Reality Is Broken: Why Games Make Us Better and How They Can Change the World (9781594202858): Jane McGonigal. Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (9780470562239): Gabe Zichermann, Joselin Linder. Designing Virtual Worlds. Designing Virtual Worlds is a definitive work on the practice of virtual world development by Richard Bartle, the father of MUDs.
Designing Virtual Worlds has been noted for its arguments that the fundamentals of player relationships to the virtual world and each other are independent of technical issues and are characterized by a blending of online and offline identity,[17] that players do not know what will provide them with a positive game experience, that being the designer's role,[18] and that the purpose of virtual worlds is the player's exploration of self,[19] as well as for its expansion of the earlier 4-type Bartle gamer style taxonomy into an 8-type model[20] and its focus on the practicalities of its subject.[21] References[edit] External links[edit] The Art of Game Design.