rival Nestle , according to news website WanSquare. 20 Apr 2012 PARIS, April 20 - French food group Danone has raised its offer for Pfizer's infant nutrition business to close to $11 billion in an attempt to outbid rival Nestle, according to news website WanSquare. ZURICH, April 20 - Nestle, the world's biggest food group, warned 2012 would be a tough year due to sluggish growth in the developed world as emerging market demand and price rises helped first-quarter underlying sales growth hold up better than expected. ZURICH - Nestle , the world's biggest food group, warned 2012 would be a tough year due to sluggish growth in the developed world as emerging market demand and price rises helped first-quarter underlying sales growth hold up better than expected.
Reuters.com
http://socialmediainfluence.com/2010/03/19/nestles-no-logo-polic
It’s not every day that a brand turns its most loyal followers into angry protesters. But Nestlé has done just that, taking flak today for its commitment to environmental sustainability and then for its heavy-handed response to all protesters: a full Facebook clampdown on personal expression. Not surprisingly, the two issues are merging into one angry discussion thread where it’s hard to distinguish the angry activists from the angry chocolate lovers. Here’s how it started: Greenpeace is attacking Nestlé for its “unsustainable palm oil” policy.Greenpeace qui attaque Nestlé sur la question de l’huile de palme, Nestlé qui réagit de travers, la page Facebook du groupe envahie par des commentaires négatifs, un gros buzz sur les médias sociaux, des reprises dans les grands médias et un cours de bourse qui se casse la figure : c’est LE cas de crise web de ce début d’année. On a pu lire de nombreuses analyses de ce cas important au cours des 15 derniers jours. J’en rejoins certaines, d’autres moins : aussi est-ce à mon tour de m’y coller, avec une reconstitution et une analyse des grands enseignements de cette crise. L’affaire, donc : à la mi-mars, Greenpeace a déclenché une campagne online contre KitKat, marque du groupe Nestlé, responsable à ses yeux de la déforestation de l’Indonésie pour la production de l’huile de palme.
Les enseignements du cas Nestlé – Greenpeace « internet et opini
Beau cas d'école que la crise de Nestlé. Celle-ci a à peine quelques jours (à peine 5 jours), les medias TV, Presse ne se sont pas encore emparés du sujet - cela ne saurait tarder, mais ce qui s'est passé sur Internet provoque déjà suffisamment de remous pour que l'entreprise s'organise et s'interroge comme elle l'aurait fait il y a quelques années en prévision d'un reportage critique dans la presse ou à la télévision... J'ai amassé quelques sources diverses au sein de cette perle, qui sera peut-être amenée à évoluer en fonction des évolutions de cette affaire. http://pear.ly/k_WL Tout est parti d'un rapport de Greenpeace dénonçant l'utilisation d'huile de palme dans la recette de KitKat, impliquant un problème de déforestation, donc de disparition des orang-outans, donc de respect de l'environnement. Pour bien marquer le coup, Greenpeace a mis en ligne une vidéo établissant un raccourci entre une barre de KitKat et un doigt d'orang-outan (qui est évidemment moins bien goûtu).
La crise Nestlé - JBlog Pro, by JB Plantin
Image Source: Greenpeace.org. Many products contain catchy jingles and slogans in their advertising schemes. Some are extremely well-known, such as those by Oscar Meyer, McDonald’s, Hershey’s, and Geico. However, one company’s catchy commercials may end up costing them dearly. Nestle’s KitKat jingles have embedded it into our brains that if we want a break, we need a piece of one of their candy bars.
Boycott Nestle’s Products! Greenpeace Campaigns to Save Indonesi
While some companies are managing to use social media to their advantage, building their brand, connecting with customers, others are struggling. And Nestle is is in the latter camp, having received a crash course in how to use social media over the past couple of days. Many people don’t like Nestle, accusing the company of contributing to deforestation, climate change, and endangering orangutans by its continued use of palm oil. Unsurprisingly, Greenpeace is rallying against the company, and, according to CNET , encouraged supporters to post to Nestle’s Facebook page en masse with criticisms and the company’s logo (pictured above) altered to denigrate the brand. The moderator of the Facebook page didn’t take kindly to this, and warned , “We welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic–they will be deleted,” before responding to one reply to this by saying, “Thanks for the lesson in manners.
Nestle’s crash course in social media - TECH.BLORGE.com
The Nestlé boycott is a boycott launched on July 7, 1977, in the United States against the Swiss-based Nestlé corporation. It spread quickly throughout the United States, and expanded into Europe in the early 1980s. In Canada, the controversy lasted from 1978 to 1984. [ 1 ] It was prompted by concern about the Nestle's promotion of breast milk substitutes ( infant formula ), particularly in less economically developed countries ( LEDCs ), which campaigners claim contributes to the unnecessary suffering and even deaths of babies, largely among the poor. [ 2 ] Among the campaigners, Professor Derek Jelliffe and his wife Patrice, who contributed to establish the World Alliance for Breastfeeding Action (WABA), were particularly instrumental in helping to coordinate the boycott and giving it ample visibility worldwide.
Nestlé boycott - Wikipedia, the free encyclopedia
Nestlé S.A. ( Euronext : NESTS ) is the world's largest nutrition , health and wellness company. Founded and headquartered in Vevey , Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company , established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé , founded in 1866 by Henri Nestlé . The company grew significantly during the First World War and again following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. About 28 of Nestlé's brands bring in more than 1 billion Swiss francs (about $ 1.1 billion) annually [ 3 ] , such as Nespresso , Nescafé , KitKat , Smarties , Nesquik , Perrier , Vittel and Maggi . Nestlé is also one of the main shareholders of L'Oréal , the world's biggest cosmetic and personal care company. [ 4 ]
(more general) analysis of lessons learned from the Nestlé FB fiasco by @jowyang http://www.web-strategist.com/blog/2010/03/22/prepare-your-company-now-for-social-attacks/ by alfon Mar 23