Magnify Communications. B Corporation. Most liked presentations of all time. 10 reasons why Twitter is content marketing's best friend. Twitter is much more than “what I had for breakfast.”
Having said that … “Bacon, eggs and coffee.” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. Twitter as ignition point By now, many companies understand they need content. Integrated marketing communications. Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
History[edit] The first definition for integrated marketing communication came from the American Association of Advertising Agencies (also 4A's) in 1989, defining IMC as "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. "[1] The 4A's definition of IMC recognizes the strategic roles of various communication disciplines (advertising, public relations, sales promotions, etc.) to provide clarity, consistency, and increased impact when combined within a comprehensive communications plan.
Basically, it is the application of consistent brand messaging across both traditional and non-traditional marketing channels.