Imlizzfriend. How Lady Gaga Created a Web Marketing Spectacle for Born This Way [PICS] "The web is what you make of it," reads the parting text in Google Chrome's latest commercial featuring Lady Gaga.
![How Lady Gaga Created a Web Marketing Spectacle for Born This Way [PICS]](http://cdn.pearltrees.com/s/pic/th/created-marketing-spectacle-12428527)
It's a simple eight-word slogan for Google's web browser but it represents so much more when you connect it to Gaga, who took to the web this year to create an inescapable marketing spectacle for her Born This Way album. In the months leading up to the May 23 album release — and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use digital and social media to promote themselves and connect with fans. Profile. Tips and hints on refining your alert Your E-mail Alerts only returns stories that contain all the words you used in setting up the alert.
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