10 Pinterest pointers for your brand. Pinterest now boasts more than 70 million users and ranks fourth among social networks in traffic.
With stats like that, it’s safe to say Pinterest is here to stay. Even so, I find would-be users have many questions about how to start a Pinterest account for their brand: “Should I create my own pin or use existing ones?” “What should I pin?” “How frequently should I pin?” “Who should I follow?” Fear not. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. [RELATED: Prove the ROI of your digital efforts after hearing these top-rated case studies in March.]
So, go ahead. Edgardo Rossetti is PR program manager at branding agency Adams & Knight. Starbucks presses social media onward. Back in the social-media stone age, about 2005, customers who yearned to interact with Starbucks could talk to a barista or read quotes on its coffee cups.
“Love wins,” read quote No. 257, from television and radio host Tavis Smiley. “Evolution is beautiful,” said No. 35, creating a bit of a stink in anti-evolution circles. Now fans interact with the world’s largest coffee-shop chain without even visiting a cafe. They just log on to their favorite social-media site and there’s Starbucks or Frappuccino or Starbucks Indonesia chatting away. One of the most successful brands using social media, Starbucks wins more than a popularity contest with its vast numbers of online fans. The fifth-largest brand on Facebook, with 34 million fans, Starbucks trails only Coca-Cola, Disney, Red Bull and Converse, according to SocialBakers.com. Starbucks executives figure that through Facebook fans and their friends alone, they have access to nearly 1 billion people — a seventh of the world’s population. Maintaining Strong Facebook Communities: 3 Essential Steps. Most brands have a Facebook presence, and most of those Facebook pages are managed by a dedicated community manager, or for smaller brands, someone who has community management duties added to their job role.
Depending on how important social media is to your organization, you may have a lot of time to dedicate, or it may be a very small component of your overall responsibilities. In any case, we all want to make sure we're getting the most out of our time spent, so in this blog post I have shared what I feel are the three most essential tenets of maintaining strong and active communities. Pinterest Adds Analytics. Revenues To Follow? Pinterest has launched the Pinterest Web Analytics tool today.
This gives Pinterest users a way to track which "pinned" content the social web finds most interesting. It's a free service for now, and Pinterest explains that it came into existence because "bloggers, businesses, and organizations often ask us, 'what are people pinning from my websites? '" The analytics tool is an early stage effort to monetize the content-based micro social networking service.
Pinterest's blog post even hints at a rapid expansion of this sort of service: "Over the coming months, we hope to add new tools and more detailed insights, so let us know what else you would like to see. " 6 TIPS TO OPTIMIZE YOUR SOCIAL MEDIA ACTIVITIES. EmailShare 48EmailShare “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - American merchant and marketing pioneer John Wanamaker (1838-1922) If you’re not continually analyzing and correcting your marketing efforts, you’re missing outreach opportunities every day.
Digital marketing is evolving daily as new technologies and new social media channels appear on the scene. How to Master Facebook Marketing in 10 Days. Do you like me or do you Like me?
Like, what’s that all about? In high school, you were lucky if you could figure out how to conjugate a single verb in Spanish class. Learning to speak Facebook-ese is simpler. Here’s what you need to know: Application, or “App” for Short – Applications, apps, or applets are software programs used to facilitate content-sharing and interactions between your Facebook page, your website or blog, and users.
Kuler. Social Recruiting. An increasing number of organizations are beginning to embrace social recruiting, according to the recent whitepaper 2011 Social Recruiting Trends & Strategies written by Cachinko.
But there are still quite a few hiring managers and recruiters who still don’t think it’s all it’s cracked up to be. Are you one of them? From across the Web, here’s what others deem as important benefits of social recruiting: ROI — the dollar value of the program’s benefits may far exceed its cost, and the resulting ROI may be significantly higher than other recruiting programs.
Recruitment Marketing Platform. One platform.
One high impact approach that puts you in the driver's seat. With a powerful engine at your fingertips and the right services to fuel your success, you can drive the results you want and need from your recruitment marketing initiatives. With SmashFly, there's no more succumbing to limitations of disconnected systems and disjointed or conflicting initiatives competing for budget. And, when you choose SmashFly, you get our powerful technology and interactive analytics combined with the right people and services to help you go far beyond your goals. Toolset: The Tools You Need to Implement A Total Recruitment Marketing Strategy. Talent Pools vs. Communities: What's the Difference? We toss the word community around a lot in recruiting, but most of us do not have a very clear definition of what makes it different from a database or a talent pool.
A talent pool typically is a group of people who have been screened at least a little. They are people roughly qualified for a position or to work in an organization, but we really don’t have any relationship with them. A talent pool is the equivalent of an annotated and sorted filing cabinet, but it only contains static and most likely out-of-date information about the potential candidate. They are hard to search and the data we have about a candidate rarely give us much insight into what a person is really like. Five Steps to Create a Talent Community , Social Recruiting Blog at Gooodjob, Employee Referral Programs. 14 / 08 / 2012 | employee engagement, employee referral programs, employer branding, employment buzz, passive candidates, pay-per-click, social media recruiting, social recruiting, social referrals, talent community, transparency With the development of social recruiting come increased points of engagement with your company’s talent community.
This collective of potential candidates needs to be cultivated and maintained, and social media tools and activities make it easy to do so. Members of your talent community are more than just their stats – they are real people who are touched by your brand on various levels, and who want to enjoy more personable, interactive relationships with you and your team. Since at any specific time they each have varying degrees of interest in working at your company, the interaction should be transparent, informative, helpful, and genuinely “you”. Five Tips to Get Started. Building Talent Communities... Not Pools. Meghan M. Biro On September 27, 2011 Some technologies are flashy but don’t really change anything at all in how we think about our lives – cloud computing, for example.
Unless you’re in the IT industry, odds are you’ve heard a lot about it, but don’t really understand why you should care. The Talent Community Connundrum. First it was social recruiting, then it was mobile recruiting. Now talent communities are apparently the latest cure for all of your talent troubles. One the surface, the talent community concept seems like a brilliant “no brainer.” However, like Socrates, I believe there is value in questioning everything. So when I start seeing a strong buzz about just about anything, I immediately hit it with a dose of healthy skepticism and start asking some tough questions. How to Build Effective Recruitment "Talent Pools" The recruiting industry’s abuzz with social recruiting, but what about Talent Pools?
A talent pool is exactly like it sounds. It is a still puddle of job seekers and potential candidates who are eager, interested, and open to hear about your company’s job openings and career opportunities. Want to know how many of your Twitter followers are fakes? Try this app to find out. Without question, there are quite a few spammers on Twitter. These fake accounts make you wonder how many active people truly do follow you on the service. Ever since people started talking about Facebook’s fake account issue, the spotlight has now been turned to Twitter.
Is it full of “fakers?” An app called “Fakers” from StatusPeople will scan your followers and let you know for sure: The difference between Talent Networks and Talent Communities. If you have been around the HR & Recruiting blogosphere long enough (or been to enough conference booths) you’ve probably heard about Talent Networks or Talent Communities.
Both were born out of the concept that every recruitment or sourcing campaign you run should not only be about finding applicants for a specific job but also be about building a collection of talent that you can engage with and leverage when recruiting for future positions. And while both aim to achieve this same goal, they come at the problem in much different ways. What is a Talent Community? Facebook Can Tell You If A Person Is Worth Hiring. What Employers Are Thinking When They Look At Your Facebook Page. Social Media and Recruiting 101: Overview and Recommendations. Status People Fake Follower Check — Social Media Management Platform for Business. HTML color codes. Topsy » Free Analytics.
5 Ways Your Business Should Use Twitter Hashtags – WYSE Work Abroad. 25 Twitter Hashtags That Will Help You Get A Job. The top Hashtags for the Job Seeker. Ten steps to creating a poster illustration with Adobe Photoshop CS6. Reality Check: Engagement Is Now a Way of Business. Twit or tweet? Engagement Across Twitter. The ROI Of Social Media [Infographic] Six Social Media Tips for Business Owners in Boring Industries. Verizon iPhone Owners Must Opt-Out Of Sharing Data With Advertisers. Sharing the floor – is social media helping women to find their voice? L'Oreal's Rachel Weiss On Social Media. David Cameron racks up 90,000 followers in first Twitter weekend. 50 sites to find free stock images. Social Media ROI: How To Define a Strategic Plan. 35 Great Social Media Infographics. Advanced Blogging Strategies Stolen From the Pro's Play Book.