Imlizzfriend. How Lady Gaga Created a Web Marketing Spectacle for Born This Way [PICS] "The web is what you make of it," reads the parting text in Google Chrome's latest commercial featuring Lady Gaga. It's a simple eight-word slogan for Google's web browser but it represents so much more when you connect it to Gaga, who took to the web this year to create an inescapable marketing spectacle for her Born This Way album.
In the months leading up to the May 23 album release — and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use digital and social media to promote themselves and connect with fans. The 25-year-old is no stranger to success on the web. She remains a heavyweight on major social networks: In the past year, Lady Gaga was the first artist to reach 1 billion views on YouTube; she beat President Barack Obama to 10 million Facebook fans (she's now closing in on 35 million); and most recently, she was first Twitter user to acquire 10 million followers. "She's mastered the art of [the] launch," Scordato said. The takeaways are:
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