Facebook is a platform that provides any number of ways brands can try to break through to consumers. Yet it’s proving fiendishly difficult. According to some estimates , the typical brand post is read by just 16 percent of its audience. 7 Facebook Brand Strategies That Work
We live in a creator economy. Building Successful Consumer Apps in The Age of the Humblebrag
Facebook Showing Status Update Links to Hashtags and Twitter Usernames
It's Awards Time In Advertising: See The Top Winners From The One Show Ad awards season is in full swing and one of the industry’s top shows, The One Show, handed out its citations in New York last night.
OMG This Exists: Inhalable Alcohol Gives An Instant Buzz Humans have been inventing weird (and often unsavory ) ways to get themselves embarrassingly drunk for centuries. But the makers of Wahh, a new inhalable alcohol mist, say their product is designed to do just the opposite. Wahh is the invention of David Edwards, the Harvard professor whose inhalable caffeine and smokable chocolate have appeared on this site before.
Millennials Don't Think Like Their Parents. How Do You Design For Them? During this year’s Super Bowl, Chevy introduced their new Sonic by making it skydive, flip, and bungee jump to the theme of We Are Young .
Try to guess America's most engaging social network. Facebook ? What's America's Most Engaging Social Network? You'll Be Surprised
Last month, I talked to Amazon customer service about my malfunctioning Kindle, and it was great. Thirty seconds after putting in a service request on Amazon’s website, my phone rang, and the woman on the other end--let’s call her Barbara--greeted me by name and said, "I understand that you have a problem with your Kindle." How Companies Like Amazon Use Big Data To Make You Love Them
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I’ve been using Gmail for as long as I can remember, and unfortunately I have more unread emails than I care to admit. The service is my lifeblood, but one thing that’s missing is the ability to gain insight into how active I am in sending and receiving email. Gmail Meter Will Send You Your Interesting Email Trends
Every city is filled with different neighborhoods, but often, you won’t find these places on any map. They’re word-of-mouth zoning distinctions known only to locals. The boundaries are vague and arbitrary, based as much upon the way people eat and dress as real estate prices and income per capita.
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