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It's increasingly important that we, as PPC (define) search marketers, understand the publisher's view of the media ecosystem's changes. With more contextual and behavioral advertising opportunities released almost monthly, publishers and marketers are faced with rising complexity and more choices than ever before. Within Google alone, ads can be targeted contextually across a full network or with site targeting, as well as in pure search. Publishers have one asset they use to earn revenue: their readers/viewers. As an advertiser, you may think it doesn't matter what publishers think or do. Publisher-Centric Considerations Ad diversity. As a search advertiser whose placements are evolving into other media, you must understand the publisher perspective. The e-tailing group | Ecommerce Consulting, Website Mystery Shop. Web Analytics Master Certification Courses - 100% Online - Marke. Web Analytics Blog | Occam's Razor by Avinash Kaushik.
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