The Analogy Of The Mall. If you are having a hard time understanding how social media is going to interact with your company of the future (or present!) , then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy of the mall. To begin this analogy, let me first propose a question. What if you only advertised to people who showed a willingness to interact with your company? What if in fact, they found you first, and then requested your assistance when the timing was right for them? The Analogy Of The Mall This is not the first time in history that this thought progression has occurred.
Now jump ahead 70 years, past all the large superstores and mega malls, and consider that the internet as “the mall to end all malls.” The analogy of the mall is useful for traditionalists to gain an understanding of social media and web culture and their impact on conducting business on the internet. Like this: Like Loading... Yes! 50 Scientifically Proven Ways to Be Persuasive & alex.moskalyuk. Top Social Media for Marketers: Twitter, Blogs, LinkedIn, Facebo. Digital signage and ads are growing and improving. March 24, 2008 Digital signage and ads are growing and improving As consumer life gets more digital everyday, so do the stores we shop in.
Digital signage is making its way into the world and becoming more sophisticated. In the past year, digital signage has also become more affordable. Improved technology, including the debut of Web-enabled real time streaming, RSS feeds, bluecasting and mobile-enabled barcodes, means that usage of these technologies may grow. Dynamax Technologies Ltd. recently signed a deal with media conglomerate Clear Channel to create an international network of digital billboards across the US and Europe. “Digital signage 3.0 is about combining targeted real time content with analytics that measure performance at the register,” said Tom Nix, VP of business development in North America at Dynamax Technologies Ltd. Digital signs are often used in conjunction with other marketing channels such as mobile, print or Internet ads.