11 Facebook Marketing Tips and Tactics for B2B Marketers. Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook with his own personal profile, often has trouble seeing its value beyond its initial primary use as a channel to connect and share with family and friends. Senior managers who were not brought up in the world of texting, instant messaging or watching YouTube videos often do not know that there are 3 types of Facebook profiles. Personal Facebook profiles for individualsGroups for community organisations and clubsFacebook “Pages” for brands and companies It is often forgotten that brands and companies on Facebook is only a relatively recent addition to the web (less than 3 years) Facebook is Growing Up The young pimply adolescent social networking platform is becoming a serious grown up business marketing channel.
Facebook is Not Just a B2C Marketing Channel 1. 2. Pinterest offers more opportunity to retailers than not. Since debuting several months ago, Pinterest has been one of the most discussed social media sites so quickly out of the gates. Naturally, with all of that hype comes a lot of backlash too. While the layout of the social curation platform is actually quite straightforward, there are a lot of mixed opinions about Pinterest, ranging from questions about copyright infringement to even questions about leadership behind the scenes.
Right now, it seems one of the biggest questions is just how valuable is the information being posted to Pinterest, either to consumers or the original content providers. When it comes to retail and brand-building, in general, many analysts actually agree that Pinterest offers more positive opportunities than one might expect. Steven Kramer, president of multichannel commerce platform Hybris in North America, explained to me that most brands will have an opportunity to benefit from Pinterest as it evolves. Related: Sofia Vergara Takes on SNL. Saturday Night Live returned with a new episode after three weeks of repeats. Modern Family’s Sofia Vergara hosted, exercising her comedy chops (and her extremely loud voice), and One Direction performed.
SNL has been lacking in the comedy department lately, which is obviously a problem because that’s its only department. Jonah Hill was the last host before the show took a break and Lindsay Lohan failed before him, although it wasn’t their fault. Okay, it wasn’t Jonah Hill’s fault. Sofia Vergara's opening monologue went precisely the way I expected it to, focusing on her accent and her chest, although she did give permission to stare.
Vergara appeared in a good number of sketches, confirming that the writers had a decent amount of confidence in the Columbian star. However, Kate McKinnon is the first openly gay cast member and last night was her debut episode. British boy band, One Direction took to the stage to sing, “That’s What Makes You Beautiful” and “One Thing.” New company launches ‘pay by click’ social commerce model. A Belgium-based company has launched a new online payment method, specifically designed to deal with small transactions, such as paying for a single click to access a piece of content. The company, Paycento, claims that they are currently launching an experiment with a major European media player, and they are hoping to transform the way small transactions are carried out online. The system will work by setting up an account initially with Paycento, then any time you want to access a single piece of content, such as reading an article or downloading a song, you do so just by clicking, without the need to fill in any credit card details.
As long as you're logged in with Paycento, you won't need to enter any additional details. They are hoping to mimic the simple action of liking something or retweeting via a tweet button, only this time you'll be paying for something. Access to Content The risk for the user of course, is that it's the end of 'real money'. Social payments. Which Retailer Is the Most Relevant? Amazon! TEBOWING - 'Draw Something' Pictures by SI Readers - Photos.
Top 10 Marketing Trends of 2012. Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the latest marketing trends. Wondering what the future looks like for marketing in the year ahead?
Here are my predictions for the top ten marketing trends of 2012: 1. A broader brand presence across channels With the range of available marketing channels growing all the time, businesses will start to recognise the value of connecting up their marketing approach across the web, social media and other channels. 2. User generated content took on momentum in 2011 – and this will continue into the New Year. 3. Mobile is going centre stage. 4. We all know social media is big news for business. 5. Companies will seek to improve their understanding of marketing analytics in 2012. 6. Facebook's Global Ambitions Lure Advertisers. InShare106 How the digital giant's worldwide march affects brands, agencies, and vendors. Several thousands of miles from Menlo Park, CA, the home of Facebook, marketing staffers for the tech company regularly sit in Ogilvy & Mather's Singapore and Hong Kong offices.
According to Thomas Crampton, Asia Pacific Director for Ogilvy & Mather's Social@Ogilvy division, a desk in each location is tucked into the ad agency, simply marked by a "facebook" logo on the door and a thumbs-up "like" sticker nearby. The platform-in-residence arrangement has been in place for months, he said.
It's a microcosm of Facebook's burgeoning impact on the global advertising ecosystem, from agencies to brands to vendors. "When I say it's a 'Facebook desk,' it's literally a Facebook desk," said Crampton. "It's gotten to the point where it has to be a part of our everyday work. Asia Pacific's 212 million Facebook users drive the partnership, he said. Sales Exec Muscle Leverages User Growth Adaline Lau contributed. Android Tops 50% Market Share in the U.S. [STUDY] Android's share of the U.S. smartphone market topped 50% for the first time in February, according to comScore's MobiLens. The figures were a 17-point increase over February 2011.
Apple's share for iOS for the month was 30.2%, which was up five points over the same time period. RIM's BlackBerry platform claimed 13.4% vs. 28.9% in February 2011 while Microsoft had 3.9% of the market compared to the previous 7.7%. (The report didn't specify which version or versions of Microsoft's mobile operating systems were being measured.) Overall, in February, 234 million Americans aged 13 and up used mobile devices. Google's success with seeding the market with Android-based phones comes a day after Horace Dediu, an analyst with Asymco, ran the numbers and discovered that Google only makes $1.70 per Android device compared to the $576.30 that Apple makes per iPhone sale. Meanwhile, the U.S. market appears to lag the rest of the world for Android adoption.
Seeing Social | a peak at social media. This Creepy App Isn’t Just Stalking Women Without Their Knowledge, It’s A Wake-Up Call About Facebook Privacy. This app is meant to all be in good fun, but it's potentially a weapon in the hands of stalkers. “Boy, you sure have a lot of apps on your phone.” “Well, it’s my job.” “What’s your favorite?” “Oh, I couldn’t choose. But hey, want to see one to set your skin crawling?” It was the flush end of a pleasurably hot day — 85 degrees in March — and we were all sipping bitter cocktails out in my friend’s backyard, which was both his smoking room, beer garden, viticetum, opossum parlor and barbecue pit. “Girls Around Me? She turned to our friends, apologetically. “He’s become obsessed with this app. I sputtered, I nevered, and I denied it, but it was true. It’s an app that can be interpreted many ways.
And more than anything, it’s a wake-up call about privacy. The only way to really explain Girls Around Me to people is to load it up and show them how it works, so I did. The splash screen elicited laughter all around. “Okay, so here’s the way the app works,” I explained to my friends. “Wait… what? 3 Twitter Rumors and What They Could Mean for Brands. David Clarke is CEO and co-founder of BGT Partners, a 2010, 2011 and 2012 Ad Age Top 15 Best Places to Work in the U.S. honoree. BGT creates interactive marketing and technology solutions for global corporations that strengthen brands, develop more engaging relationships and transform businesses.
With increased competition for ad dollars, Twitter is making a big push this year to become more attractive to advertisers. It has invested in a redesign, as well as brand pages, but that may not be all the social network plans to unveil. According to a recent Ad Age report, the company is looking to add new experiences to its platform, in the hopes that the move will entice brands to spend more ad dollars.
Although Twitter hasn't officially confirmed these rumors, it’s worth taking them seriously. See below for the three possible changes, and what each could mean for brands. SEE ALSO: 6 Successful Twitter Hashtag Campaigns 1. That said, apps on Twitter will face inherent challenges. 2. 3. Pinterest Co-Founder Paul Sciarra Is Now. More developments for Pinterest co-founder Paul Sciarra, who we reported yesterday was leaving Pinterest as Ben Silbermann officially took helm as CEO.
Sciarra is going VC and joining Andreessen Horowitz as entrepreneur-in-residence. The move follows the bigger trend of startup execs/founders getting snapped up by the VC firms, to help them get a bit smarter in how they work with their portfolio companies. Just yesterday, First Round Capital hired Scribd’s Jack Leidlein as head of talent. “I hope that eventually leads me back to doing what I’ve done for the past three and a half years — namely, building cool things with awesome people with unexpected results,” Sciarra wrote in a blog post on the Pinterest site.
Andreessen Horowitz is one of Pinterest’s investors, along with Bessemer Venture Partners, Ron Conway and several others. Andreessen Horowitz is one of the leaders among VCs building out the services that they offer to young companies beyond funding. Online Giving Still Fastest Growing Fundraising Channel with Almost 16 Percent Increase in 2011; Mirrors Retail E-Commerce Growth Rate for Last Six Years.
Pinterest co-founder Paul Sciarra said to be leaving company. Update: Sciarra, in a Pinterest blog post, confirmed his departure. Is there trouble in Pinterest paradise? Paul Sciarra (pictured, left), co-founder of digital pin-board sensation Pinterest, is said to be on his way out the door. Sciarra will be leaving the company as soon as next week, according to a report from Startup Grind, which said it confirmed the departure with several company insiders.
Pinterest, first launched in 2010, came out of Cold Brew Labs, a product shop started by Sciarra and college pal Ben Silbermann. Why would a co-founder get off a train that appears to be steamrolling ahead to Facebook-level fame and fortune? Troubling though the departure may be, Sciarra’s exit will be a minor blip for the up-and-coming company that shows no signs of slowing down. Pinterest and Sciarra did not immediately respond to requests for comment. VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Stuff Happened This Weekend. - Kansas and Kentucky advanced to the Finals, as I tried (and failed) to care about the Final Four after another year with an early 'Cuse loss and a busted bracket. Plus, I really can't look at this unibrow any longer. - Ashton Kutcher is reportedly playing Steve Jobs in a biopic. It was sheer coincidence that someone also tweeted this as a April Fools joke. - My roommate John bought this, prompting me to get way too excited for the 4th of July: - The Hunger Games spent its second consecutive weekend on top of the box office charts, crushing the underwhelming openings of both Wrath of the Titans and Mirror Mirror.
With over $250 million already, the debate won't be if the studio should split the final book in the trilogy, but if they should split the second as well. Or if they should just lock Suzanne Collins in a room until she writes a fourth book. - The New York Yankees placed Michael Pineda on the DL with shoulder tendinitis. . - I actually saw a girl Taylor Swift-ing on the sidewalk. Do you use other forms of technology (iPhone, iPad, laptop, etc) while watching live TV?
COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., April. 8. COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., April. 8 COM 400 Class Hashtag: #NewhouseSM4. You can also find the class schedule and progress here: COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2012 - What We've Accomplished So Far!
Presentations - COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 Team Teaching Presentation 1. Audience - During presentation. 2. 3. 4. 5. Blog post is to describe how the team collaborated and what tools were used. 6. Also, share with people you interviewed who may be interested to see your teaching presentation and blog post. 7. Note - You cannot accrue the 20 posts at one time, on one day. The objective of this assignment is to engage with your teammates and share your progress with the class, not simply announce.
DM - Direct Message @lynessamarie when you complete the weekly "To Do" List. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. E-COMMERCE / Walmart expands its Web presence to keep up with Amazon.com. Five years ago, the world's largest retail chain didn't have to worry much about the world's largest online mall. Only about a quarter of Walmart customers shopped at Amazon.com, according to researcher Kantar Retail. Today, half of Walmart customers say they've shopped at both merchants. That's leaving the mega-retailer - which long ago bested brick-and-mortar merchandise stores and supermarkets across America - with a huge online competitor that is too tough to ignore. Threatening Walmart's dominance are two trends: The discounter's traditional customers - bargain hunters making less than $50,000 a year - are getting more tech-savvy, and more-affluent shoppers who began frequenting Walmart during the recession are returning to Amazon as their finances improve.
Amazon has moved into merchandise categories that Walmart traditionally has sold, from diapers to vacuum cleaner bags. In the last year, Walmart has increased its investment in its online business. Social Commerce: Active Social Media Users Say Companies Can Do More with Social Networks. The Digital Third Place: Facebook According to a new study by Invoke Solutions, active social networkers find benefits of social media use beyond just staying connected with friends and family and viewing the latest funny cats YouTube.
Active social networkers say an important driver of social media use is sharing and gathering information and learning about new products. 63% say sharing information with network is very or somewhat important 59% say gathering information from network is very or somewhat important 58% say to learn about new products is very or somewhat important Active Social Media Users Want More from Brands Given that active social media users are looking for information about products and brands online, how well do they think companies are doing leveraging social media to these ends? Well, let’s just say there is room for improvement. Well, companies, here is some low hanging fruit for you.
Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience. Small Businesses Adopt Facebook Commerce. 99Dresses is e-commerce “crack for women” MasterCard to release e-commerce anti-fraud tool. AMC Stands Up For Bully. Selling on Facebook works—for some. Optimism, But Not Quite .500. Are Blogs Dying? 5 trends that will drive e-commerce strategy. Turning Fashion E-Commerce into a First-Person Experience | FashInvest - Where Fashion Meets Finance. Harry Potter Ebooks Finally Arrive. 5 Ecommerce Social Media Marketing Tips. COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., April. 1.
...But If Watch Community, I Bet You'll Love It. Social Media Becoming an Invaluable eCommerce Tool for Sports and Entertainment. Why ecommerce is critical for marketers. Wal-Mart’s E-Commerce Plays Catch-Up to Amazon, How Hiring Makes Uniqlo Successful, Tiffany Profit Dips - Heard on the Runway. Indian e-commerce market may touch $ 260 billion by 2025: Report - The Economic Times. What makes Pinterest so addictive? Google’s new social report focuses on dollars instead of Likes. Facebook Marketing Even Works For Niche Retailers.
Why You Should Root For Community (Even If You Don't Like It) How E-commerce Has Remodeled Offline Stores. Features / BrandLine : It's a Kodak moment! THR Poll: 9 out of 10 Call Social Media New Form of Entertainment; Young People Want Texting in Movies. The Hunger Games. Online retailers like social media buttons. An Artistic Look At The iPhone 5. Slicing Up The iPhone 4: What It Really Costs. Zynga’s bid for Draw Something may top $200 million. COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., Mar. 25. The Right (and Wrong) Way to Adapt a Screenplay. The downloads & song plays an artist must sell to earn a US monthly minimum wage might surprise you. The Twitter Impact of SXSW. How To Customize Timeline On A Facebook Page. HBO's Girls Gets Rave Reviews. Box Office Shocker: 'Hunger Games' Tracking to Open Bigger Than 'Breaking Dawn'
21 Jump Street, Cabin in the Woods. 'Willy Wonka And The Chocolate Factory' Cast: Where Are They Now? SXSW debate: Social networks must require real names | Privacy Inc. SXSW 2012: '21 Jump Street,' And How Studios Have Started Using Austin To Launch R-Rated Comedies. New STAR WARS IDENTITIES Posters Ask “What Forces Shape You?” How Social TV Helped Save a Fox Sports Marketing Campaign | Trending Topics: What's Hot Right Now in Social Media.
Twitter, Google+ And Facebook – 5 Reasons Why You Should Never, Ever Cross The Streams. TV viewing being driven by social media buzz, says report - Media News. Employers Asking Applicants for Facebook Passwords. PearlTrees. Live Tweeting with Ken Burbary in NewhouseSM4 · Izzo_Michael. Live Tweeting with Ken Burbary in NewhouseSM4 · Izzo_Michael. A Wiki of Social Media Monitoring Solutions. CHART OF THE DAY: The iPad Is Outselling Every Single PC. How Do Games Make Kids Smarter? Ted.com #video. Volkswagen's Augmented Reality Advertising Campaign #video. "7 Minutes in Heaven" Is Time Well Spent. 6 Excellent iPhone Apps Worth Paying For. A day in the internet. Texting from the toilet. Here's three brand new insane Skittles spots. MLB Playoff Expansion? Wake Me For October.