Product Planning and Market Requirements. The Product Planning Process The product planning process is one of the most controversial within any company.
Everyone wants a hand in new product definition and almost everyone will have contributions that will make a new product successful. With all these interested parties, you are going to need a system to help you through the product planning process and a way to decide which ideas have the most merit. This system also needs to incorporate customer feedback, assure that important new product ideas are approved, and that development of them initiated immediately. What follows is a product planning system that works well for most companies. Wideman Comparative Glossary of Project Management Terms v3.1. ProductMarketing.com. Requirements document. A requirements document is a model of the future.
It can be a model of an entire business, a business process, a product or service, or an application system. The WISDM Requirements Process has helped clients create models of new subsidiaries, large multi-organizational scientific programs, materials handling and manufacturing processes, computer products, insurance services, and countless application systems. Each of these entities began as a document a logical blueprint that was ultimately put into practice. Optimal Product Management and Product Marketing.