Social Media
Every breakup starts with a letter. In this recent and rather poignant letter directed at brands, Jeremiah Owyang, a partner at Altimeter group , encapsulated perfectly the disruptive force of change that the collaborative economy would have on brands and traditional businesses.
The Collaborative Economy: How It’s Changing the Way People Consume Brands
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
How Microsoft uses Facebook, Twitter, Pinterest and Google+
Marketers Use Social Media Data to Drive Campaigns
Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according to a study by Infogroup Targeting Solutions and Yesmail Interactive .While there’s no denying that consumers are increasingly using social media in just about every area of their lives, they still aren’t into shopping there.
Publications Study: For Stores, Social Media Still A Bust 02/08/2013
Twitter and American Express team up to let cardholders buy products with a hashtag The discounted goods will require two tweets and then ship to your billing address American Express already has discounts on Facebook and other networks via hashtags
Twitter and Amex to let you pay with a hashtag
World Map Of Social Networks Shows Facebook's Global Dominance
( Click here for a larger version of the world map of social networks ) Twice a year (in June and in December), social media strategist Vincenzo Cosenza updates his ‘world map of social networks’ , in which he shows what the most popular social network is in now 137 countries worldwide – at least according to a combination of Alexa and Google Trends for Websites traffic data. The edition for June 2012 was published by Cosenza earlier this afternoon, and it shows just how dominant Facebook has become in almost all of the world.
So today is my last day as a CM. It’s going to be a weird feeling. But I won’t have to deal with trolls anymore! Because as you know, they induce a lot of emotions. I never thought I would learn so much about Edge Rank (as frustrating as it is).
What Should We Call Social Media
How much is a tweet worth? About 1/10,000 as much as a Yelp review
Tweets, status updates, pins, check-ins: They may seem trivial to you, but they’re valuable content to social networking companies. For example: Next time you make an update in Path, consider that you just helped that company make 50 cents in revenue. Just how much value do you represent to these companies? Backupify, a cloud data backup service, decided to do some quick math . The infographic below gives you a glimpse.Perhaps you won't believe me since it's my job to spread the gospel of curation as the Chief Evangelist of Pearltrees, but I think curation is here to stay. These are the reasons why I believe this is the case. This year there has been a tremendous amount of buzz in Silicon Valley about curation.
3 Reasons Curation is Here to Stay
The Three C's of Information Commerce: Consumption, Curation, Creation Brian Solis
Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate.