General Social Media Strategy

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The Social Media Marketing Series is supported by Webtrends Apps , which lets you quickly create and publish Facebook, iPhone, iPad and Android apps.

What to Consider When Building an In-House Social Media Team

http://mashable.com/2010/11/02/building-social-media-team/
Clay McDaniel is the principal and co-founder of social media marketing agency Spring Creek Group . Find him via @springcreekgrp on Twitter.

HOW TO: Avoid a Social Media Disaster

http://mashable.com/2010/08/09/prevent-social-media-disaster/
Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass , which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump , and the Social Media Director for Smashyn.com . Many companies, startups and well established businesses are frustrated because their social media presence isn’t larger or yet benefiting their bottom line. http://mashable.com/2010/06/25/evaluate-social-media-plan/

HOW TO: Evaluate Your Social Media Plan

5 Ways to Clean Up Your Social Media Identity

http://mashable.com/2010/07/06/clean-social-media-identity/ There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn ?