7 Facebook Brand Strategies That Work. Building Successful Consumer Apps in The Age of the Humblebrag. We live in a creator economy.
Facebook has 900 million users with 125 billion friend connections, uploading more than 300 million photos and liking and commenting on 3.2 billion things in a single day. Meanwhile, Instagram has 30 million registered users, 1 billion photos uploaded (5 million photos per day), 575 likes per second, and 81 comments per second. We all contribute to this firehose of content. When posting content, we all consciously or unconsciously apply a filter on what types of things we post about. You don’t want to post something that is boring or makes you look bad. Enter the humblebrag. Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe is me” gloss. “Uggggh just ate about fifteen piece of chocolate gotta learn to control myself when flying first class or they’ll cancel my modeling contract LOL” 1. Ego – who are you trying to impress? Validation. 2. Effortless Cool Reality vs. 3. Characteristics: Facebook.
Facebook Showing Status Update Links to Hashtags and Twitter Usernames. As the world’s dominant social network — with more than 900 million registered users — it is in every Web company’s best interests to play nicely with Facebook.
Twitter looks like it is about to get a little more out of the site than most, after we discovered that tweets shared as status updates on Facebook are now showing links back to Twitter. Update: Twitter has since confirmed that it has made changes to its integration with Facebook – see our post here for more. Twitter users have been able to post links to Facebook via the microblog service for some time, and now it appears that Facebook is adding links for hashtags and usernames. The feature is identical to the way that it adds previews for URLs included in status updates. Here’s a status update on Facebook (sent via Twitter) that shows the link for hashtags: The collaboration also extends to mobile, and links to Twitter usernames (in this case @usaa): How Yahoo Killed Flickr and Lost the Internet. It's Awards Time In Advertising: See The Top Winners From The One Show. Ad awards season is in full swing and one of the industry’s top shows, The One Show, handed out its citations in New York last night.
Among the winners, one person stood way above the rest. Because she’s 25-feet tall. Little Marina, the animatronic blogging giantess, nabbed Best of Show honors for Target and agency Mother New York at One Club's award show, which celebrates the year’s best offerings in creative advertising. Marina was created as part of a Fashion Week promo for the Missoni collection at Target. "She" was a giant, fashion-obsessed doll who recorded her thoughts about style on a blog. A total of 115 Gold, Silver, and Bronze Pencils were awarded overall, representing 26 countries. Danny McBride’s turn as Kenny Powers in the "MFCEO" ads, part of an extensive campaign for K-Swiss earned 72andSunny a Gold Pencil in the Brand Content category. A cinematic spot for Canal+, which resembled a Game of Thrones episode more than an ad, won a Gold Pencil for BETC Euro RSCG in Paris.
OMG This Exists: Inhalable Alcohol Gives An Instant Buzz. Humans have been inventing weird (and often unsavory) ways to get themselves embarrassingly drunk for centuries.
But the makers of Wahh, a new inhalable alcohol mist, say their product is designed to do just the opposite. Wahh is the invention of David Edwards, the Harvard professor whose inhalable caffeine and smokable chocolate have appeared on this site before. Edwards’s line of “breathable food sprays” (yum!) Called Quantum Sensations includes Aeroshot, a vaporizing caffeine inhaler that received over $8.5 million in venture funding earlier this year. Edwards collaborated with French designer Philippe Starck to bring us the latest Quantum Sensation, Wahh, which debuted last week in Paris. About $26 will buy you a Wahh canister, which contains around 25 “puffs” of vaporized alcohol. The science behind the vaporizer is pretty simple. “Everyone has an occasional need of light-headedness, distraction, and another place,” says Starck, but we tend to use alcohol as a “social placebo.” Millennials Don't Think Like Their Parents. How Do You Design For Them?
During this year’s Super Bowl, Chevy introduced their new Sonic by making it skydive, flip, and bungee jump to the theme of We Are Young.
To say they were making a run at the youth market would be an understatement. But what is this new youth market, other than young? You can call us hipsters. You can call us entitled. You can call us whiners or you can call us spoiled. Chevy just calls us people ages 16 to 30, and by that count, there are 80 million of us in the U.S. alone right now that represent $1 trillion in buying power. The Sonic Superbowl ad “As you imagine, that’s a pretty big age range,” admits John McFarland. “The components of being young are pretty timeless. The more you consider McFarland’s take on generational identity, the more his arguments begin to make sense. “Especially when people started to first design products for the youth demographic, they were bold and over the top, designed to stand out, to scream ‘I’m an individual!’”
What's America's Most Engaging Social Network? You'll Be Surprised. Try to guess America's most engaging social network.
Facebook? Wrong. Twitter? Wrong. Pinterest? Tagged users visited an average of 18 times each during March according to ComScore, second only to Facebook's average of 36 visits per vistor. Tagged co-founder and CEO Greg Tseng says he's happy about ComScore's March data, but that his company has been among America's most engaging social networks for about a year now. The longtime friends started Tagged in 2004, at the time angling it to be a Facebook-like social network for high schoolers. "We took a hard look and decided we weren't going to win," Tseng says. As opposed to sites like Facebook, where people primarily organize and maintain relationships established offline, Tagged functions mostly as a portal to meet new people online for romance or simply friendship. Tseng says Tagged's 10 million core monthly active users form an average of 100 million new connections per month. How Companies Like Amazon Use Big Data To Make You Love Them.
Last month, I talked to Amazon customer service about my malfunctioning Kindle, and it was great.
Thirty seconds after putting in a service request on Amazon’s website, my phone rang, and the woman on the other end--let’s call her Barbara--greeted me by name and said, "I understand that you have a problem with your Kindle. " We resolved my problem in under two minutes, we got to skip the part where I carefully spell out my last name and address, and she didn’t try to upsell me on anything. After nearly a decade of ordering stuff from Amazon, I never loved the company as much as I did at that moment.
Remember, this was a customer-service call, so I was fully prepared for it to suck. Like most American consumers, my experience with service interactions is largely negative, whether it’s on the phone, in the murky depths of a commerce site, or in the aisles of an electronics store. The Most Useful Data Set in the World Technically, this is hard to do. 1. 2. Companies need to do the same. 3. SimpleTV - Home. Gmail Meter Will Send You Your Interesting Email Trends. I’ve been using Gmail for as long as I can remember, and unfortunately I have more unread emails than I care to admit.
The service is my lifeblood, but one thing that’s missing is the ability to gain insight into how active I am in sending and receiving email. Is there a certain time of day where I get more emails than others? That’s the type of thing I’d love to know. A Developer Programs Engineer on the Gmail team, Saurabh Gupta, has posted a note about a neat little Google Apps script called “Gmail Meter” which will send you a report at the beginning of every month with interesting data about your email interactions, as well as the ability to set up your own custom reports. It’s not an official Google app mind you, but it seems like a pretty robust script. Out of the box, the app will show you: The installation process requires you to go to Tools > Script Gallery. A Map Of Your City’s Invisible Neighborhoods, According To Foursquare. Every city is filled with different neighborhoods, but often, you won’t find these places on any map.
They’re word-of-mouth zoning distinctions known only to locals. The boundaries are vague and arbitrary, based as much upon the way people eat and dress as real estate prices and income per capita. Yet if these areas are distinctive to city culture, is there a way that we could measure them and analyze them--map them--scientifically?
A team of students (Justin Cranshaw, Raz Schwartz) and professors (Jason I. Hong and Norman Sadeh) from Carnegie Mellon’s Mobile Commerce Lab has done just that. As more and more people and places are analyzed, Livehoods clusters this data into what becomes a collection distinctive neighborhoods--places filled with people who enjoy going to the same restaurants, coffee shops, and music venues. With this scientific methodology in mind, the Livehoods team cross-checked their own findings of Pittsburgh with 27 resident interviews. (mt) Client Showcase - Swrve. Location: Los Angeles, CA website: swrve.us (mt) customer since: 2011 (mt) plan: Grid For the most part it’s finding something that I think could work better — like a garment that’s maybe in my everyday life already. – Matt, Swrve SWRVE is a Los Angeles cycling apparel company that was almost started by happenstance.
When avid cycler Matt couldn’t find a pair of ¾ pants to wear when he rode his bike, he and his partner, Muriel, decided to give it a go and try and make it themselves. And SWRVE was born. All of SWRVE’s cycling apparel are handcrafted with care by Muriel and Matt and are designed to work better for the bike. Relying heavily on samples, Matt and Muriel work together to create everything from abrasion resistant pants with reflective cuffs, to lightweight yet durable shirts and jackets, to gloves that offer good protection when sliding across the hood of cars. Watch the video and learn how a pair of elusive pants turned into a cycling apparel company.