SEO: The Future Is Bright, The Future Is Linkless - YouMoz. Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. Even now you can still find conferences and 'how to' guides yammering on about how great they are. So what if I was to say that links aren’t that important, won’t add as much value eventually and shouldn’t be the main focus of your SEO campaigns? You might laugh with an air of whimsical disbelief, like a man at the pub had just tried to convince you Margaret Thatcher was actually part cyborg. Yet if you piece together the mutterings and theories from global industry experts – both from everyone’s favourite poster boy Matt Cutts and thought leaders from the likes of SEOmoz – it starts to become clear that you might well be able to run a successful campaign without needing to build links at all.
The answer is simple. Entities and Associations What is an entity? An example Associations 1. 2. 3. 1. Office Cleaning Calculator - Evo Cleaning Services. How To Choose The Right Office Plant Infographic | Greener on the Inside. Dracaena – Song of India Originating from Madagascar, Mauritius and Southern India, this vibrant desktop plant will give you a sunny disposition with its golden edged leaves. They require a minimum temperature of around 65 F and need to be kept evenly moist throughout the leaves, roots and stem. Whether you’re a brand new start-up or an experienced partnership, desktop plants such as the “Song of India” are perfect for any small office. Aglaonema Silver Bay Aglaonemas deal well with shady areas, so feel free to use to brighten up those forgotten corners.
Scindapsus – Silver Satin A rare, hard to find plant that possesses a lot of beauty, the Scindapsus Silver Satin comes from the Araceae family and is known for its thermogenic qualities. But, although it produces some heat, we wouldn’t advise swapping it in for a radiator! Scindapsus Neon This popular plant is also known by the name of Devil’s Ivy. Philodendron – Imperial Green Philodendron – Swiss Cheese Pole Spathiphyllum – Viscount. The Value of Evergreen Content Marketing - Strategy Internet Marketing. Seeing the term ‘SEO’ hanging out alongside the words ‘budget review’ on a Board Meeting Agenda can be more terrifying for a CEO than a high court injunction. SEO can be one of those often unquantifiable black holes that seem to suck budgets into a vortex of cash munching mayhem (if this is the case then you obviously aren’t one of our customers.
Yet…). Eek! The resulting palpitations means a visit to Cardiac Monitors R Us, and that doesn’t fit into your schedule. So what do you do? Keep it Simple The search engines are making updates. See? If you want a far more detailed (and very interesting) explanation, look at this slide share by Jonathan Coleman. Keep it Human Corporate salesy brand focussed content can seem spammy and does little to help your social presence on the web. People like people. Me, looking lush That’s me, doing what I do on the weekend. ‘You sit in front of a mirror, naked, wistfully reliving your 80s mullet haircut?’
No. See? Google Updates OK, enough theory. Why? Summary. LinkedIn – A Unique Network For A Unique Audience. LinkedIn has a unique audience, driven, motivated and successful. They know what they want, and they’re prepared to pay to get it. It generates leads, jobs, writing opportunities, pageviews…it’s genuinely quite incredible. So what’s the secret of this particular social media’s high hit rate, and why isn’t it used as much as, say, Twitter and Facebook? Unlike lovely fluffy social media platforms, LinkedIn doesn’t target you as a person; it doesn’t want to know how you feel, what you thought of the Avengers movie or what you had for breakfast – it targets the relevant information that you possess and want to share in business.
Yes, this is the mantra for everyone in digital marketing, but the threshold for ‘good content’ varies from platform to platform. LinkedIn is, and has always been, about technical details, juicy business deals, and professional development. LinkedIn is very targeted in the business information it shares and how it allows you to share it.
Supply & Demand Fluff is out. Outsourcing: The Big Considerations. Outsourcing is a major consideration for any business owner. Committing to outsourcing is about identifying a balance between time and money that is appropriate for your business aspirations and restrictions. It is not always clear with outsourcing whether it is having a positive or negative effect on your business. It is up to the business owner to decide whether to the financial cost is worth the gain in employee time. A Missed Training Opportunity? One often overlooked fact when outsourcing is that you could be missing a training opportunity. By giving a job to someone else, you are taking the chance away to train one of your staff members up to do the job for you.
This may not always be the case when looking to outsource, but it is worth taking into consideration. Training your employees up in a variety of skills can keep motivation and morale up and make sure that your staff remain up to date with the latest developments. Company Representation The All Important Cost Flexibility. When, What And How To Outsource.
If you’re running an expanding small business it can be difficult to know what you can do in-house, and what you should outsource. There are special circumstances for both – what your company actually does, how reliant you are on the service, and what resources and money are available to you – but there are also general rules that can and should be applied when the decision to outsource is made. When to Outsource You need to evaluate what you can do effectively and economically in-house first, naturally. Running a small business eats up a lot of your time. If you find that you’re cutting time and resources from the jobs integral to your business, just so you can do tasks such as bookkeeping and payroll – it’s worth considering outsourcing. However, when judging the relative value-for-investment returns offered by outsourcing versus in-house work, don’t just include the cost.
Finally, make sure that no editing is required. Image by: Robbert van der Steeg. What to Outsource How to Outsource.