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If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy of the mall. To begin this analogy, let me first propose a question.
Noah Goldsteinâ€™s, Steve Martinâ€™s (no, not that Steve Martin â€™s) and Robert Cialdiniâ€™s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume. 50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So, what are the 50 ways?
March 24, 2008 Digital signage and ads are growing and improving As consumer life gets more digital everyday, so do the stores we shop in. Digital signage is making its way into the world and becoming more sophisticated. In the past year, digital signage has also become more affordable.
“How do I get customers in the door?” A question that goes through the mind of many business owners. I want to focus on restaurants in this post, as I experienced something recently that brought this idea on. What do restaurants need to do to attract more of the right business?