Email Testing and Email Marketing Analytics - Litmus. Guides. Account & Settings. 7 Steps to Improve Your Email Marketing. A successful ecommerce marketing strategy is an ever-changing blend of techniques and tactics aimed at achieving specific, predetermined goals. If executed well, email marketing is often one of the most effective means of achieving those goals. But what does it mean to execute an email marketing campaign well? What techniques and choices make one email better than another. In this article, you’ll find seven ways to make your email marketing better, including a short case study demonstrating just how effective email can be. The Email Case Study Recently, a regional retailer in a niche market conducted a campaign to build a list for a new texting initiative. The ultimate goal was to have a list of shoppers to which the retailer could send monthly specials via text message. To build this list, the retailer employed five marketing tactics: display sign advertising, radio advertising, social media marketing, event marketing, and email marketing. 1. 2. 3. 4. 5. 6. 7.
Related Search Terms. 5 Marketing Emails from Leading Online Retailers. Even a cursory review of other retailers’ marketing efforts can spawn ideas to drive your next campaign. Modern marketing is dynamic, multi-faceted, and competitive. On the one hand, marketers seek to build lasting customer relationships with social media, useful content, and brand recognition, while at the same time trying to get immediate sales in response to offers in an environment wherein a potential customer might get dozens of offers a week.
In this context, here are five, recently sent email marketing campaigns from HauteLook, Gap, Williams-Sonoma, Cost Plus World Marketing, and GNC. The examples show what five leading online marketers are sending to their prospects. Example 1: HauteLook HauteLook is a membership site offering deeply discounted premium items for short duration sales. In an email sent on January 31, HauteLook took a newsletter-like approach to offering products. The email from HauteLook showed no prices. The email’s subject line, below, was ridiculously long.