In Croatia, postage stamps made trackable via QR code. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs. Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. Who's Really Scanning All Those QR Codes? [INFOGRAPHIC] QR codes are everywhere these days — in fine art exhibits, some cities' building permits, wrapping paper and every imaginable kind of marketing campaign.
QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they've gathered about QR codes — who's scanning them, what kinds of devices they're using and what brands are running QR code campaigns. Cooler still, you can scan every QR code in this infographic to get more info, making this Mashable's first interactive infographic. So have your smartphones at the ready, and click the image below if you need to see a larger version. When you're done clicking, scanning and learning, riddle us this in the comments section: When was the last time you scanned a QR code, and what did you get out of it? Image courtesy of JumpScan. 10 Cool and Inspiring Uses of QR Codes. According to comScore, in June 2011, 14 million mobile users in the US scanned a QR code on their mobile device. QR (Quick Response) codes are becoming more and more popular since their introduction in the United States.
They hail from Japan where they are used quite liberally. Some experts say that the trend might reach the same popularity, but only time will tell. The study also analyzed the source and location of QR code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. What are QR Codes? QR codes look like UPC codes but they are capable of storing much more data as well as alphanumeric characters. QR codes are used by companies to market their businesses and extend the reach of their brands. How are marketers using QR codes? Don’t forget to click the images for more information about QR codes! 1. Clothing of all sorts have become a popular background for QR codes. 2. 3. 4. 5. 6. 7.
50 Creative Uses of QR Codes in Marketing & Communications | web marketing for small business: flyte blog. QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.) There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their stakeholders. Here are 50 that I came up with or stumbled upon. QR Codes on bus stops, train stations and subway stations: A quick scan would give you realtime information on when the next bus, train or subway would arrive.Posted next to paintings and sculptures at museums.
I’m sure this is just the beginning. Some resources used for this list: Rich Brooks 50 is a lot Photo credit: CogDogBlog. 13 Creative Ways to Use QR Codes for Marketing. In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements. QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of your website or of your MySpace page has yet to be determined, but while they still enjoy the buzz of the "next big thing," you can take advantage of QR codes in marketing your small business.
What is a QR code? A QR code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. How can I market my small business with QR codes? QR codes are fairly new here in the states (no surprise, they're big in Japan), so many people won't recognize them when they see them or won't have a smart phone with a QR reader installed, which limits their impact. QR Codes on business cards. HOW TO: Use QR Codes for Event Marketing. Matthias Galica is CEO of ShareSquare. Via a self-serve mobile web app CMS and QR codes, the ShareSquare platform enhances real world promotions for artists, agencies & brands. Mashable readers can sign up for the private beta for free by clicking here. He will also be presenting on topic of QR code adoption at the Where 2.0 Conference.
Nearly every year since 1994 has been hyped as the year that QR codes pierce the mainstream, but in 2011 the hubbub is finally reaching a fever pitch. This is thanks to a confluence of factors: Critical mass in smartphone penetration, a large installed base of many barcode-scanning apps, and an approaching social tipping point of awareness. Combine this with the fact that enhancing real world promotions in music, film and brand marketing is among the best applications of this technology, and next month’s SXSW has the potential to be the breakout event for QR codes in America. A Look Into: Product Marketing with Quick Response (QR) Code. QR code, or Quick Response code, is a type of readable code originally used to track automotive parts. It is mostly limited in Japan and South Korea for several years but now, it is gaining attention worldwide. Currently, QR code is mainly utilized to advertise site/product offline. (Image Source: LaunchSquad) With smartphones and other mobile gadgets which governed the modern world, QR code can be scanned by them easily, which makes it a real convenient storage of information.
So, why not take a ride on this technology, utilize its goodness and try it for your website or business? QR code: To Use Or Not To Use? For this kind of question, there’s always a standard answer for it: it depends. (Image Source: LynkSnap) Besides, remember that when you advertise online your audience is limited to people who spend enough time in front of their computers. How It Works And Benefits QR code is most commonly seen and utilized in business world. (Image Source: Fotolia) (Image Source: Design Boom) Delivr.