Innovations - Polaroid se remet à la page avec les bars à photos. Publié le 09 janvier 2013 Comment une marque estampillée obsolète et anachronique peut elle innover pour redevenir appropriée et dans l’ère du temps ? Avec le projet Fotobar, Polaroid en fournit le parfait exemple, et envisage des milliers de "lieux de vie" Polaroid à travers le monde. Présent au Consumer Electronic Show, foire annuelle des dernières innovations, Polaroid entend bien confirmer sa réhabilitation temporelle. Pourtant si emblématique d’une ère révolue -celle de la photo argentique instantanée-, la marque américaine a trouvé la parade pour mettre à jour son produit d’appel et jouer des nouvelles exigences du consommateur.
Comment ? En lançant dès le mois de février sa première boutique Fotobar, continuation physique du service en ligne éponyme, lancé en octobre dernier. Une expérience récréative pour le consommateur Après la première ouverture en Floride dans un mois, des nouveaux bars seront ouverts à New York, Boston et Las Vegas. Benjamin Adler. Calming UK store campaign includes quiet shopping areas and debranded products. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs. Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters.
Commerce et TV connectée : Decathlon investit pour 2014. Decathlon travaille sur le concept de TV to store. Un concept directement connecté entre l'usage d'un produit et sa télévision connectée. Un vélo d'appartement de la marque Domyos est placé devant un écran de télévision. Ce vélo connecté permet au cycliste de suivre un programme personnalisé de coaching, de communiquer avec son réseau, de partager ses performances et d'entrer en contact avec les vendeurs du point de vente Decathlon pour une assistance. L'enseigne récolte des informations essentielles sur le client prospect ... "L'idée est de créer un lien constant entre le client, sa pratique sportive, la marque et le point de vente" explique Jean-Michel Flamand, directeur associé de Idées 3 coms qui travaille (avec Atos Worlwide et Aptonia)au développement de cette fonctionnalité TVtoStore pour Decathlon "des produits Decathlon sot reliés au Cloud domestique".
Cette démonstration était organisée au pavillon More lors de la dernière édition du Mapic. Bloomingdale's Kinect Change Room Helps You Find The Perfect Pair Of Jeans. The Bodymetrics Pod was recently showcased in a Bloomingdale’s store in Los Angeles as apart of the store’s Women’s Denim Days event. The futuristic looking capsule uses eight Windows Kinect sensors to 360-degree scan your body before finding a pair of jeans that can fit and flatter your body type. The body-mapping only takes five seconds and requires the customer to stand upright with the arms and legs apart inside the pod.
Susan Goonatilake, CEO of Bodymetrics, explains that: Body-mapping is in its infancy. We’re just starting to explore what’s possible in retail stores and at home. Stores are increasingly looking to provide experiences that entice shoppers into their stores, and then allow a seamless journey from stores to online. Bodymetrics is also planning a home-version of the pod so online shoppers can find perfectly fitted clothing items without having to go into the store to try them on. Bloomingdales. Retail.
Starbucks Amsterdam “The Bank” Concept Store. Starbucks, a Seattle coffee brand with humble beginnings, has been making significant strides as of late to break creative boundaries with its architectural advances and build-outs. Having recently pulled the curtain on an impressive Starbucks Fukuoka by Kengo Kuma, the latest concept store develops out of Amsterdam and is being touted under the moniker, “The Bank.” Designed under the direction of its Dutch-born Concept Store Design Director, Liz Muller, The Bank boasts a less-than-modest floor plan that spans 4,500 square feet and is made from a range of locally-sourced and sustainable materials. Gathering its name from the former historic bank vault, the interior of the shop serves as a testing ground for the coffee giant to test out new brews, blends and concoctions within an equally as experimental environment.
Source: CONTEMPORIST. Alice in Wonderland Restaurant by Fantastic Design Works. Wine Concept Store / COMPLEX CITY. COMPLEX CITY shared with us their Wine Concept Store which is focused around three basic concepts: the vertical, the visual, and sensitivity. The image of the vine and its linearity are the starting point of this verticality that is reflected in the facade while the curve expresses a sensitivity related to a sensory awareness that takes place during the taste of wine. More images and architects’ description after the break. The gradient color is characteristic of white wine, rosé and red in the sense of knowledge as accurate as imaginary and symbolic, aesthetic, but, subjective, but the image of wine revealing himself to “V[B]oire” in a journey towards a personal world.
Treated with everyday life’s themes with wood and white background, this marks the vertical and horizontal view. Architects: Olivier Brouillard/COMPLEX CITY Location: France Floor Area: 2897 sq meters Number of Floors: 2 Status of Project: Competition Year: 2012. Dubai malls to open round the clock during Eid Al Adha | Retail360 ...International Retail Consultants. Dubai malls to open round the clock during Eid Al Adha DUBAI // Malls in Dubai will stay open around the clock for two weeks starting from October 18 as part of Eid Al Adha festivities. According to Wam, the state news agency, shops, restaurants, cinemas and arcades will stay open 24 hours a day, an extension from previous plans to run the festivities from October 26 to 29.
It is hoped the extension will bring in a large number of tourists, particularly from the Gulf, who usually add to the Eid rush during the holidays. Sheikh Mohammed bin Rashid, Vice President of the UAE and Ruler of Dubai, who ordered the extension, said he welcomes brothers and sisters from the Gulf and around the world to enjoy the “hospitality and unique culture experience that Dubai will offer this Eid”.
“Families are the building blocks of our society, and we want even more of them to enjoy the celebratory spirit of Eid here in Dubai,” Sheikh Mohammed said. Like this: Like Loading...