52 tools for any company to innovate like a Startup /by @nickdemey ... Disruptive innovation. Sustaining innovations are typically innovations in technology, whereas disruptive innovations cause changes to markets. For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908. The mass-produced automobile was a disruptive innovation, because it changed the transportation market. The automobile, by itself, was not. The current theoretical understanding of disruptive innovation is different from what might be expected by default, an idea that Clayton M.
Christensen called the "technology mudslide hypothesis". This is the simplistic idea that an established firm fails because it does not "keep up technologically" with other firms. History and usage of the term[edit] The theory[edit] Disruptive technology[edit] What is Your Unfair Advantage? New business ventures often face the challenge of how to be truly differentiated. In his book Running Lean, Ash Maurya offers a new take on differentiation by introducing the concept of unfair advantage. He quotes Jason Cohen: A real unfair advantage is one that cannot easily be copied or bought. The leadership team at Avondale has been discussing a potential new venture around private equity (PE) investing. We want to help investors dissatisfied with the traditional private equity model link up with businesses that want to grow but require capital and management transformation.
We set a goal of writing down this business model in 20 minutes, because we do not want to waste time on something that absorbs resources but creates no value. We are in the home stretch, with only a few minutes left! Examples of Unfair Advantages: As Jason Cohen points out, unfair advantage can come from a number of sources, including: Inside information (not the illegal kind): Personal authority: Community: Whew! Steve Blank | Entrepreneurship and Conservation. Beta testing & usability testing for apps, websites, and gadgets - ErliBird. Startup Stash - Curated resources and tools for startups.