Mobile Information Systems - Lecture 09 - Web Information System. Mobile Abilities Map. There has been some local frustration regarding the lack of ambitions on the future of mobile marketing. I’ve been part taking in some discussions and the focus seems to be on fitting mobile into the old traditional marketing model mindset. In my opinion this is looking at the opportunities from the completely wrong angle – mobile has got nothing to do with traditional marketing. Which turned out to be a great reason to put together a mind map focusing on the twelve most important aspects of mobile marketing – in my mind: Find a larger version available on flickr. This is a list of the twelve abilities, and I’ve added some links to some of the points: - GEOTILITY AND SPIMES: Devices responsive to geolocation and time. - Bruce Sterling, The Internet of things: What is a spime and why is it useful?
- SENSE / RECORD: The beauty of digital is its ability to record anything – as it is happening. . - EVERYDAY LIFE: The PC is inaccessible in almost all situations where the brand is relevant. Go out. Go discover. Go share. Gowalla. Flook : Welcome to flook. Vote: Will Europeans use Gowalla, FourSquare or what? So it’s been nearly 10 days since Foursquare launched its social mobile game ‘ground assault’ into 50 more cities, including a bunch of European ones. But what I’d like to know is who’s actually using it here in Europe? Because, you see, Europeans are already quite well served by location based mobile applications like Qype, the various localised versions of Yelp, and other startups like Rummble. And there are increasingly new kids on the block like Flook. What is clear however, is that only Foursquare and Gowalla (at least to my knowledge) have come up with this gaming approach to ‘checking in’ which has attracted so much interest from high profile blogs like TechCrunch and bloggers like Robert Scoble.
The question is, which will scale and ultimately prove the winner? Because – at least in this instance – we have two distinct approaches to the issue of social, mobile and location. It’s going to be extremely interesting to see this battle play out.