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5 Mind Blowing Things Crowds Do Better Than Experts. There's nothing stupider than a crowd. Take an average, intelligent person and put him in an emergency and he'll likely remain calm and await instructions. Put him in a crowd and he'll start screaming, looting and overturning cars. Right? Well ... not really. That's why we have crowdsourcing. "Crowdsourcing" is one of those business buzzwords that actually represents something very simple: letting crowds of strangers do your work for you.

. #5. Obviously, no random StarCraft or Tower Defense-playing teenager is going to know more about military strategy than a trained professional with combat experience. But what if you created a war game that mimicked the "rules" of actual war -- the units have the same capabilities of actual units, the map is similar to an actual map and all of the real-world complications have to be dealt with. It would be like Ender's Game, but with more homoerotic subtext. It's not just some war gamer geek's dream -- the military is betting on it. The U.S. . #4. . #3. Content Vs. Advertising: Which One Leads The Gaming Industry? Stuart Brown: Why play is vital -- no matter your age. Video: Opening Debate at For the Win | For the Win.

Gamification in market research. What is Gamification, Really? Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM.He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog.

You can follow him on Twitter or Google+. The organizers of the symposium, Prof. Kevin Webach (Wharton) and Prof. Q1: What is gamification? I used to casually define gamification as “the use of game mechanics and dynamics to drive game like engagement in a non-game context.” Gamification is the use of game attributes to drive game-like player behavior in a non-game context. Q2: What is it not? Anything that doesn’t fit the definition above is, by definition, not gamification. Gamification is not a game. Conclusion.