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There's nothing stupider than a crowd. Take an average, intelligent person and put him in an emergency and he'll likely remain calm and await instructions. Put him in a crowd and he'll start screaming, looting and overturning cars. Right? Well ... not really.
The game leads the way // Brian Wong, CEO, Kiip I can't say that games totally take the lead at Kiip because then how would my advertisers feel?
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM.He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter or Google+ . Earlier this month, I was invited to Wharton’s gamification symposium: “ For the Win: Serious Gamification .”