Vogue.com’s Editors Discuss the Highs and Lows of Milan Fashion Week. Sally Singer, Vogue Creative Digital Director The Milan collections kicked off with a lunch, hosted by Matteo Renzi, the Italian prime minister, in the studio where the sets and costumes for La Scala are created and archived. It was a magnificent beginning to an energized week. With very few exceptions, all of the leading and emerging Italian designers were in attendance, and everyone seemed determined to present a unified, upbeat force.
The speeches and conversation turned to global elections and refugees, and there was a feeling of seriousness and purpose. What a welcome to Milan. The Gucci revolution sort of defines Milan at this point. I think this is an incredibly tricky business, and Michele must be complimented on the deftness of his whole vision. The best collections, in my view, were neither concerned with the triumph of the artisan nor the hegemony of Snapchat. Nicole Phelps, Director, Vogue Runway For me, Versace and Bottega Veneta were the two tent poles of the week.
See Now-Buy is Taking Effect and the Result May Not be So Fashionable. Others have resisted. Designer Ermanno Scervino said in March that his clothes take time to make and he has no plans to follow other labels selling their items straight off the catwalk, effectively bridging the traditional six-month runway-to-retail gap. "It is not for me, it is not for (products of) excellence," Scervino told Reuters. "We have long (designing) time frames. I am not interested. " Amidst all of the changes – they are not limited to See Now-Buy Now, as they also include moves to include both womenswear and menswear on the same runway and move away from runway shows altogether in some cases – and the distinct camps of “those in favor” and “those who are opposed,” it seems apt to ponder whether See Now-Buy Now is really the solution that the fashion industry is so desperately craving in light of much talk to the topic of the “broken fashion system.”
Touitou might not be too far off base. What's Going On With China's Stock Markets And Economy? I’ve spent the past few weeks in China. Perhaps most noteworthy, I was in China when its stock markets closed trading early when its circuit breakers triggered. And, as we all know and witnessed, as China’s market valuations were precipitously dropping, many of the world’s markets followed suit. What’s going on, what’s going to happen, and what should we do? To find the answers to these questions, I spent every day these past two weeks reading the local Chinese news and also the news from abroad, studying the daily releases of Chinese economic reports, talking to local journalists (both print and television) in China, and talking to high level corporate executives in China. I combined all of this new information with the knowledge that I already had on China.
Here are my answers. First, what happened? Why did China’s stock markets experience a free-fall during the first week of trading in 2016? Now, let me address what some people think is true, but is really NOT true. This is not true. Luxury goods group LVMH says slowdown in China has affected sales | Fashion. LVMH has became the first major luxury goods provider to say the stock market collapse in China over the summer has affected sales, particularly at its flagship Louis Vuitton brand. The world’s biggest luxury group, which owns more than 70 brands including the jeweller Bulgari and the fashion labels Fendi and Celine, said on Tuesday that it had seen spending growth rates by Chinese buyers slow down more abroad than at home.
Jean-Jacques Guiony, the chief financial officer, told an investor conference call on third-quarter sales: “The Chinese stock market collapse has taken its toll and we expect this to have an impact only for a few months. “We are seeing more Chinese tourists but they are spending a little bit less, that is … the growth rate is not as high as it was in the first half.” Louis Vuitton accounts for the bulk of the division’s sales and profits, and Guiony said the brand’s growth was “not very far away” from that of the division as a whole during the period. Fashion Accessories - UK - January 2016 - Market Research Report. “The fashion accessories market has faced a more challenging year in 2015 due to a slowdown in the luxury market. The handbags category, which accounts for half the market, has seen growth slow as consumers are opting for mid-priced bags over luxury labels and due to a trend for smaller styles such as cross-body bags. In this climate it has become even more important for brands and retailers to focus on engaging with aspirational Millennial shoppers and to develop collections that appeal to them, as well as to tap into the growth opportunities provided by wearable technology.”– Tamara Sender, Senior Fashion Analyst This report examines the following questions: How is the fashion accessories market performing?
What can retailers/brands to do encourage purchasing? How are the latest innovations changing the market? The fashion accessories market is seeing slower growth as the slowdown in the luxury market is impacting sales. Prada and the luxury goods sector sales and results. Prada: Not cutting it. Prada Despite a soaring global economy, Prada, Gucci, and LVMH all seem to be stumbling, with revenues flat or in decline. Stagnation in the business of luxury goods is a surprise: Both the US and Europe are experiencing decent economic growth. China's economy is still growing at 7% a year. When times are good, people ought to be splashing out on high-priced handbags and premium labels.
Prada, LVMH Moët Hennessy Louis Vuitton, and Gucci are hurting. Prada is suffering the most. This week, the Italian luxury fashion house reported the following for the year ending January 31: A 28% plunge in profits. We already knew its results would be bad. Just three years ago, things looked very different. Bloomberg Back in 2012, Prada proudly announced that net revenues grew by 29%. After reporting its stagnant sales and profit plunge for 2014, however, Prada said it would conduct a "major overhaul" of some of its production processes and would look to cut costs across the group. The New Age of Fashion? Designers unveil seasonless fashion collections | The Mancunion.
Photo: Farrukh@flickr With social media now an ever present force in the fashion industry, from a host of supermodels snapchatting their back stage antics, to the fashion houses uploading their trends fresh off the runway straight onto their instagram pages, it is the dawn of a new season-less fashion era. In a society where we can see something online, order it and have it delivered to our doorstep the next day, by an often too familiar deliveryman. This kind of see-now-buy-now attitude has been absent in fashion week; with shoppers having to wait months to snap up the looks they admired on the runway. Instead of lusting over the clothes and eagerly anticipating their release, fashion lovers are able to buy replicas of the trends at a fraction of the cost before the actual clothes are even available to buy.
So with the way in which we have access to fashion changing, some designers have recognized there is a niche for an alternative way of releasing their clothing. The New Age of Fashion? Designers unveil seasonless fashion collections | The Mancunion. Untitled. Untitled. Login to Mintel Reports - Mintel Group Ltd. Global fashion industry statistics - International apparel. Total trade of clothing and textiles: 726 billion dollars The most traded apparel and textile products are non-knit women’s suits, knit sweaters, knit T-shirts and non-knit men’s suits. Non-knit women’s suits: 54.6 billion dollars, 7.5 percent Knit sweaters: 52.8 billion dollars, 7.3 percent Non-knit men’s suits: 43.4 billion dollars, 6 percent Knit T-shirts: 36.9 billion dollars, 5.1 percent Knit Women’s suits: Knit women’s suits: 28.2 billion dollars, 3.9 percent Light rubberized knitted fabric: 23.9 billion dollars, 3.3 percent Synthetic filament yarn woven fabric: 20.9 billion dollars, 2.9 percent Raw cotton: 18.9 billion dollars, 2.6 percent Non-retail synthetic yarn: 18.8 billion dollars, 2.6 percent China is the largest exporter of apparel in the world, it has exported for 265 billion dollars in 2014.
India is the second largest exporter with 38.7 billion dollars of clothing exports. Total trade of footwear and headwear: 139 billion dollar. Prada Dips Its Toes Into 'See Now, Buy Now' The fashion industry as a whole has been somewhat at odds regarding the "see now, buy now" calendar model. Some — most notably Burberry, Tom Ford and Vetements — have eschewed the traditional fashion calendar for one that promises less waiting for consumers, allowing them to purchase what they see on the runway immediately after it's unveiled, or not long after. Others, such as executives at the Fédération Française de la Couture du Prêt-à-Porter des Couturiers et des Créateurs de Mode (French fashion's governing organization), voted unanimously against the new "see now, buy now" system, arguing that waiting in fact creates desire.
But what works for one brand might not necessarily work for another, an idea which Prada seems aware of. While not necessarily a dramatic shift, the closing of the gap between runway shows and consumers, albeit to a smaller degree relative to other brands, is an interesting development to watch. 96 Amazing Social Media Statistics and Facts for 2016. It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. As we’re data nerds here at Brandwatch we fall firmly in the second camp.
We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics Broken down site by site, the latest numbers for social networks are as follows: User numbers 4Chan: 11 million users Airbnb: 50 million users Facebook: 1.71 billion users Flickr: 112 million users Google+: 300 million users Instagram: 400 million users LinkedIn: 450 million users.
Social Media Statistics & Facts. 'Vogue' And Neiman Marcus Say Fashion Bloggers Are Ruining Style And Undercutting Sales. As Fashion Week kicks off in Paris today, two of the industry’s longstanding authorities are throwing shade at a crop of digital influencers who have risen to new prominence. In a Milan Fashion Week roundup from Vogue, for instance, the magazine’s creative digital director Sally Singer spoke out against the fashion blogger phenomenon.
“Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style.” Added fashion news editor Alessandra Codinha: “It seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating.” And Vogue wasn’t the only entity to take a swipe at social media. In a conference call where it reported a fourth consecutive quarterly sales loss, Karen Katz, the CEO of luxury department store Neiman Marcus, also took the opportunity to blame the blogosphere. Has Social Media had a Positive Impact on the Fashion Industry? In 1870, clothier Charles Frederick Worth was pay-rolling over 1,000 employees, and was manufacturing several hundred garments to be sold each week. Commonly regarded as the founder of haute couture, the hard-toiling Englishman was the first recorded individual to sew his own label in each garment, thereby constituting the earliest form of a clothing brand.
Worth’s marketing strategy was built around word-of-mouth, there were no sponsored tweets or Google smart ads that brands of today benefit from. Worth was also known for preparing several designs for each season, which were shown off by live models to select clients of the Worth brand. These were formative times for the fashion industry as we know it, and examining practices of the late 18th century allows us to understand how social media has positively impacted the modern industry. Within the pre-social media landscape, fashion show attendees were strictly limited to editors, stylists, designers and other fashion insiders.
How Social Media Is Changing Fashion Week As We Know It. Until very recently, the entire fashion industry’s schedule revolved around New York Fashion Week and the handful of other showcases held each year in major fashion capitals. But now a handful of prominent labels—including Rebecca Minkoff, Tom Ford, Burberry, and Vetements—are out to change all that. Instead of following the traditional timeline of showing fall designs in the spring and then making them available to consumers in September, these rebels have decided to show collections that are available for sale right away. This sudden shake-up has many people in the industry questioning what the future of fashion week looks like. Minkoff first announced her decision to change her rollout back in December. Instead of sending her fall 2016 collection down the runway, she will be in New York promoting looks that she first debuted during her spring 2016 collection.
“We have seen that the current fashion show system isn’t working. The Ever Changing Industry: A Social Media Love Story | The Gryphon. In the week that Grace Coddington branded Instagram ‘pathetic’, we explore the most on-off love story of modern times, the relationship between the discerning world of fashion and the cruel mistress that is social media. There are hundreds of examples of brands embracing and harnessing the potential power of social media, and yet we shouldn’t ignore the undercurrent, it seems the two could be falling out of love.
The high fashion veterans who built respect for their brands the old fashioned way appear to be turning their backs on the social media generation. So are Instagram announcements and online exclusives the future of fashion, or are the elusive designers and growing backlash a sign of things to come? We consider both sides of the love story… The Social Butterflies The fashion industry, like every aspect of modern life is becoming more interactive by the second. In the wake of Elbaz’s exit from Lanvin and Simons’ from Dior, we ask ourselves is this the end of luxury fashion? Did social media kill fashion week once and for all? NEW YORK – Is anyone paying attention? That's the question I asked throughout New York Fashion Week this season, when the entire front row was too busy Snapchatting their favorite looks, using specific geofilters for their videos, Instagramming shots within seconds of seeing an outfit.
In a world of instant gratification, it's difficult not to overshare the sights and sounds with one's followers and friends, especially as brand new couture passes in front of you on the catwalk. I, myself, am guilty of being a social media luddite, one whose photographs and captions are no different than the hundreds of others who posted the exact same picture but with a different filter.
It's fashion FOMO, the fear of missing out, and more so, the fear of being perceived as someone on the outskirts of the industry. But this posed a bigger question than ever this year: Why is fashion week even necessary, then, if we were consumed by our smartphones, and watching it all over social media? How social media are killing the notion of the old-fashioned catwalk | Fashion. Instagram reveals just how addicted fashion fans are.
Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content. 02e7e538b480d02789000000. Untitled. Kendall Jenner’s Estée Lauder advert - Lip Potion Video. Models Are Now Taking Runway Selfies. 10 Best Fashion Social Media Campaigns - The Keyhole Blog. A Runway Show Featured Models Wearing Snapchat Filters IRL. The Best Fashion Instagrams of the Week: Joan Smalls, Kendall Jenner, Hailey Baldwin, and More. 8 Fashion Snapchat Accounts to Follow This Fashion Week. How Fashion and Retail Brands Are Using Snapchat. Are ‘See Now, Buy Now’ Shows Driving Sales? | Intelligence | BoF. How fashion brands are taking Instagram from gimmick to strategic. Social media listening means big business for retailers. How social media has revolutionised the fashion industry.
Is social media transforming the fashion industry? – Online Influence. How social media has changed the fashion industry - BBC Newsbeat. How social media is transforming the fashion industry.