52 tools for any company to innovate like a Startup /by @nickdemey ... Disruptive innovation. Sustaining innovations are typically innovations in technology, whereas disruptive innovations cause changes to markets.
For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908. The mass-produced automobile was a disruptive innovation, because it changed the transportation market. The automobile, by itself, was not. The current theoretical understanding of disruptive innovation is different from what might be expected by default, an idea that Clayton M. What is Your Unfair Advantage? New business ventures often face the challenge of how to be truly differentiated.
In his book Running Lean, Ash Maurya offers a new take on differentiation by introducing the concept of unfair advantage. He quotes Jason Cohen: A real unfair advantage is one that cannot easily be copied or bought. The leadership team at Avondale has been discussing a potential new venture around private equity (PE) investing. Entrepreneurship and Conservation. Beta testing & usability testing for apps, websites, and gadgets - ErliBird.