Tattler (app) A Guide to Google Analytics and Useful Tools - Smashing Magazine. Advertisement Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers. You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site.
Did you know that Google Analytics can generate up to 85 different reports that will help you analyze all possible data about your website traffic. This post is not a be-all-and-end-all look at GA, but a rough guide to its many under-used features and reports. Get the Dimensionator Bookmarklet. Note: Dimensionator is phasing out as it doesn't work with the "new" version of Google Analytics. IF you love Dimensionator and want to see it re-incarnated, let us know on Twitter! For access to DMA data read our new(er) post on DMA in Google Analytics. Google Analytics Enhancement Toolbar for any Browser, No Plugins/Extensions Required The Analytics Toolbar(let) from Analytics Pros is a JavaScript toolkit accessed through a simple, cross-browser compatible "bookmarklet" button that loads a toolbar within the Google Analytics interface.
When clicked, the bookmarklet adds an in-page "toolbar" to the existing page. >> Get Dimensionator now: click here! Current Feature: the "Dimensionator" For now, the toolkit is focused on "Dimensionator", a toolbarlet exclusively for Google Analytics which lets you have complete access to standard Google Analytics dimensions plus access to other, handy, and regularly unlisted dimensions within Google Analytics. Resources & Related Posts. Excellent Analytics Tip#1: Statistical Significance | Occam's Razor by Avinash Kaushik. We all wish that our key internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions.
How do we make recommendations / decisions with confidence? How can we drive action rather than pushing data? The challenge is how to separate Signal from Noise and make it easy to communicate that distinction. This is where Excellent Analytics Tip #1, a recurring series, comes in. Consider this scenario (A): You do send out two offers to potential customer. Is Offer Two better than Offer One? Applying statistics tells us that the results, the two conversion rates, are just 0.995 standard deviations apart and not statistically significant. Consider this scenario (B): You do send out two offers to potential customer. Applying statistics will now tell us that the two numbers are 1.74 standard deviations apart and the results rate 95% statistically significant. 95% significance is a very strong signal. Is this really hard to do?
No! Two small tips: Agree? GA Data Grabber. Yahoo! Web Analytics Blog » Secret To Winning With Web Analytics? Starting Right! Google Analytics for WordPress - Yoast - Tweaking Websites. Do you want to track how many visitors you have? Do want to know where they come from and what they do on your site? Google Analytics is the de-facto standard for measuring this, and much more. Adding Google Analytics to your website is as easy as pie with the Google Analytics by Yoast WordPress plugin. Google Analytics by Yoast Premium Buy GA Premium now from $89 » Start tracking with just a few clicksEasily switch to Google’s Universal trackingTrack your 404 error pages and search results like a pro!
Option to track views per authorOption to track views per post typeOther specific dimensions Possibly even more important, buying Google Analytics by Yoast Premium gives you access to our support team. All about the Premium plugin So What does this Google Analytics plugin do? Stats for GA by Yoast First of all, this plugin makes sure you’re using the latest tracking code. You’ll be able to select your website in a drop down of the sites you have in your Analytics, hit save, and you’re done.