Passion Comes From Having a Purpose. Why we love companies with a purpose. From value driven to purpose driven entrepreneurship. With business becoming more and more aware of their social and ecological responsibilities, we’re breeding a new type of entrepreneur.
Where most companies are struggling hard with this thing called value-driven entrepreneurship, more and more people are getting interested in what is called purpose-driven entrepreneurship. purpose-driven entrepreneurship. There's nothing wrong with having a plan. 7 Steps to Tell Your Green Business Story in a Changing World. Image Credit: 360Energy Everybody loves a good story, but story telling isn’t just for bedtime and movies.
Story telling is an essential skill for businesses of all colors, including the green ones. Our minds are wired to listen to stories, dating back probably to the early dawn of man when telling stories was how we shared important information with others. Whether in science, politics, or marketing, those who harness the power of stories do better at connecting with and influencing others than those who present dry facts and figures devoid of emotional content. In a changing and confusing world, the stories we tell help us to understand who we are and where we are going. In the world of corporate communications and marketing, stories are used to sell without looking like we are selling. Green businesses are no different when it comes to marketing their business with stories, working their stories into their communications from social networking to ads to press releases to blogs.
Conference 2011: Key Insights on Idea Execution. Just over a week ago, 400 creative professionals from around the world packed the Times Center in New York City for the third annual 99U Conference, presented by GE.
With tickets sold out over five months in advance, anticipation was high, and the audience arrived buzzing with energy – ready for a deep dive into the mechanics of making ideas happen. Lucky for us, with an expanded lineup of 14 speakers and 3 master classes, we had an incredible group on hand to deliver actionable insights. Making ideas happen is a unique process for everyone – and the speakers tackled the topic from a variety of fascinating angles. Lead up. Questions for a new entrepreneur. A few things came up over coffee the other day. His idea is good, his funding is solid, there are many choices. Some of the questions that don't usually get asked: Are you aware of your cash flow?
The thing about a fish in the stream is that it doesn't care if the water is six inches deep or a foot deep. Purpose Can Not Be Rationalized. I felt sick.
I wanted to curl up in a ball and be alone. I didn’t want to talk to anyone. What True Love Has To Do With Great Innovation. If there’s one thing we know about great innovations, it’s that they always break from the status quo.
The best creative thinking occurs outside of the usual systems at work. Hans Vermaak:"Taaie vraagstukken vallen het snelst van de agenda" If your happiness is based on always getting a little more than you've got... Making big decisions about money. We're bad at it.
And marketers know this. Consider: you're buying a $30,000 car and you have the option of upgrading the stereo to the 18 speaker, 100 watt version for just $500 more. Should you? Or perhaps you're considering two jobs, one that you love and one that pays $2,000 more. Which to choose? Michael Port: Book Yourself Solid…With the Right People. What would it take to book yourself solid…with people you LOVE to work with?
That’s the question today’s guest answered in compelling fashion with his New York Times bestselling book, Book Yourself Solid and the newly released Book Yourself Solid Illustrated. Michael Port has followed anything but a conventional path to business success. At a young age, he became obsessed with the question - How do you make any environment better because you’re there? That led him into the world of acting, where he landed roles on Sex In the City, Third Watch, All My Children, Law & Order and more.
Frustrated by the feast or famine nature of the business, though, he walked away and talked his way into a management position at a health club. Port increasingly felt he wasn’t in control of his own future, so after a short stint back in the entertainment industry, he made the leap into the world of entrepreneurship, coaching, writing and speaking. Beyond Profit: The Ultimate Goal of Entrepreneurship. 10 Ideas Driving The Future Of Social Entrepreneurship. The 10th Annual Skoll World Forum, which brought together several hundred of the world’s leading social entrepreneurs to Oxford, has just wrapped for another year.
The Forum serves as a useful barometer for how the climate of social enterprise is changing. When it launched in 2004, it was all about celebrating the unknown social entrepreneurs, helping give them global recognition and credibility, and a platform to engage with policy leaders and large corporations. In that task, it has succeeded brilliantly--over the past decade, social enterprise has become mainstream.