Irina Kremin
Connecting Leaders, high level corporate strategic conferences
Video. Twitter tools. Collaborative Tools. Kgsglobal.com. The Pan-European summit on Enterprise Social 2.0: Rip or ROI?
Will be held on the 27 & 28 January 2010 in Amsterdam. This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. Highlights of the programme: The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: >How to integrate social media programs successfully into business strategies? Take advantage of this unique opportunity to develop new business relationships and discuss best practices with your peers in an exclusive networking environment.
Connecting Leaders. eMarketer: 12 Digital Marketing Predictions for 2010 - Online Ma. eMarketer is one of the most cited resources for internet marketing trends, so when I received some tasty predictions for 2010, I thought they were too useful to keep to myself.
These insights include future monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, public relations, social advertising, Twitter, video and mom/pop internet usage. Enjoy! Hybrid Plans that Combine Subscription Fees with Advertising More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks. Further support for video ad growth will come from sites that offer a deeper catalog of professional video content—such as whole seasons of TV shows (both present and past), exclusives of entire sports events and other premium content. Such offerings will attract larger audiences. From consumers, that will mean greater use of ad-blocking software or browser add-ons and more deletion of cookies.
How To Measure Soft ROI. In my previous post, I took a look at what “soft ROI” means and some of the activities that make up soft ROI.
In this post, I provide some ways to measure it. As stated in my previous post, measuring soft ROI is a challenge because it is highly qualitative. In fact, many of the activities of creating soft ROI are often stepping stones in achieving hard ROI. To differentiate soft ROI from hard ROI, hard ROI refers to savings related to time, head count, improved quality and subsequently increased dollars. Hard ROI is also tracking how many clients and new assets are brought in based on nurturing and converting prospects into new clients. In The Business Case: The Hard Realities of Soft Benefits, it states, “Labeling a benefit as soft doesn’t necessarily mean that hard ROI payoffs don’t exist.
Improve customer service? HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.
In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. Metrics Tools Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. TI's Web 2.0 Success Story: Better Customer Service - CIO. CIO — Back in 2004, Texas Instruments (TI) noticed a problem in its customer service department, one that's typical in companies serving technical customer bases.
Some of TI's main customers (engineers) buy and use some of the company's most technical products, such as digital signal processors. TI needed a better way to quickly provide answers to customer questions, without the customer sitting on hold with a call center, waiting for a representative who might not even have the technical expertise to answer the inquiry. Around the same time, tech industry observers were noting that Web 2.0 technologies could be utilized to build customer communities to transparently document common problems. As community-based applications emerged, TI decided to build "E2E," which stands for engineers to engineers. Launched in 2008, E2E is an externally-facing community where TI's staff interacts with engineering customers (and where the engineers could interact with each other). Enterprise. Socialmedia. Corporate business social media for entrepreneurs. Education and. ROI of social media. B2B marketing forum - remarkable or invisible in 2010?
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