Branding
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@Issue Journal of Business & Design | by Corporate Design Foundation
There’s nothing superfluous in the branding and packaging of Good Food, the frozen food line made in Monterrey, Mexico. Designed by Face in Mexico, the graphics are minimal and clean. Sans-serif logotype.Contagious Design - Edinburgh
Having designed the identity for The Kitchin, a Michelin Star restaurant in Leith, chef Tom Kitchin briefed Contagious to design and manage his website to showcase his restaurant and philosophy 'From Nature to Plate'.
The famous British billionaire says having fun should be an essential part of your business. The four P's -- people, product, price and promotion -- are often cited as the keys to a successful business. Yet this list omits a vital ingredient that has characterized Virgin companies throughout our 40 years: Fun, with a capital F. When we started Virgin Atlantic in 1984, we had some great people and lots of good ideas about how to do things differently . Sadly, we did not have a lot of money to take it to the streets. Compared to the giant establishment players of the time -- TWA, Pan-Am and British Airways -- we had a tiny fleet, if one plane qualifies as a fleet, and a miniscule advertising budget.
Richard Branson: The Importance of Not Being Earnest
brandflakesforbreakfast
Edible art. Beautifully executed laser cut seaweed, has given this designer sushi a modern twist. Japanese ad agency I&SBBDO designed Nori with patterns to convey optimism, for all industries effected by the tragic tsunami.
Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it’s true. Researchers found that placing the following statement at the end of an ad for a auto service firm caused their trust scores to jump as much as 33%!
Ten Words That Build Trust | Neuromarketing
Let’s jump right in: With all this push for brands to “engage” in the social media space these past few years, the endless brouhaha of so-called Engagement strategies, bizarre measurement schemes like Return On Engagement and even the creation of new roles like Chief Engagement Officers and Engagement Strategists, you would think that engagement would be pretty high on every brand’s priority list by now. More to the point, you would think that after 3 (and in many cases 4) years of building social media programs and managing online communities on Twitter, Facebook, Youtube, etc., most companies would have this stuff kind of figured out. We aren’t talking about really complicated stuff here. Being on Facebook isn’t exactly as demanding as conceptualizing then producing a great superbowl ad. There isn’t really a whole lot of complicated R&D involved. All you have to do is keep people interested and… engage them, whatever the hell that means.