Samsung Among the First to Innovate with Badgeville’s Behavior Platform. Last week, Samsung was among the first to announce integration of Badgeville’s new behavior platform in Samsung Nation.
Samsung has put their weight behind the rollout. Rather than gamify one marketing campaign or a single product site, the company brought gamification into the forefront and integrated the new features throughout the US corporate site. Leaderboards, badges, and points head up the site’s new features, but behind the scenes lies Social Fabric, Badgeville’s new platform for delivering relevant, real-time social experiences tied to site-specific user behaviors. With missions like register and review Samsung products, Samsung Nation aims to tie together the already bubbling Samsung community with game mechanics and social leaderboards. ”We created Samsung Nation as another way to demonstrate to these enthusiasts that we appreciate their loyalty and interest. Samsung Nation not only benefits the company’s already enthusiastic community. EveryMove. Adidas miCoach Speed_Cell measures your dunking prowess and serving skills.
NEW YORK/PORTLAND, Ore. – adidas unveils the miCoach SPEED_CELL, the latest innovation in digital sports technology.
Expanding on the brand's miCoach offerings, the new miCoach SPEED_CELL is the first device to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition. "Understanding individual performance data is one of the best ways to improve your game," said Mark Verstegen, founder and president of Athletes' Performance.
"For the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes. " The miCoach SPEED_CELL is designed to monitor, evaluate and increase performance of athletes across multiple sports including soccer, football, basketball, tennis and running. The miCoach SPEED_CELL sits inside a specially designed cavity in the outsole of adidas footwear to work seamlessly with the athlete's equipment. Gowalla. SCVNGR. Companies Adopt Gaming Techniques to Motivate Employees.
Striiv Gamifies The Pedometer Craze. The pedometer – those little things you wear to measure your steps – has always been a weight loss gimmick.
Only recently, however, have pedometers gotten smart enough to do more than just vaguely shame us into walking a little further. Take Striiv, for example. This keychain-sized device measures steps walked and stairs climbed and includes a unique set of cute little games that should, in theory, get you off your bum. Like the FitBit, Striiv senses strides and stair climbs from the comfort of your pocket. It has a small LCD screen and lasts one week on one charge, making it quite Tamagotchi-like in its size and interface. Then it gets a little weird. Then there’s Myland. Striiv syncs with Macs and PCs via a MicroUSB cable (it doesn’t support wireless connectivity) and costs the same as the new Fitbit Ultra, $99.
I’m a big fan of these sorts of tools. The device will be available this weekend in stores. Product Page. Interview with Yoav Lurie, SimpleEnergy. In the debate about energy efficiency, energy independence, and the country's energy future, one of the areas that comes into conversations frequently is how a lot of this country's energy goals could be helped by convincing people to save energy and implement energy efficiency measures.
However, what does it take to convince people to care enough about the matter to do something about it? One startup--Denver-based SimpleEnergy--has an idea, which is making energy savings a game for consumers, to inspire consumers to save energy. The firm scored funding earlier this month for its efforts, so we sat down and talked with Yoav Lurie, the firm's founder and CEO, to hear more about what the company is all about. What's the idea behind SimpleEnergy? Yoav Lurie: SimpleEnergy is changing the way people save energy, making it a socially compelling activity for people. Talk about those prizes and how those games work? What's your background, and how'd you get into this?
Thanks!